Shari Waters shares some simple but brilliant ways to stay ahead
in this tight economy environment.
She writes to retailers but the ideas are effective for the
transportation industry as well. I edited this a bit
Top 3 Ways to Beat the Competition
By Shari Waters, About.com
It's inevitable that your business will have some form of
competition. And while you can't control what your competitors do, you can
minimize their impact on your business. Here are three ways to rise above the
competition.
1. Reduce Expenses, Not Advertising
Take a look at your Profit and Loss statement, or itemize all of
your expenses, and ask yourself how each line can be eliminated or reduced.
Find out where you can cut back. A little here and a little there will soon add
up. However, the one expense you do NOT want to reduce is advertising. In fact,
many increase their marketing efforts during slower sales periods because there
is more competition for fewer dollars.
2. Get Creative
Get creative and use unconventional marketing methods to
distinguish your business from the competition. A unique marketing campaign
attracts more attention and lands more sales. Also, look for some new untapped
market you and your competitors overlooked. You may uncover a niche market you
can dominate with little or no competition.
3. Provide Outstanding Customer Service
By going the extra mile to provide good service, outlast the
competition. Make dealing with your company a memorable experience. People like
to do business with those they feel comfortable and where they feel the owner
truly cares about their wants and needs.
In our training course for freight brokers we teach how to build a freight brokerage and we give our students lots of inspiration. A key element to success is staying encouraged. I talk with professionals everyday looking for encouragement. We are only a phone call away for any graduate who needs encouragement along the way.
Moving forward,
Jeff Roach
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