A Name and a Target

In any new business, of utmost importance is letting potential customers know you are open for business and you offer more than your competitor. Research shows a consumer needs to hear of a company, product or service 17 times before they’ll remember them. 17 times – that’s a lot. That’s 17 opportunities to build your reputation or conversely lose a sale. In every marketing attempt you must show integrity and professionalism. You must stand out in the crowd of messages. A Freight Broker builds his business through relationships with shippers. Think through the kind of companies you’d like to build a relationship then consider how best to reach them and convince them that you will go above and beyond in serving their needs.

As a Freight Broker you will need to consider different forms of advertising, public relations, networking, and direct sales in order to get your name in front of the desired market.

Target Market

To figure out how to reach customers you first have to identify them. Your target market is the segment of businesses that are most likely to need your service. Sure all companies that ship stuff may need a freight broker but you can’t service them all so you need to find your niche. Narrowing your target market as much as possible will save you marketing dollars and time in going after long shots. Narrowing your market will give you a specialization. You want to become an extension of your customers market, a part of their team. Learn as much as you can about a customer’s business so when you converse you will speak intelligently.

They will chose you as their freight broker when they are confident you understand their unique shipping needs.

Moving Forward,


Jeff Roach
www.brooketraining.com