Brokers: Make More Money in a Tough Economy

Brooke Transportation Training is proud to partner with  DAT Load Boards to offer 15 days free on DAT’s 3sixty® Express service to new DAT subscribers! This is the biggest, best load board out there. Check it out: http://dat.com/express/promo825

While the economic slump over the last several years has driven many transportation companies out of business, others have seen surprising success in their business – simply by using all the features in their load boards.

A load board is a web-based search engine where brokers and shippers post freight and find trucks. Like an internet dating service, brokers and shippers meet carriers online. Some companies use a load board to book every load and others use it in addition to contracted partnerships they have. They keep loads moving quickly and safely. Because load boards present the opportunity for business partnerships, it’s important to use a load board that checks the credentials of participating companies before they post loads.

Load boards are used by all kinds of transportation professionals, from owner-operators to the largest brokers and shippers, as a reliable source for trucks and loads.  Some load boards provide other business-critical tools such as lane rates, compliance, and mileage and routing information.

DAT Express®, is built for smaller broker and carrier companies that want to find trucks quickly. It’s easy to use, fast and reliable. It provides:

·       Unlimited truck/load searching and posting Canadian loads – including the North American database

·       Hot States – Access load-to-truck ratios and posting volumes

·       CarrierWatch® – Check carriers’ authority, insurance and safety

·       Instant alarm match notification for your searches

·       Rate Index –  Get rates for the lanes you run

·       Reliable partnerships – We check the credentials of every subscriber in our network.

When you need to be certain that your freight is handled properly, put your trust in the largest and most reliable marketplace. With DAT Express, you’ll have your choice of more than 20 million trucks posted annually from the most reliable carriers in the industry. Get your first 15 days of DAT Express free here!

© 2013 TransCore DAT. All rights reserved. All other trademarks are the property of their respective owners.

Take advantage of this great offer to try out the DAT express load board for free.

Moving forward,

Jeff Roach

www.transportationtraining.com

 

What the heck do you learn in a Freight Broker Class?

I got a call yesterday inquiring about what is taught in our freight broker class.  I sent this email with our course outline:

I enjoyed talking with you yesterday, and hope to meet you in the upcoming training class. Here is a re-cap: 

Our course prepares you to either open a freight brokerage or a freight broker agency.  The biggest difference is that it takes a lot more money to open and operate a brokerage, than it does an agency. If you go the brokerage direction you must obtain your license and put up a bond (currently $10,000, but the new DOT government bill is looking to increase this bond to $75,000). If you have great credit, there are bonding companies that finance bonds.  The class will go through the business in detail, from start to finish on what you need to do to set up, open and operate a freight brokerage or freight broker agency.   

It includes all of the information that you need to get started: laws and regulations, legal requirements, office set-up and equipment/tools that will help you with the business, operations, finding your clients, doing your ratings, accounting set-up, insurance, claims, etc....The course will pay for itself over and over again over time, if you plan to do a freight brokerage or agency.

As we talked about, the next class will be June 24 - 28th (Monday through Friday), 9 a.m til 5 p.m. with a lunch break.  To reserve your spot in class make a $500 deposit.  We accept major credit cards except Amex.  If you want to make other payment arrangements, call me.  The balance of $1995.00 will be due before class starts.  I can take enrollment by phone or print out and fax in the enrollment form on the front page of our website (www.brooketraining.com)

The class is held in Fort Worth, about 15 minutes west of the DFW airport.

Best Regards,
Jan Roach, School Director
Brooke Transportation Training Solution
Direct number 817-999-539
Fax  469-327-2712 
jroach@transportationtraining.com 
www.transportationtraining.com




P.S.  Here’s the entire Course Outline for our Basic Freight Broker Class:

 

BROOKE TRANSPORTATION TRAINING SOLUTIONS

FREIGHT BROKER TRAINING CURRICULUM:

Getting Started – Licensing, Requirements & Equipment Needs – POI includes the identification of the local, state, and federal laws in becoming a broker or agent. Students will learn about the forms, fees and outside agencies are identified to streamline the process to receive a Broker of Property License from the Federal Motor Carrier Safety Administration. 2 1/2 - hours Lecture LIC 101

Office set up and equipment needs are discussed in significant detail. 2 1/2-hours Lecture OFC 101

Building Shipper Information Packet – POI includes the creation of and forms needed of putting together the necessary packet to send to freight-providers in order to become a service vendor. Students will learn the need for credit checks and freight-provider requirements. 2-hour Lecture SPKT 101

Building Carrier Information Packet – POI includes the creation of and forms needed of putting together the necessary packet to send to motor carriers that are needed to haul the freight-providers products. Students will learn the FMSCA’s regulations for paperwork exchange. 2-hour Lecture CPKT 101

Step by Step Brokerage Process – Students will learn the step-by-step proprietary process from start to finish of moving a freight shipment. This process is built throughout the entire class week.  PRCS 101

Operations – Dispatch, Tracking, Database Development – POI includes the basics of dispatching equipment for pickup and delivery. Students will learn in-route transportation management of the freight being hauled and the creation and management of critical data. 2 1/2-hours Lecture OPNS 101

Operations – Calculating Pricing & Routing Freight – POI includes how to determine rate calculations for charging freight-providers and paying motor carriers. Students will learn the importance of properly setting up and routing motor carriers that best utilizes their resources while transporting freight. 2 1/2-hours Lecture OPNS 102

Three Tips to Help Your Sales Soar

A key for success as a freight broker is sales abilities.  I read this article and found Susan’s insight appropriate and succinct.  So here are a few sales tips that will get you far.

By Susan Solovic

No matter what type of business you’re in, you’re in the business of selling. And many small business owners admittedly don’t like sales. They are passionate about their product or service, but when it comes to closing deals, they fall short. Why? Often it’s the fear of rejection. But good sales people view “no” as a mere objection they will fight to overcome, not a reason to stop trying.

How do you face rejection and keep your confidence level high? For the most part, you must have a thick skin. The sales game is a game of a law of averages — the more sales presentations you make, the higher your probability is of getting a deal. But the reality is you’ll hear many more “no’s” before you get to one “yes” — particularly in the early days of your business. However, there are a few things you can do to improve your chances of getting to a “yes.”

1. Be prepared

Good preparation can enhance your ability to succeed. Before you make a sales call, take the time to do your research. Know a little history about the company and your prospect. Visit their website. Do an Internet search and look for recent press releases or other pertinent information. Pay attention to the company’s advertisements and marketing strategies. And don’t forget to check out their competition.

After many requests, I finally agreed to meet with a representative of a large, regional bank who wanted my company’s business. It was clear very early on in the presentation that the young woman had no idea what my company did or who I was. She brought information about local organizations for women-owned businesses, and unbeknownst to her, I served in national leadership positions with several of the groups. Shame on her for not doing her homework!  Getting to know your prospect is a right of entry in today’s market.

2. Listen and get to know your prospect

During the sales call, ask open-ended questions to learn as much as you can about your prospect.  Look for common interests so you can build rapport. Listen carefully so you can customize your presentation. When it comes to selling, no two prospects are created equally. Make sure your presentation is directed to their particular needs.

In my experience, I’ve found most sales people don’t understand their customer’s needs. They make the mistake of jumping right into a canned sales pitch. And as a result, many get pitched right out the door.

3. Don’t give up too easily

When faced with objections don’t give up and race out the door. Handle objectives in a positive, professional manner. Make sure you clearly understand what’s being said, and if you don’t, ask for clarification. Find out what you could do to resolve the objection. Then, armed with that information, you can devise an appropriate solution to close the sale.

The more calls you make, the more opportunities you’ll have for success. With that in mind, every “no” you receive takes you one step closer to a “yes.”  And remember, every sales appointment is a new opportunity, so don’t carry negativity from one into another. It’s like my mother used to say, “If at first you don’t succeed, try and try again.”

http://blogs.constantcontact.com/fresh-insights/three-tips-sales/

Moving forward,

Jeff Roach

www.transportationtraining.com

Freight Broker Trained

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I recently received a quote from a graduate of Brooke Training’s Freight Broker course.  I am so pleased when a student leaves our school ready to get to work.  This is a great industry for those who like to work hard and profit from that hard work.  We teach a process which has proven success in the transportation industry.  The economy is becoming more robust.  The stock market is on an upward trend.  Consumers and businesses are more comfortable buying.  Those goods need to be moved and so freight brokers are needed across the country. 

If you’d like to be a part of this exciting industry, give me a call.  I will tell you the truth about what it takes to succeed.  Getting educated is step one.  So here’s the quote from our student. I have edited it a little for clarity:

I learned a lot within the week I’ve been here…All the instructors were different, with their own way of explaining.  The agents were awesome when they spoke to us (over the phone or in person).  I did not know anything about this broker or agent deal when I first arrived.  Now that I have been educated I’m ready to work.

This course is very helpful.  The teachers have experience in the field and are helpful resources.

Luisa Ruiz Mendoza
 
I recommend this course for people who don’t know a lot about the industry and want to get the basics.

We train truckers who want to get off the road, we train disabled vets looking for a new career and we train entrepreneurs who want to add freight brokering as one of their skills. 

Moving forward,

Jeff Roach

www.transportationtraining.com

Memorial Day

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Happy Memorial Day a couple of days ahead.  We will be  closed on Memorial Day, Monday May 27th in honor of those who gave their life to protect our freedom.  Enjoy your day off with those you love.   Be sure to thank a veteran or call a widow or widower of a service officer.

Moving forward

Jeff Roach

www.transportationtraining.com

www.pajamalearning.biz

Freight Brokers Enjoy Class

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With new industries growing the need for transportation experts is also growing.  Most every business uses products that need to be transported.  If you take our class to learn freight brokering, I believe you will be very glad you did.  But don’t believe me, listen to what our most recent group of grads had to say.  One only came because her friend talked her into it.  One came having researched well about other courses, and another was quite surprised at how much he learned in one week.  I’ve edited some for brevity and added some emphasis.

Let me start by saying that I came here because my friend invited me.  Thanks to God she did.  It’s been so great to hear and have all the information to become a broker or agent.  It was very good how they teach; you don’t have time to get sleepy.  I really want to become an agent so I am going home to talk to my husband and move forward.  I know he would like to do it also.  Keep doing what you guys did this week.  It is and was extremely wonderful.  God Bless all of the instructors.  You showed me a lot and gave me all the information I need to become a successful person.

Thanks.  God Bless you all. --Rosaida Carrie

I found this class to be very informative.  It presented areas of the business that I never imagined were part of the process. It is a very diverse business, and a competitive business.

Vinny is very knowledgeable on every aspect of the business.  He makes learning fun and interesting.  I appreciate all of the information available to me.

--Roderick R. Jones

P.S. I would like to recommend this class to anyone.

 
This class is very informative. I already knew a lot about the trucking side and now I know more about the operation Broker/Agent side. --Tumekia Hutchinson


Excellent training and instruction in the Freight Broker Transportation Business.  The course was above my personal expectation. -- Fernando Trevino Trevino


It was a good experience knowing more about broker freight. Great job explaining and resolving all doubts. –L. Borrerd


I researched several schools for Broker Training.  I read comments on the Internet of past students and people who had taken courses throughout the country and several said DO NOT PAY TO TAKE A COURSE.  They even recommended to buy or Google info to be a broker.

Well, they are wrong about not paying for a course…this class is worth every penny.  The instructors are knowledgeable, professional, educated, and willing to be mentors as needed.

The classes are fun!  They teach lots of ways to prospect… They taught more than I wanted to hear.

One on one, face to face they will give you the readiness to decide on your future.  -- Daisy Jones


This experience was awesome! The instructors were very knowledgeable.  I am so excited about the opportunity this training will allow me to explore.  I can’t wait to get started with my new career now that I have retired from education.
 --Vickye

 

1. All teachers’ were great, explaining so the student can understand.
2. Love the time 9 to 5.
3. Keep up the good work.

Thanks 

--Kenneth Jackson

Learn different systems of the business and get the opportunity for employment at the end of the class.  Great teachers give you the raw truth about the industry.  -- Frank Blanton

Awesome.  I learned so much, much more than I was expecting.  Vinny is the best teacher in the world! He makes learning fun and really goes the extra mile to help everyone!! --Sharelle 

Join us for our next class.  The schedule is on our website:   www.transportationtraining.com

Moving forward,

Jeff Roach

www.transportationtraining.com

More New Freight Brokers

We just graduated another incredible group of freight brokers.  Thank you Vinny, Tish and Mark for instructing with excellence.  Here’s what the class had to say about their week in Brooke’s freight broker training school:

Everyday, just when I thought I couldn't learn anything more, a different Instructor would come in passionate about their particular "niche", and I was in awe.  I never knew there were so many avenues and possibilities within this profession.  The entire week was a positive experience.  The Instructors were awesome and very well placed.  Everything I learned the first 3 days with Mark & Tish, Vinny bought together Thursday and Friday.  The money I spent on this class through Brooke Transportation Training Solutions is the best investment I will ever make.

 ---LaZambia Washington


Sold on Freight Brokerage as a business.  Excited about 600 Billion $ Industry.
---Beverly A. Vinalbe

I was extremely impressed with the whole experience this week… Vinny was the greatest!!!  He really is a wonderful speaker, knowledgeable in his field and very helpful.  Thank you.

---Peggy Hernandez


 I learned so much this last week.  With all the knowledge I gained I will be able to apply this to further my career and in my daily life.  Vinny was so much fun.  He is a very good speaker.

---Willie Hughes

What a blessing you have been…You gave me a huge box of tool’s to use…I feel that your school was the exact thing I was needing to make a life changing decision.  I look forward to the future and will be attending the next class…Will suggest this school to everyone…
---Jacquelyn Rains

I am very satisfied with my overall experience.  All of the information was well instructed and received.  I shall accomplish my goals and reach all standards I have set.  Thank you for the knowledge given. You will hear from me very soon, on how successful I have become!!! Vinny”, you are awesome and thanks for all of the inspiration!!!  ---Venisa J. Garcia

Moving forward,

Jeff Roach

www.freightbrokertraining.com

www.brooketraining.com 

www.pajamalearning.biz