by Krish Dhanam, guest speaker for Brooke Training
Do you ever listen to aimless drivel of talking heads opine about the ills of society, and feel frustrated? Has passive learning and wasted input created a chaotic feeling of helplessness as you wonder if you are making a difference? An obstacle to progress is over-thinking our problems and our obstacles.
The first step towards making a difference is learning how to be different. The bottom line is to change your input, towards the positive. You can do this in the following ways this week:
1. Your image of yourself will change for the better when you read information that is good, clean, pure, powerful and positive.
2. Make an effort to participate in one random act of kindness everyday this week. By playing the game of gratitude with no ulterior motive you will be enriched greatly.
3. Tell your loved ones you love them. Do not assume it is common knowledge just because you are around them. Verbalize your commitment to them.
4. Listen to automobile university. If you want to be better at something find all the experts you can on that subject and then internalize their expertise. You’ll change radically for the better.
5. Take time to be quiet. Spend reflective moments when you are driving around with no noise coming from the radio, cd or i-pod. Compare your victories with your defeats. Try to make the list of victories longer than the list of defeats and watch the changes.
Do these things this week and you will have moved from the comfort zone of mediocrity to the effective zone of enhanced productivity.
www.brooketraining.com
What is Truck Supply/Truck Capacity?
Truck supply and capacity are macro economic terms to describe the current economic condition of available trucks to loads (supply vs. demand). For example, if I had 500 loads moving out of Houston and researched the market and I see only 200 trucks available - then I have more freight than capacity. Capacity is the availability of equipment for any given period. If I owned a trucking company and I had an empty trailer or tractor sitting on the yard ("on the fence" as they call it), then I have available capacity. Of course, trucks only produce revenue when running with freight ("loaded miles").
Every state has a different amount of daily capacity based simply on this question: Is the population consuming or producing more products?
It is imperative to understand truckload capacity because capacity impacts shipment prices. So, if your client doesn't understand why the price is high, and you can educate them on the daily/weekly/monthly capacity (current market conditions), then they will begin to understand. And you will be showing them that you really know your stuff.
Never assume rates are the issue. A shipper will more often than not, gladly pay a few extra cents per mile if they know you, as their broker, are looking out for their best. It is also important that you pay your carrier a bit more than all the other brokers. Also understand why we have the fuel surcharge (.28 a mile is the average right now). The shipper should be paying it to the broker and the broker should be giving it to the carrier.
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Strive to under promise and over deliver. Never speak negative about anyone. Keep your positive spirit in all matters. Make the carriers’ and shippers’ goals your goals.
Moving on,
Jeff Roach
www.brooketraining.com
Every state has a different amount of daily capacity based simply on this question: Is the population consuming or producing more products?
It is imperative to understand truckload capacity because capacity impacts shipment prices. So, if your client doesn't understand why the price is high, and you can educate them on the daily/weekly/monthly capacity (current market conditions), then they will begin to understand. And you will be showing them that you really know your stuff.
Never assume rates are the issue. A shipper will more often than not, gladly pay a few extra cents per mile if they know you, as their broker, are looking out for their best. It is also important that you pay your carrier a bit more than all the other brokers. Also understand why we have the fuel surcharge (.28 a mile is the average right now). The shipper should be paying it to the broker and the broker should be giving it to the carrier.
.
Strive to under promise and over deliver. Never speak negative about anyone. Keep your positive spirit in all matters. Make the carriers’ and shippers’ goals your goals.
Moving on,
Jeff Roach
www.brooketraining.com
At the End of a Long Road is the Pot of Gold
Don’t go chasing rainbows for the pot of gold, take the long road of relationship building.
Building credibility with valuable carriers and shippers took me years of sweat equity. The path is narrow. Most people want to take shortcuts -it is natural, but won't pay off. Remind yourself that this upfront investment in time and care will pay off eventually.
Remember to educate yourself, educate your shipper and carriers, serve them, help them reach their goals. Your role is to be an extension of both the shipper's office and the carrier's office. Communication is everything. Be proactive. Do everything with a sense of urgency. Do not quit.
Toby Slough, a Brooke Training speaker, spends his life teaching thousands on a weekly basis. Toby says: Attitude is everything, and perseverance is a close second. Focus on progress, not perfection. He is dead on, no question.
Moving on,
Jeff Roach
Building credibility with valuable carriers and shippers took me years of sweat equity. The path is narrow. Most people want to take shortcuts -it is natural, but won't pay off. Remind yourself that this upfront investment in time and care will pay off eventually.
Remember to educate yourself, educate your shipper and carriers, serve them, help them reach their goals. Your role is to be an extension of both the shipper's office and the carrier's office. Communication is everything. Be proactive. Do everything with a sense of urgency. Do not quit.
Toby Slough, a Brooke Training speaker, spends his life teaching thousands on a weekly basis. Toby says: Attitude is everything, and perseverance is a close second. Focus on progress, not perfection. He is dead on, no question.
Moving on,
Jeff Roach
First seek to understand then to be understood
I had a gentleman with another training company, a man I respect, send me an email stating one of my FAQ's could possibly hurt his business. He felt I was singling him out. He professionally and kindly told me, he felt this was unfair. Our intention was not to target him, but I removed that FAQ last night to ease his concerns.
This gentleman and I have completely different training models and services so of course we have differences. I was honored in the way he brought it to my attention. Obviously he knows about how to run a business. Even this week, several people in my class worked with his company to obtain services I do not provide.
We can't be all things to all people. We really need to focus on our niche. You will find your niche in business or it will find you.
Expect the best in all relationships and you will usually get what you expect. My wife said she was proud of me for the way I handled my competitor’s question. I looked at the situation from his point of view before responding.
Training will expedite the learning curve in this and any business venture. How you get that training is up to you. Of course I believe with all of my being that I have the best training program.
I am sure he feels the same way about his training company. What is important is what is the best solution for the client.
Seek to understand and respect your competition. You may even end up learning something in the process. You will lose when you speak negatively about the competition. Take the high road - assume the best, expect the best.
Zig Ziglar always says it best " You can have everything you want if you will just help enough other people get what they want".
Moving forward,
JEFF
This gentleman and I have completely different training models and services so of course we have differences. I was honored in the way he brought it to my attention. Obviously he knows about how to run a business. Even this week, several people in my class worked with his company to obtain services I do not provide.
We can't be all things to all people. We really need to focus on our niche. You will find your niche in business or it will find you.
Expect the best in all relationships and you will usually get what you expect. My wife said she was proud of me for the way I handled my competitor’s question. I looked at the situation from his point of view before responding.
Training will expedite the learning curve in this and any business venture. How you get that training is up to you. Of course I believe with all of my being that I have the best training program.
I am sure he feels the same way about his training company. What is important is what is the best solution for the client.
Seek to understand and respect your competition. You may even end up learning something in the process. You will lose when you speak negatively about the competition. Take the high road - assume the best, expect the best.
Zig Ziglar always says it best " You can have everything you want if you will just help enough other people get what they want".
Moving forward,
JEFF
What is search engine optimization and why should you invest in SEO?
Many people invest in a website and months or years later they complain, “my website is worthless, I never get any business from it.” Creating a website without search engine optimizing it is like creating a newspaper advertisement and never running the advertisement in the newspaper.
What is search engine optimization (SEO)?
Search engine optimization is a process used by Internet marketers to properly code your website so the major search engines can determine whether your site is relevant to related searches. Most website designers do not know how to optimize a website for Internet search. Chances are if you have a website and you are not working with a search engine optimization consultant, then your web site is not getting much traffic. Most importantly it is not providing you with sales leads or new clients.
Why search optimize your website?
Search engine optimization is an Internet based lead generation tool. If your website is not optimized correctly then you are wasting a valuable lead generation tool. Why run the advertisement you created for the newspaper in the newspaper? The primary reason is to create leads and sales. This is the same reason you should consider investing in search engine optimization. You paid for a website, so doesn’t it make sense to make sure people can find it for the product or services you offer and your brand via your website? If your answer is yes, then you are ready for a professional to review your website.
How to get a free review of your website?
Daryl Clark is the President of Internet Search Marketing Inc. (ISM) and he is a search engine optimization and Internet marketing expert consultant. For a free evaluation of your search engine optimization potential fill out our free search engine optimization evaluation form.
What is search engine optimization (SEO)?
Search engine optimization is a process used by Internet marketers to properly code your website so the major search engines can determine whether your site is relevant to related searches. Most website designers do not know how to optimize a website for Internet search. Chances are if you have a website and you are not working with a search engine optimization consultant, then your web site is not getting much traffic. Most importantly it is not providing you with sales leads or new clients.
Why search optimize your website?
Search engine optimization is an Internet based lead generation tool. If your website is not optimized correctly then you are wasting a valuable lead generation tool. Why run the advertisement you created for the newspaper in the newspaper? The primary reason is to create leads and sales. This is the same reason you should consider investing in search engine optimization. You paid for a website, so doesn’t it make sense to make sure people can find it for the product or services you offer and your brand via your website? If your answer is yes, then you are ready for a professional to review your website.
How to get a free review of your website?
Daryl Clark is the President of Internet Search Marketing Inc. (ISM) and he is a search engine optimization and Internet marketing expert consultant. For a free evaluation of your search engine optimization potential fill out our free search engine optimization evaluation form.
A story about Joe. A true Leader.
1. Leaders solve problems others fear.
2. Leaders focus on encouragement and helping others.
2. Leaders acknowledge the potential in others.
3. Leaders often see trends before others because they are always looking for them.
4. Leaders seek out people who will mentor them and then pass on lessons learned.
5. Leaders have clear defined goals and then celebrate milestones with friends, family and co-workers.
6. Leaders form strategic alliances focusing on giving not taking.
7. Leaders listen with compassion.
8. Leaders accept feedback. Then take action to improve.
9. Leaders have a mission and a vision and stay true to that mission.
10. Leaders catch people doing something right.
Joe coaches little league football. This might not seem strange but he does not have a son that plays. Nobody would even know that he does this because he is so humble about it. He does not get paid for coaching and volunteers sometimes 10-15 hours a week to help these boys learn lessons about life and football. Joe looked for a place to help then took action and now has his own football team that will start playing in the fall.
I was taken aback to hear his story because so many people, including me, always ask what's in it for me. It is easy to want to be a Leader; it is hard to really be one. Joe is very busy like all of us but takes time for these 10 and 12-year-old kids because he has a passion to serve these little guys. Think about what you will be remembered for when you’re gone. It is a challenge to raise children, support your family for all of us. Think about spending that much time helping someone else's kids?
Zig always says it best. "You can have everything in life you want, if you will just help enough other people get what they want".
Way to go Joe.
Moving forward,
Jeff
2. Leaders focus on encouragement and helping others.
2. Leaders acknowledge the potential in others.
3. Leaders often see trends before others because they are always looking for them.
4. Leaders seek out people who will mentor them and then pass on lessons learned.
5. Leaders have clear defined goals and then celebrate milestones with friends, family and co-workers.
6. Leaders form strategic alliances focusing on giving not taking.
7. Leaders listen with compassion.
8. Leaders accept feedback. Then take action to improve.
9. Leaders have a mission and a vision and stay true to that mission.
10. Leaders catch people doing something right.
Joe coaches little league football. This might not seem strange but he does not have a son that plays. Nobody would even know that he does this because he is so humble about it. He does not get paid for coaching and volunteers sometimes 10-15 hours a week to help these boys learn lessons about life and football. Joe looked for a place to help then took action and now has his own football team that will start playing in the fall.
I was taken aback to hear his story because so many people, including me, always ask what's in it for me. It is easy to want to be a Leader; it is hard to really be one. Joe is very busy like all of us but takes time for these 10 and 12-year-old kids because he has a passion to serve these little guys. Think about what you will be remembered for when you’re gone. It is a challenge to raise children, support your family for all of us. Think about spending that much time helping someone else's kids?
Zig always says it best. "You can have everything in life you want, if you will just help enough other people get what they want".
Way to go Joe.
Moving forward,
Jeff
Relationship Maker or Breaker?
You never know when a relationship is going to make or break you.
I remember one year when General Motors called in 180 loads over Christmas. To find that many trucks on the spot would have been impossible. But, since we had developed a relationship with the best-equipped carrier in the business, had paid them quickly at a good rate, they gladly helped us out. We made a few calls and they took every one of the loads. When we had reached our credit limit with that carrier ($100,000), we wired money to them immediately. They increased our credit line and picked up every load. This particular deal simply took a few calls, but only because we had spent years nurturing that relationship.
Who do you think we called first for every load after that?
They never back-solicited us, and we sold the same type of expedited service that they provided. What could have been a Christmas nightmare actually brightened our Christmas.
Moving on,
Jeff Roach
I remember one year when General Motors called in 180 loads over Christmas. To find that many trucks on the spot would have been impossible. But, since we had developed a relationship with the best-equipped carrier in the business, had paid them quickly at a good rate, they gladly helped us out. We made a few calls and they took every one of the loads. When we had reached our credit limit with that carrier ($100,000), we wired money to them immediately. They increased our credit line and picked up every load. This particular deal simply took a few calls, but only because we had spent years nurturing that relationship.
Who do you think we called first for every load after that?
They never back-solicited us, and we sold the same type of expedited service that they provided. What could have been a Christmas nightmare actually brightened our Christmas.
Moving on,
Jeff Roach
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