Need Help??

Today we’re finishing up another great week of live freight broker training. We are putting together the calendar with new locations for the live class for 2008 and continuing to teach freight brokers of the future through our Gatlin online course.

We also truly enjoy coming to you to help you gear up for success. We can set up your brokerage, train you and your employess and consult on any issue.

Every successful business has a learning curve and growth issues. Whether you are just starting or experience growth pains and need a hand contact me at (214) 206-1169.

If you are interested in opening your own freight brokerage and a freight broker training school, we have a train the trainer program and a licensing agreement.

For a one-day sales seminar with Bryan Flannigan contact us for more details. This is for groups of 100 or more.

Moving forward,


Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com

A Learning Loan is an Investment in You

My financial counselor is very anti debt. There are few things he deems worthy of a debt burden. Yet he totally believes in getting a loan for education, for a better future. We will help you get a loan for freight broker training or any Gatlin online education program. Education is an investment in you, with great dividends.

1. Dream a little about what you want to learn
2. Find the course that teaches your dream job
3. Locate a school (our courses are offered through colleges nationwide)
4. Apply for a loan

You must already have the name of the sponsoring educational institution before applying for a loan. click here to locate a school in your area. If you need further assistance, please contact Gatlin Education Services (817-870-2870).

With Gatlin’s Education Loan Program you can pay as you go. We spread your payments out over 12 months at 9%. You typically know within a week if you are approved for a loan towards career training.

Once you are approved for funding, you will be required to mail your signed contract and your deposit to TFC credit. As soon as your deposit is received, we will process your registration. We will take care of the entire registration process - there's nothing else you need to do!

To apply, simply complete the online application at collegeloanapplication.com.

Moving forward,

Jeff Roach
www.brooketraining.com

Search Engine Popularity

Today I submit an article from my search marketing guru. I'm not that smart so I surround myself with people that know their stuff, like Daryl. I stick to what I know (which is sales and freight brokering) and depend on them to help me with what I don't know.

Which search engines are most popular today.
by Daryl Clark

Originally, the Internet was designed as a way for university scholars and other researchers to share information and data. That activity, though still with us, now plays a minor role in the continuing development and further commercialization of the Internet.

Last year, Yahoo quietly celebrated its 10th anniversary. The understated publicity was notable, especially when contrasted with the ultra-brash proclamations from Internet companies prior to the dot.com bust of 2001. Many purists for whom academic research was the heart and soul of the early Internet are doubtless grinding their teeth over its galloping commercialization these last few years. Like it or not, however, commercialization of the Internet is here to stay.

Eleven years ago, the most popular search engine was AltaVista and the most popular directory was Yahoo. In the interim, some of the other popular search engines like MetaCrawler and Excite disappeared and/or were reborn. Just like any other relatively new industry, the search engine industry has experienced a tremendous amount of consolidation.

Yahoo now owns AltaVista, All the Web, and Overture, (renamed Yahoo Search Marketing Solutions). MSN was using Yahoo’s Search Marketing to provide their “sponsored” results but now they have their own pay per click division. Google has a pay-for-placement service, called AdWords. Which search engines are most popular today?

According to Hitwise.com in June of 2007, the popularity break down for the top four search engines were as follows:

1. Google 63.92%
2. Yahoo 21.31.0%
3. MSN 7.73%
4. Ask.com 3.42%

As you can see, more people use Google than any other search engine. In fact Google’s market share of search has grown 20% in the past two years. Lots of users evidently prefer Google because they consider Google’s results more relevant to their search objectives.

Each of the major search engines uses a pay-for-placement model along with a free (organic) search component. When your search yields items headed “Sponsored Results,” those are companies paying to be found under the search terms that you chose. Relevancy can be a matter of commercialization. As companies agree to pay more for top search results, the consumer’s typical search may turn up fewer and fewer companies to choose from, as a direct consequence of the expanding budgets going to pay-for-placement.

Regardless of which search engine you choose, your top concern as a consumer is to get the most relevant results. While continued commercialization of search engines is inevitable, ultimately it is the consumer who determines future trends. Your Internet search decisions today will ultimately anoint the search engine leader of tomorrow.

Moving forward

Jeff Roach
www.brooketraining.com

Trade School vs. Seminar

Brooke Transportation Training Solutions, as I discussed yesterday is a trade school by definition. Our school is NOT a seminar. Although our live training is short (a week long) it gives you more than a seminar. Seminars are here today and gone tomorrow. They typically hone your skills, rather than teach an entire industry.

This is a perfect real home based business for those who need or want to earn a real income from home. Our graduates have fascinating stories because many of them are disabled or have a family situation that requires they work from home. This is not a get rich quick deal. To succeed in this career you need passion to serve both shippers and carriers. Students must have realistic goals
upon graduation.

Starting as a freight broker agent requires knowledge and a relationship to
brokers who will allow you to work under their authority, license and bond,
provide tech support and on-going training. That is the solution we provide in our trade school. Other trade schools may take a year to prepare for your new career. Ours takes 3-6 months of hard work every day on the job all day to
up and going, just like any small business. You make an investment in training, learn more and work hard under another broker and within a year you should start to see lucrative deals come through. Successful graduates have a great attitude, perseverance and focus on improving daily. Commit to helping and serving your customers and you will have a profitable home-based business.

People ask me all the time - how much do you make? I tell them
It is up to them to determine whom much they want to make. It requires the
most tenacious type person who is serious about owning their own company and
working hard. The good news is, being an agent requires very little start up $ and all of the brokers that come and recruit from our graduates provide on-going training and support after graduation. Although it is your own business- you are not alone.

Jeff


Jeff Roach - President Brooke Transportation Training Solutions
jroach@transportationtraining.com www.transportationtraining.com
www.brooketraining.com www.justintimefreight.com

What is a trade school?

According to wise geek , a vocational or trade school is a school which focuses on providing graduates with marketable skills. After graduating from a trade school, an individual will be able to immediately enter the job market with his or her skills, and be able to receive a high rate of compensation.

Brooke Transportation Training is a trade school. We aim to make our school as effective as possible by setting up a working brokerage during the week of school. Brooke does not have a working brokerage so we are not helping ourselves by training agents. Our largest group of students are disabled vets and others with disabilities that the government pays us for training. Our school is highly regulated in order to qualify as a certified vet training institution.

I am an agent for Doug Dillon at Gfirst Logistics. He is one of my previous students and an approved instructor. I choose to be an agent for Doug to stay in the game and to service the customers I have made over the years. I would never endorse one broker over another. I introduce my students to have many choices on free Friday resource, the last day of training. One size does not fit all. Different people will fit in different places. Recruiters, large and small brokers and well known and not so well known brokers come to our resource day to talk with our student. They know we teach the right stuff. Our graduates are truly prepared to hit the ground running. We are protective of our graduates in that we only allow companies we trust to recruit students. We provide knowledge and opportunity.

Brooke receives no placement money from any broker nor is officially associated with any broker. It is a blast to get to know all the students that come my way and help them blaze a new career path. That is why I do what I do.

Moving forward,


Jeff Roach
www.brooketraining.com

Broker or Agent?

Yesterday I told you Barbara’s story of becoming a freight broker agent.

Most students come to Brooke Transportation Training thinking they are going to open and operate their own freight brokerage. Most change their mind along the way and decide to be an agent under another brokerage. In either case, you are your own boss. But as an agent you have some back up. It is similar to being an insurance agent. You can be John Smith Insurance or John Smith agent for State Farm insurance. We invite brokerages to come in on Friday of our class and talk to the students about their opportunities. We have the biggest names in the industries as well as smaller brokerages present their opportunities.

Barbara raves over how choosing to be an agent for G First was absolutely a God send for her. She says be careful when you are picking an agent. “Doug (at G First) is the reason I made it. Doug has been a huge part of my success. My move from Las Vegas to Missouri did not go at all as smooth as I hoped. When I was overwhelmed with the move, he kept my business running. He closed a big deal I’d been working on for months. For six months I kept calling on this company and couldn’t get past the gatekeeper. Only Twice was I let through to talk directly to the shipper. The shipper finally gave us I load while I was out. Doug took care of the work. My advice is to pick a broker you can count on. Team effort keeps the team together.”

Those are words from someone who has lived it. Have a great weekend and never stop chasing those dreams.

Moving forward,

Jeff Roach

8 Child Success

I’m amazed by the diversity of individuals that go through Brooke Training and become successful agents. Here’s one woman’s story.

Barbara and her husband have a passion for kiddos. They have adopted eight beautiful children. Barbara has been a stay at home mom for years and loves every minute of it. What she and hubby didn’t like was living in Las Vegas. Their dream was to move to Missouri with their clan but they lacked the money. She had to find a way to earn some money from home while raising her family. What to do? Barbara thought and prayed and her sister came to her mind. Sis is a freight broker agent in Utah. Barbara decided to go work with her sister to see if she might be able to do the same work. She thought she could, so next step was real training. Barbara searched online and found Brooke Transportation Training. She called me and soon signed up for class.

“Going to class has so hard because in 23 years I’d never left my family. It was very scary for me. I can be overcome by anxiety. But because I knew this is what I was supposed to do, I went. I got a lot out of school. And I met Doug Dillon at GFirst. Deciding to be an agent for him was the best for me.” Barbara says

That was a year ago. Today Barbara is turning a good profit as a freight broker agent, loving living in Missouri with her family. I asked her what motivates her to push on through the cold calling rejection. She says sometimes she just takes a breather. She depends on faith, hugging her babies, fishing and crafts to clear her mind and start back on her work fresh. The flexibility of her hours make all that possible.

Barbara comes in and speaks to our class when she can and share with the students thoughts on what has helped her succeed. More of that tomorrow.

Moving forward,

Jeff Roach