Tis the Season

Am I the only one frustrated that the media is trying to steal my joy of the season by hyping on consumers’ lack of confidence? Lack of confidence – hmm. I am going to spend a little less this year but I am still plenty confident. My life is full, my stomach is full, my home is full and my tank is full. Just because my investments have gone down in value and business is slow is no reason to forget the meaning of the season. The adage “he who dies with the most toys, wins” is clever but not truth. I enjoy my “toys” as much as the next guy but my real treasure is my family, friends and a businesss that fulfills my need for accomplishment.

I am actually thankful that we consumers are getting a wake up call. As a community we spent the 90s buying up what we wanted, mostly on credit. Now that our nation has over consumed and over borrowed we are having a crash. Why didn’t we see it coming? The depression generation only spent what they had. When they ran out of money they entertained themselves for free, ate beans and rice and didn’t redecorate their humble abode.

We all probably know in theory that stuff is not what makes us happy but we have been in the habit of running out and getting stuff, spending a bunch celebrating at a restaurant, etc. Have a creative Christmas filling it with good times with loved ones that cost little but pay big dividends in the memory bank.

Happy Holidays.

Moving forward,

Jeff Roach
www.brooketraining.com
www.justintimefreight.com