Memorial Day



The long weekend is here.  Memorial Day Weekend is a time to remember all the brave men and women who gave the ultimate sacrifice for the United States. Those men and women died in the line of duty defending us, defending our freedoms.

This weekend is a time to be thankful for our country, the freedoms we enjoy and the life of promise we can have because of so many who have given their life for our country.   They unselfishly signed up for what ultimately meant a life cut short.  I say thank you to those families who have had to mourn that great loss.  I say thank you to the fellow soldiers who watched their compadre fall.

We are privileged to be a certified by the TexasWorkforce and approved by the Department of Rehabilitative Services. Click here for veteran information. As a result, I am honored to meet a lot of vets who take our Freight Broker Training and other courses at no cost to them.  We enjoy encouraging  their start at a new life after their military service.  I get to hear stories of their buddies who didn't make it out.  They are thankful to be alive,  but also challenged to understand why they still have their life when others don't.

Enjoy a weekend of freedom and thankfulness.

Moving forward,

Jeff Roach
www.brooketraining.com




Want to Succeed??

 “The greatest source of happiness is the ability to be grateful at all times.” – Zig Ziglar




Grateful people are successful.  Why?  Because they are always looking for the upside, the winning way, and the possibilities.  Zig Ziglar was one of the most positive people who every lived...and he was highly successful and taught others to follow that plan.  I am a huge fan of Zig.

What is a key to success to anyone starting out in business, starting a new job, or new career?

   Seek out others who have succeeded in that arena.  

Seek out others who are positive people.  Avoid those that will drone on and on about what doesn’t work and how hard it is and how to failure is so sure…  It sounds like a no brainer but it may actually be challenging to find positive voices. 

Our natural tendency is to remember the bad things that happened in our day.  Do you remember the one rude guy who cut you off in traffic or the 1,000 of guys who drove nicely next to you?  When you recall your day do positive or negative experience stand out in your mind?

We of course know that no matter what you do, there will be good days, even great days of success, mixed with downer days.  Practice viewing challenges as opportunities...not obstacles to your success.  When we surround ourselves with others who stay positive, we are much more likely to stay positive.  

Have you noticed every morning the news reports  how many new cases of  Corona virus popped up?  I have heard very few reports about the 96%  recovery rate.  I have heard few reports on how incredibly unlikely it is that you will contract the disease (like .0008% chance).  

It is a serious disease that I certainly don’t want to get, but I’m not living in fear…I am going on with my school, encouraging students and graduates towards success. I will stay positive through this.  

Stay safe, stay positive and hang out with others who encourage positivity.

Moving forward,

Jeff Roach

www.brooketraining.com

I love my Mom!!

Mom's are the best.  My mom is my best friend.  I have a great attitude in life because she has a great attitude about life.  Not because she has had an easy life but because she looks for the good in every day and in everyone.  She is in her 80s now and so full of thankfulness for all she has in life.  She grew up in an orphanage, has lived a simple but full life.  She met my dad in that orphanage.  They were "throw away" children yet grew into incredibly valuable people.  I owe my life to them, in more ways than one.  I asked my mom to make a list of her thankfulness.  This is what she typed up on her laptop (she is a high tech great granny):

Things I am thankful for:

Thankful for God allowing me another day
Thankful for God's love
Thankful for Christ Jesus who died for me
Thankful for being able to pray
Thankful for God's beautiful earth
   for the birds that sing, trees, flowers, rain and for the sunshine
Thankful for my beloved husband
Thankful for a cool house in the summer and warm in the winter
Thankful for my wonderful children, all my grandchildren, and great grandchildren
Thankful for my church family
Thankful for the food we have
Thankful for my friends
Thankful for my neighbor Joe and his family
Thankful for my eyes able to read and study God's word and see God's beautiful world
Thankful for my ears so I can hear the bird's singing
Thankful for our car (which our son gave us)
Thankful for my bed to sleep in
Thankful for all my aches and pains (I know others are a lot worse off)
Thankful for the night's rest
Thankful for our country, may we always live in freedom

(I have posted this list before but I think it is worth repeating.)

Happy Mother's Day to my mom and to mom's everywhere.  They are the heart of our nation.

Moving forward,

Jeff Roach
www.brooketraining.com
214-206-1169






Freight Broker-Bar Owner Robert





Robert Landeros, Owner RZL Logistics LLC

903-449-3496
rzllogisticsllc@gmail.com

One of the things I love the most about my business is the interesting characters that come through our classes. I get to hear lots of life stories, amazing backgrounds and the unexpected twists along the road of life.

Robert Landaros, Sr from Plainview, Texas graduated from Brooke Transportation Training in February 2020.  Robert is multi talented.  He owns a bar in Plainview, Texas called Red Door (on facebook as Robert Red Door, Plainview, Texas).

Robert also has a freight background working international freight.  So he was juggling his job and his bar when he decides he was ready to take on a new adventure.

He thought through what he would need to do to follow his dream of having his own business in logistics.  First step was to take a course that would set him up well and give him the support he would need.  He found Brooke Training on Google, read the reviews and enrolled in our Dallas class with his son.
Robert and his son

After he graduated, he got his broker’s authority.  He was all ready to rock and roll… then the Corona Virus hit.  He started calling all the contacts he was sure would give him some loads to move, only to find they were all shut down.  

I often say that there will always be work for a freight broker.  You just have to work hard, seek out opportunities and ask for advise from someone knowledgeable.

Robert immediately called his instructor at Brooke Training, Vinny, to ask if he had any ideas on how to beat this.  “Vinny loves what he does, he wants his students to succeed so he is always available to give advice or talk through issues. He provides the support after the class that is what makes Brooke’s training so great.  He told me to call industries that are working hard now like food suppliers and logistics.  He told me in colorful language to get up and get going.     Vinny put a little fire under me”, Robert said.

That was the push that launched Robert’s logistics business.  After some calling and calling and then more calling Robert eventually found a shipper who was willing to let him bid a load.  Roberts says, “Well I must have beat everyone’s bid because I got the load.  Everything went right and the shipper decided to give me more business.”

The loads Robert is currently moving are Computer servers and wall mounted ATMs from big name manufacturers.   Everyone is working from home so Internet servers have got to work. Banks are closed so ATMs are in high demand as well.

Robert told me about a recent contract he got that he hopes to become the main source of his work:  Mission Tortilla.  They are headquartered close to where Robert lives. He likes to be able to personally meet with them and they like working with a local. He knows the drivers. He is moving truckloads full of flour destined to become tasty tortillas.

I can’t think of anything more challenging that starting a business at the onset of a Pandemic.  Robert is an inspiration. He didn’t sit back and have a pity party.  He got some advice and a push from a knowledgeable advisor and got his business off to a great start.  

Brooke congratulates Robert.  We will support him along the way.  

If you are ready to start a new adventure and are willing to put in the work, you can be a success in the exciting transportation industry as well.

Moving forward,

Jeff Roach
214-206-1169





How You Can Help

Today I'm sharing this excellent Wall Street Journal Article by Michelle Ma:

How You Can Help
How to Help in the Coronavirus Crisis—and Why You’ll Be Glad You Did
Ways to donate money, goods and your time—and likely improve your own frame of mind at the same time
When you’re down, help others.
Across the country, people suddenly feeling helpless amid the coronavirus pandemic are finding a balm to soothe their stress: Identify a need, and do your best to fill it.
Psychologists and stress researchers have long understood the mental and emotional benefits of doing good. In a 2015 study, Emily Ansell and her team found that performing compassionate acts, even small ones, can help mitigate the negative effects of stress on an individual’s mood and mental health. “Helping others also helps ourselves,” says Dr. Ansell, an associate professor of biobehavioral health at the Penn State College of Health and Human Development.
Helping others can distract us from our own stress, increase our sense of meaning and purpose, and reduce the toll stress takes on our bodies, according to Dr. Ansell. Doing something positive for someone else can also increase our feelings of self-efficacy or control at a time when so much is outside our control.
Nihal Mehta, founding general partner at Eniac Ventures in New York City, knows that feeling. In March, Mr. Mehta assembled a group of volunteer coders, pulled two all-nighters and set up a website called Help Main Street. The page includes a searchable map that allows people to locate and purchase gift cards from local businesses to support them while in quarantine.
Building and maintaining the website has given Mr. Mehta energy and a sense of purpose. “Otherwise, I’d be hitting my head against the wall thinking about what to do,” he says.
Donations surge
People across the country have mobilized to help out where they can.
From March 16 to April 6, the American Red Cross saw a 90% increase in blood-donation appointments, compared with typical numbers. GetUsPPE.org, a group that coordinates donations of personal protective equipment to health-care workers, estimates it has facilitated the donation of more than 500,000 pieces of protective gear. More than 150,000 donors have contributed money to Feeding America’s Covid-19 Response Fund, which is “by far our largest relief effort,” says a spokeswoman for the organization, which represents 200 food banks across the U.S.
Organizers have also set up relief funds nationwide for restaurant workers, domestic workers, farmworkers and others affected by the pandemic, disbursing money directly to applicants based on need. Recovered Covid-19 patients have stepped up, too, donating blood plasma to help others fight the disease.
On a local level, communities have set up mutual-aid networks that connect people directly to neighbors in need. These networks allow volunteers to do everything from pick up groceries or medications for elderly neighbors to help people navigate the unemployment-application process, according to Caroline DeLuca, an organizer with Mutual Aid NYC.
More is needed
But experts say these efforts aren’t enough.
Feeding America estimates a $1.4 billion shortfall for food-bank operations for the next six months. The majority of more than 600 health-care institutions surveyed this month by GetUsPPE.org have less than a two-week supply of personal protective equipment remaining. And blood banks remain concerned about keeping inventory levels stable, as people who donated in March won’t be eligible to donate again until May, and blood that was donated in March will expire at the end of April, according to Kate Fry, chief executive officer of America’s Blood Centers.
Aid groups recommend that those looking to help find out what their communities need most. Before donating masks to a hospital, for example, check on what its health-care workers are looking for and how they want to receive donations. Many health-care workers are putting calls out on GetUsPPE.org with exactly what personal protective equipment they need, as well as where, when and how to drop it off.
People can also help by educating themselves about aid efforts and sharing that information with those who might not be able to access it, according to John deBary, co-founder of the Restaurant Workers’ Community Foundation. Many of those struggling the most right now have language barriers or don’t have access to smartphones and the internet, says Mr. deBary.
Small gestures help
As child-care and job-security woes affect more people, many may feel they don’t have the time or money to help. Even so, Dr. Ansell’s research suggests individuals can still receive the psychological benefits of helping others, no matter how small the act.
Kindness toward front-line workers can go a long way, says Do Jun Lee,an organizer with Biking Public Project, a group that advocates for delivery cyclists. Dr. Lee suggests people tip more, be patient, and show empathy and gratitude to workers who are often under pressure and putting themselves in danger.
Megan Ranney, a Providence, R.I., emergency physician and one of the founders of GetUsPPE.org, recalls signs of support her neighbors posted on her front lawn: “To know that someone is thinking of you means so much.”
The pandemic is making people aware of how much they depend on each other, and that “even if you’re not in need right now, you will be at some point,” says Ms. DeLuca, who has been working to support the formation of new neighborhood mutual-aid groups in New York City.
“Being able to do something that is helping people is one of the only things that has kept me sane through this,” she says.
WAYS YOU CAN HELP
You can donate to your local food bank or to Covid-19 relief funds set up for restaurant workers, domestic workers and others affected by the pandemic. You can also consider continuing to pay workers who may no longer be able to do their jobs because of stay-at-home orders, like hairdressers, nannies and housecleaners. 
Select resources:
If you have extra masks, gloves or other types of personal protective equipment, you can consider donating them to your local health-care facility or front-line worker.
Select resource:
Volunteer with your local mutual-aid network or food bank, or schedule a donation of blood. You can also donate convalescent plasma if you have recovered from Covid-19.
Selected resources:
Ms. Ma is the assistant editor of live journalism and special coverage at The Wall Street Journal in New York. She can be reached at michelle.ma@wsj.com.

Remote Live Training




Our training continues despite the fact that most of us are staying at home.  Most of our instructors are doing remote training, and the results are great.  New freight brokers are graduating each month to start a new career from home.   And the timing is great. Because of COVID-19 more consumers are having things delivered, so more freight brokers are needed to get those good to the various parts of the country.


One of our recent graduates has started his new career strong right out of the shoot.  I will write about his story soon.  Don't stay at home and be discouraged.  Learn a new skill, learn a new career and find your light on the horizon.

 Moving forward,

Jeff Roach
www.brooketraining.com

Good News--The Freight Market is about to Soar

Transportation Industry is Zooming Up
I sure enjoy reading some good news.  I like news that shows we are on the upswing...news that shows forward movement is on the horizon. I read this very encouraging article by Craig Fuller,  CEO and founder of Sonar, Freightwaves.com.  Thanks Craig.   Here is my recap of and a link to the article:

Freight Market forecasting is tricky, especially today, because of the unprecedented nature of COVID-19.  Craig Fuller points out in his article that electronic tenders are an excellent way to forecast the future of the freight industry.  A tender is an actual, real time request for a load.  The tender is sent from a shipper to a trucking company a few days before the needed pick up.  Thus the tender request is a leading indicator of the direction of the freight market.

In the article Craig has excellent graphs showing this indicator.

Many groceries, consumer goods and healthcare products have consistent freight demand.  Other items such as beverages and produce are more seasonal in nature.  The predictable freight is contracted freight. Contracted freight is largely handled by major carriers.  When this contract market bottoms out then the spot freight market heats up.

Craig writes:  "Over the next few weeks we can expect parts of the economy that impact freight demand will start to come back...spot rates will firm starting in May."

That is excellent news for freight brokers.  Some of the industries that will be slow to restart like travel, large outdoor events and restaurants do not effect the freight industry in a major way.

Stay the course if you are a freight broker or take our course if you'd like to learn a career where the sky is the limit.

Moving forward,

Jeff Roach
www.brooketraining.com
214-206-1169