Recovery

Longing for some good news? Hang in there, things are predicted to turn around for our trucking industry. Here are some excerpts from an article predicting a strong recovery late this year.

Strong recovery late in ‘09

By Justin Carretta, online news editor

The North American economy will most likely not recover until late 2009, but when it does the demand for trucking services will likely outweigh the supply and truck rates will be under upward pressure, according to David Bradley, CEO of the Canadian Trucking Alliance (CTA).

Bradley said that the biggest problem for truckers over the past year has been over-capacity, as there have been too many trucks chasing the level of freight being generated by the economy. However, the trucking industry across the continent has been shedding capacity, he said.

“It’s been a tough year for everyone,” Bradley said. “But shippers would be advised to partner with carriers now to lock-in capacity for when things come back.”


The solution to staying afloat is to build relationships that weather any kind of economy. As a freight broker I truly enjoy getting to know the shippers and carriers I work with. I don’t only know what they need shipped. I’ve learned the names of their kids and dogs but not because I thought it would help me make sales. I find people fascinating. They all have a story that they enjoy sharing with those they trust. Start a new relationship today on a small level who knows what it will grow into.

Moving forward

Jeff Roach
www.brooketraining.com
www.justintimefreight.com