50 Calls a Day

I tell all my students, remind my graduates and tell myself 50 calls a day. You will be successful as a freight broker if you make 50 calls a day…to good prospects…with the right attitude.

Think about the kind of phone calls you like to get and the kind you dread. Shoot for being a call someone enjoys looking forward to. Are you pleasant? Are you funny? Are you encouraging? Are you a problem solver? Do you put the other persons needs in front of your own?

Look at each phone call as a chance to get to know someone’s story. Or at least a piece of the story. Be considerate of their time while learning a bit about their needs. Tell them how you think you could be of value to them when they have a load they need covered. Tell them of your success stories in humility. Keep notes on your call so when you call them again you remember what you learned and address that need.

I think our world is short of good listeners. Everyone is just waiting for their turn to talk. Be a good, attentive listener. Have good genuine questions ready to keep your prospect talking. Try different approaches to keep your phone calling fresh. And notice which approaches get good results and which ones fall flat.

Moving forward,

Jeff Roach
www.brooketraining.com