As a freight broker or freight broker agent, it is wise to develop working relationships with carriers of all kinds. Some shippers have their own fleet of carriers. The tendency of new freight brokers is to assume that those shippers don't ever need a broker. That is simply not the way it works. Even though they have their own goods that they move across the country all the time, they often need a broker to fill an empty or partially empty truck (LTL/less than truckload) on their return trip. If a truck can haul a load both ways it is more profitable, more efficient and more environmental. A full truck both ways saves fuel and the truck drivers' time.
Private and "for hire" motor carriers are companies that provide truck transportation. The private carriers have cargo to move. The "For Hire" motor carrier provides transportation of loads belonging to others that don't have a fleet. During peak seasons of cargo movement (i.e. harvest time for farmers or Christmas stock for retailers, etc.) a private carrier may need a "for hire" motor carrier to help with their excess loads. There are two types of "For Hire" motor carriers: Common and contract.
As a freight broker establishes his business he should figure out a focus industry. As a broker focuses on a specific business he will learn who needs his services. A freight broker or freight broker agent knows he is on the road to great success when he gains repeat business.
Get to know shipper and carriers. Establish a solid business reputation of integrity. Work hard and you will find success.
Moving forward,
Jeff Roach
www.transportationtraining.com
Adapted from Entrepreneur's "Start Your Own Freight Broker Business" Fourth Edition by the staff or Entrepreneur Media and Jacquelyn Lynn
Above and Beyond Expectations
A group of new freight brokers and freight broker agents are on the loose. Here are their thoughts about the live freight broker class they completed with Brooke Transportation Training
in Dallas. Thank you students for
being a great group and spending this week with us to broaden your
horizons. The sky is the limit
with freight broker training.
They called the course "eye-opening, above and beyond
expectations, fun, a wealth of information"…well you read what they said. We are honored to have spent the week
with them.
I am a Freight Carrier who is expanding our business. This class has created in me a new hope and mindset for our company’s future. I am beginning to see the possibilities can be endless with dedication and hard work with a heart for customer service. --John Eakin
P.S. Vinny is the man. What an instructor!!!!
The opportunity to speak with Tish and have online presentation and phone was invaluable. It was eye opening and real world experience. Great work and information. --Taryn Connely
This class was above and beyond what I expected. I came in with the idea that this job was simple. I was very wrong. This was overwhelming at first but the class is very interactive and hands on which gave me the opportunity to ask questions, get answers, and find resources. This class gives you all the info you need in order to be a broker so although the class and industry are a difficult challenge, neither are too hard.
This instructor, Vinny, was very friendly, funny, and resourceful! He made everyone feel comfortable and involved in order to learn the best we could. It was a very safe and welcoming environment despite my shy personality.
This was a great learning experience for me. It really opened my eyes. This has helped me so much I am excited and eager to get back and get to work. Vinny is not just an instructor, he is a friend, and funny guy. He said he will be checking up on us so that is reassuring. --Robert
I received a lot more than I expected from this class. I came in to learn how to be a broker and received personal growth as well.
I am so thankful that I took this course to help me go to this next level in business. The trainer (Vinny) provided not only a wealth of knowledge to help grow the business but all the brokers who came in to assist provided us with the proof that this school actually cares and will assist us in being successful. --Don Denise Reed
When my husband and I arrived to Brooke Transportation Training, we figured we would gain some knowledge on being a broker, from day one Mr. Vinny gave us way more insight on the brokering than we expected. We could not have made a better decision on coming to this training. Brooke Transportation Training is the absolute best. -- Allison Davis
Attending this class has been a joyful experience. Mr. Vinny went above and beyond. Me and my wife have gained knowledge and understanding to take back with us to officially run a company. We couldn’t be more excited and grateful for this opportunity.
Brooke Transportation training was the best decision my wife and I could have made. Mr. Vinny gave us so much knowledge on so many subjects. It was just a great opportunity for me (us). And we would do it all over again. Hopefully this training will help us to be more successful as a broker. --Daryl Davis
This class was/is the most greatest experience. I gained confidence in myself and from the instructor to move forward in my business. This class has encouraged me to achieve my goals in every possible way and merging my current Transportation firm into 1 big brokerage firm. Thank you Vinny. --Victor
Our sincere appreciation for absolutely outstanding information in this class that will move my business into a “Million Dollar” company. All of my needs have been met with Brooke Transportation.
I am thoroughly impressed with every aspect of this operation! The instructor was very detailed, inspiring, friendly, great, happy, helpful, and well educated with the knowledge of the program. --Antoinette Boston
The opportunity to speak with Tish and have online presentation and phone was invaluable. It was eye opening and real world experience. Great work and information. --Taryn Connely
This class was above and beyond what I expected. I came in with the idea that this job was simple. I was very wrong. This was overwhelming at first but the class is very interactive and hands on which gave me the opportunity to ask questions, get answers, and find resources. This class gives you all the info you need in order to be a broker so although the class and industry are a difficult challenge, neither are too hard.
This instructor, Vinny, was very friendly, funny, and resourceful! He made everyone feel comfortable and involved in order to learn the best we could. It was a very safe and welcoming environment despite my shy personality.
This was a great learning experience for me. It really opened my eyes. This has helped me so much I am excited and eager to get back and get to work. Vinny is not just an instructor, he is a friend, and funny guy. He said he will be checking up on us so that is reassuring. --Robert
I received a lot more than I expected from this class. I came in to learn how to be a broker and received personal growth as well.
I am so thankful that I took this course to help me go to this next level in business. The trainer (Vinny) provided not only a wealth of knowledge to help grow the business but all the brokers who came in to assist provided us with the proof that this school actually cares and will assist us in being successful. --Don Denise Reed
When my husband and I arrived to Brooke Transportation Training, we figured we would gain some knowledge on being a broker, from day one Mr. Vinny gave us way more insight on the brokering than we expected. We could not have made a better decision on coming to this training. Brooke Transportation Training is the absolute best. -- Allison Davis
Attending this class has been a joyful experience. Mr. Vinny went above and beyond. Me and my wife have gained knowledge and understanding to take back with us to officially run a company. We couldn’t be more excited and grateful for this opportunity.
Brooke Transportation training was the best decision my wife and I could have made. Mr. Vinny gave us so much knowledge on so many subjects. It was just a great opportunity for me (us). And we would do it all over again. Hopefully this training will help us to be more successful as a broker. --Daryl Davis
This class was/is the most greatest experience. I gained confidence in myself and from the instructor to move forward in my business. This class has encouraged me to achieve my goals in every possible way and merging my current Transportation firm into 1 big brokerage firm. Thank you Vinny. --Victor
Our sincere appreciation for absolutely outstanding information in this class that will move my business into a “Million Dollar” company. All of my needs have been met with Brooke Transportation.
I am thoroughly impressed with every aspect of this operation! The instructor was very detailed, inspiring, friendly, great, happy, helpful, and well educated with the knowledge of the program. --Antoinette Boston
Reading through these testimonials every month assures me
that I am in the right business. I
am so honored to be a part of preparing others to succeed beyond their
expectations!
Moving forward,
Jeff Roach
The Best Thing About Being a Freight Broker
According to a recent survey in Transportation Journal magazine, the aspects brokers enjoy most about their work are solving problems for their customers and the fast-paced environment of the transportation industry.
So if you are a problem solver and like to keep moving then freight brokering is right up your alley. I have always excelled in sales no matter what it was I was selling. Selling is simply helping another fill a need. A manufacturer has a need to get merchandise moved from one area of the country to another and a broker solves that need by finding a carrier who needs to fill his truck from one area of the country to another.
What is most frustrating about being a freight broker? According to the survey brokers are frustrated with the lack of trucks and the feeling that brokers are not respected as professionals. The need for more truck drivers is well documented. I recently read an article that praised the military for their training of carriers so that as soon as they get finished with their service they can easily move into the transportation industry as a truck driver. I'm proud that our school is certified to train disabled vets to become freight brokers. So if you know someone who needs a job, encourage them to become a truck driver or a freight broker.
I believe we as freight brokers or freight broker agents can change the thought that brokers are not professional by always conducting business with the highest level of integrity. That is what we train in our freight broker training courses. Honesty is the best policy. Sometimes a little white lie may seem easier than telling the whole truth but in the long run it is not worth it. If a customer gets the smallest hint that you are not being totally above board with him, he will take his business elsewhere. Most professionals respect, prefer and expect others to take responsibility for their mistakes. We all make mistakes but we don't all own up to our mistakes. Now that is a mistake.
Moving forward,
Jeff Roach
www.transportationtraining.com
So if you are a problem solver and like to keep moving then freight brokering is right up your alley. I have always excelled in sales no matter what it was I was selling. Selling is simply helping another fill a need. A manufacturer has a need to get merchandise moved from one area of the country to another and a broker solves that need by finding a carrier who needs to fill his truck from one area of the country to another.
What is most frustrating about being a freight broker? According to the survey brokers are frustrated with the lack of trucks and the feeling that brokers are not respected as professionals. The need for more truck drivers is well documented. I recently read an article that praised the military for their training of carriers so that as soon as they get finished with their service they can easily move into the transportation industry as a truck driver. I'm proud that our school is certified to train disabled vets to become freight brokers. So if you know someone who needs a job, encourage them to become a truck driver or a freight broker.
I believe we as freight brokers or freight broker agents can change the thought that brokers are not professional by always conducting business with the highest level of integrity. That is what we train in our freight broker training courses. Honesty is the best policy. Sometimes a little white lie may seem easier than telling the whole truth but in the long run it is not worth it. If a customer gets the smallest hint that you are not being totally above board with him, he will take his business elsewhere. Most professionals respect, prefer and expect others to take responsibility for their mistakes. We all make mistakes but we don't all own up to our mistakes. Now that is a mistake.
Moving forward,
Jeff Roach
www.transportationtraining.com
Freight Broker Motivation
In our training we try to load our students up with motivation in becoming an excellent freight broker. A key to being a success is staying inspired. I am big fan of Zig Ziglar. I use his quotes as words to live by. I encourage my students, my friends, my family, my new acquaintance at Starbucks, well anyone who will listen, to heed Zig's wise advice. Zig is no longer with us in body but he lives on with his legacy of great motivational quotes and his model of a life well lived.
So what are a few Zig words that are crucial to life and in being a great freight broker?
"You can have everything in life you want, if you will just help enough people get want they want." Zig Ziglar
The key to finding success as a freight broker or freight broker agent is helping shippers get what they want. As well as helping carriers get what they want. Shippers want their goods moved when they need, where they need at a price they need. Carriers want their trucks full both to and from a destination and to be paid fairly in a timely manner. That is freight brokering in a nutshell.
A big component of a freight broker's job is listening to both sides and then negotiating a fair deal. The first deal is the hardest because you haven't built up a reputation. As you do a good job for one customer you will have confidence to move forward. Your reputation in the industry is built one job at a time.
Our tendency is to start the day thinking "what do I want today?" According to Zig we should start the day thinking through who we can help get what they want. Continue on the path of helping others and you will realize you have what you want.
Moving forward,
Jeff Roach
www.transportationtraining.com
So what are a few Zig words that are crucial to life and in being a great freight broker?
"You can have everything in life you want, if you will just help enough people get want they want." Zig Ziglar
The key to finding success as a freight broker or freight broker agent is helping shippers get what they want. As well as helping carriers get what they want. Shippers want their goods moved when they need, where they need at a price they need. Carriers want their trucks full both to and from a destination and to be paid fairly in a timely manner. That is freight brokering in a nutshell.
A big component of a freight broker's job is listening to both sides and then negotiating a fair deal. The first deal is the hardest because you haven't built up a reputation. As you do a good job for one customer you will have confidence to move forward. Your reputation in the industry is built one job at a time.
Our tendency is to start the day thinking "what do I want today?" According to Zig we should start the day thinking through who we can help get what they want. Continue on the path of helping others and you will realize you have what you want.
Moving forward,
Jeff Roach
www.transportationtraining.com
Marketing Trends
Freight Brokers and Freight Broker agents need a Business to Business marketing plan to succeed. I decided to post this article I read this morning to all you upstart entrepreneurs that read my blog. My favorite point is #5. Human to human marketing. Kind of old school but so refreshing. Let's get back some personal interaction in our business dealings.
There’s a lot of blogging and writing going on about inbound marketing and related topics. Everybody seems to have an opinion and they’re all keen on making predictions. But what is really happening out there? These are some of our own experiences:
As said before, these are just some personal observations and we would love to hear yours. Sharing is caring right?
Moving forward,
Jeff Roach
www.transportationtraining.com
214-206-1169
What's Trending in B2B Marketing by Peter Foubert
There’s a lot of blogging and writing going on about inbound marketing and related topics. Everybody seems to have an opinion and they’re all keen on making predictions. But what is really happening out there? These are some of our own experiences:
- It may not be new, but content marketing is getting more and more important. However, a lot of companies are struggling to consistently create valuable content through a variety of channels. Content writers who know their way around social media, blogs and PR have a bright future and if you find one… keep them!
- Content marketing also becomes the primary influencer of search visibility. Therefore the social sharing of articles, blogs, or product reviews will determine the quality and search engine page results. Seen in that light, visual content will become crucial.
- Online advertising will increase, due to new techniques like ad retargeting and programmatic advertising. Since Facebook is significantly decreasing organic reach, paid advertising will increase. Object-based campaigns with a focus on specific actions such as website clicks, app downloads, and email opt-ins will become more important.
- According to Forbes, by 2017 87% of connected device sales will be tablets and smartphones. So mobile optimization will continue to rise. Responsive sites or mobile apps, but also mobile-optimized content adapted to the length of time and context in which people use their mobile devices. And again, mobile usability is relevant for optimal search results…
- Human-to-human marketing becomes the “new” standard. More and more B2B marketers begin to value the art of storytelling… finally! Their consumers wish to interact with other humans, not with businesses or corporations. Therefore spendings on personalized marketing campaigns will increase significantly.
- The increase of marketing software will stimulate microtargeting and hyper segmentation. User experiences will be used to customize websites, content, landing pages, call-to-actions and “thank you” pages. Boundaries between marketing, sales and IT are fading dramatically.
As said before, these are just some personal observations and we would love to hear yours. Sharing is caring right?
Moving forward,
Jeff Roach
www.transportationtraining.com
214-206-1169
I Gained Confidence to Work from Home
We just finished another wonderful class of basic freight brokering. In these testimonials our students gained confidence, tools, great instruction, motivation...well, you read for yourself:
When I got to class I had no idea where to start. With the help of Brooke Transportation School I now know where to start, what to look for, and what is expected of me by a shipper or carrier. Brooke connects real world experience with the actual freight broker business. Helping me get the confidence and reassurance to branch out and work from home. Being the first from the family to do my own thing and getting all the necessary tools and ideas for me and my future as a broker. --Saul G. Torres
…They had
a wealth of info.
Brooke
instructors are THEE BEST! I
learned more than I have
learned from some instructors in college. Each person makes sure that
you’re getting the most out of attending Brooke Transportation School!!
They really care! --Kellie
Gaston
I did the research on Brooke Transportation School. I can say my research came out to be everything I expected. When I arrived to the school, some things were unclear about agents and brokers. But by the end of the fifth day. I was well motivated and overly excited to get started with working as an agent with Brooke Training and knowledge. --Terry Ketchaver
Brooke Training course was very informative. Being in this industry for a few years, I really respect the info I was given throughout the course. From a carrier standpoint, this course changed my view of the industry…for the better! Really opened my eyes to the possibilities and amazing opportunities of the transportation “world”. A plus from Ohio--Antonio Underwood
I did the research on Brooke Transportation School. I can say my research came out to be everything I expected. When I arrived to the school, some things were unclear about agents and brokers. But by the end of the fifth day. I was well motivated and overly excited to get started with working as an agent with Brooke Training and knowledge. --Terry Ketchaver
Brooke Training course was very informative. Being in this industry for a few years, I really respect the info I was given throughout the course. From a carrier standpoint, this course changed my view of the industry…for the better! Really opened my eyes to the possibilities and amazing opportunities of the transportation “world”. A plus from Ohio--Antonio Underwood
When I first
started the class I was very skeptical… wasn’t sure what to expect. Spending $2.500.00 wasn’t easy
especially when all my friends who were in the business told me it takes more
than five days, more like years to learn this business. Still I
came and guess what I would do it again. Love Brooke Transportation,
Thank you for the Great Training.
Making a live sales call was a rewarding experience, the coaching and instruction is vital to success. Although earning revenue is necessary, I like the importance put on other components of their lives. --Paul Hill
I wasn’t sure what to expect before I attended the class. I knew I would be taught Freight Brokering but I got a lot more out of it than that. They taught life lessons that you can use in all aspects of life. Fantastic instructor!!!!! --Jerry Lorton
Great class. Met my expectations. Wonderful instruction. The instructors make the program great… think outside the box. I’m looking forward to the advanced class. --Seth Ochoa
As a small part of the transportation business I was looking forward to learning more information. This has been a very important and resourceful step in what I want to accomplish. Everyone that I met and spoke to has been very influential. The Brooke presenter has been a very good instructor and friend. He taught me a lot of what I needed to know for my start as a broker. In my experience with Brooke Transportation, it’s been an eye opener and blessing just to be here. Looking forward to moving on to be the best that I can in the present, and the future of my career. Again thanks for all the info. --Jose Ruiz, Jr.
We enjoy every month getting to know a new group of students who want to learn our proven process in becoming a successful freight broker or freight broker agent. This month's graduates were amazing. We appreciate their encouraging words. I know I'm doing exactly what I should be doing as a freight broker trainer.
Making a live sales call was a rewarding experience, the coaching and instruction is vital to success. Although earning revenue is necessary, I like the importance put on other components of their lives. --Paul Hill
I wasn’t sure what to expect before I attended the class. I knew I would be taught Freight Brokering but I got a lot more out of it than that. They taught life lessons that you can use in all aspects of life. Fantastic instructor!!!!! --Jerry Lorton
Great class. Met my expectations. Wonderful instruction. The instructors make the program great… think outside the box. I’m looking forward to the advanced class. --Seth Ochoa
As a small part of the transportation business I was looking forward to learning more information. This has been a very important and resourceful step in what I want to accomplish. Everyone that I met and spoke to has been very influential. The Brooke presenter has been a very good instructor and friend. He taught me a lot of what I needed to know for my start as a broker. In my experience with Brooke Transportation, it’s been an eye opener and blessing just to be here. Looking forward to moving on to be the best that I can in the present, and the future of my career. Again thanks for all the info. --Jose Ruiz, Jr.
We enjoy every month getting to know a new group of students who want to learn our proven process in becoming a successful freight broker or freight broker agent. This month's graduates were amazing. We appreciate their encouraging words. I know I'm doing exactly what I should be doing as a freight broker trainer.
Moving forward,
Jeff Roach
Freight Broker Agent Success
Here's the story of one of our successful freight broker course graduates. Brandi Patterson went from from interior design to freight broker, what a career switch! Here's a video telling her story.
We are so proud of the success Brandi has had since graduating from Brooke's freight broker training. Ready to jump start your career as a freight broker? Give me a call. 214-206-1169
Moving forward,
Jeff Roach
www.transportationtraining.com
Moving forward,
Jeff Roach
www.transportationtraining.com
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