According to a recent survey in Transportation Journal magazine, the aspects brokers enjoy most about their work are solving problems for their customers and the fast-paced environment of the transportation industry.
So if you are a problem solver and like to keep moving then freight brokering is right up your alley. I have always excelled in sales no matter what it was I was selling. Selling is simply helping another fill a need. A manufacturer has a need to get merchandise moved from one area of the country to another and a broker solves that need by finding a carrier who needs to fill his truck from one area of the country to another.
What is most frustrating about being a freight broker? According to the survey brokers are frustrated with the lack of trucks and the feeling that brokers are not respected as professionals. The need for more truck drivers is well documented. I recently read an article that praised the military for their training of carriers so that as soon as they get finished with their service they can easily move into the transportation industry as a truck driver. I'm proud that our school is certified to train disabled vets to become freight brokers. So if you know someone who needs a job, encourage them to become a truck driver or a freight broker.
I believe we as freight brokers or freight broker agents can change the thought that brokers are not professional by always conducting business with the highest level of integrity. That is what we train in our freight broker training courses. Honesty is the best policy. Sometimes a little white lie may seem easier than telling the whole truth but in the long run it is not worth it. If a customer gets the smallest hint that you are not being totally above board with him, he will take his business elsewhere. Most professionals respect, prefer and expect others to take responsibility for their mistakes. We all make mistakes but we don't all own up to our mistakes. Now that is a mistake.
Moving forward,
Jeff Roach
www.transportationtraining.com
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