Wednesday, February 19, 2020

Great Investment

Susie Moore (second from left) and her recent class of freight brokers

Every month I am so proud of my instructors as they train professionals how to break into freight brokering and how to succeed in the fast paced world of transportation.  Susie Moore is our instructor in Jacksonville, Florida.  She has a lifetime of experience in this world. Her father was an extremely successful freight broker, so she learned best practices from him.  She now trains other to find their way in the industry.  Here are testimonials from her February 2020 class.  

I really enjoyed my experience with Brooke Training.  Ms. Susan was very detailed on all areas presented to our class.  She frequently asked questions and went back on tools to make sure, we as a class understood the process.  I am glad I had the opportunity to take this training with Brooke.  Thank you.

L. Brown 2/2020

My instructor, Mrs Susie was very knowledgeable and made learning a comfortable experience.  She made sure I understood material and explained in great detail.  Loved the class.

C. Edwards

If you are thinking to start to become a broker or agent you can learn first steps in this class.

C. Trelia 2/2020

This has been a great investment into my future.  The instructor, Mrs. Moore is nothing less that great!  The information is broken down so that anyone can learn how to be an agent or broker.  She is a great source of information.

J. Warren 2/2020

Thank you to all our graduates.  Thank you for coming to our course.  We wish you all the best as you build you new career.  If you have any questions along the way,  we will continue to support you in the future.

Moving forward.

Jeff Roach

Monday, January 20, 2020

King of Freedom

Martin Luther King, Jr.

It is Martin Luther King, Jr. Day, a Federal holiday.  Are you enjoying your day off?  Take some time today to reflect on the life of this one man who accomplished so much for his community and for America.  Reflect on the blessing it is to live in a country that recognized our mistakes and strives to build a better home for our children’s generation.  Reflect on how you can make a difference in your circle of influence. It is easy to live everyday for yourself.  It is a challenge to right the wrongs you see around you.  

Martin Luther King, Jr. bravely challenged the segregation in our country.  The United States’ constitution echoes what  King proclaimed: all men are created equal.  King championed the rights he had preached, for these rights are in the Bible.  We all have rights and choices that should be ours to make.  America was founded on the idea of welcoming the underdog and giving them a chance to succeed.  MLK was a black pastor who answered the call when God nudged him to fight for civil rights of black Americans.  What he accomplished in his life took more courage than I can imagine.  He was arrested multiple times for what he did.  He was ultimately assassinated for speaking out and giving others the courage to fight for their rights.

Even heroes get arrested and sometimes pay the ultimate price.  Don’t shy away from taking a stand for the underdog and doing what’s right even when it is not the easy way.  In making a stand we can encourage others and find true fulfillment in our life.

Moving forward,
Jeff Roach

Thursday, November 28, 2019

Big time Thanks!!

Jeff and Janis Roach

Take time to think through the amazing blessings you have in your life.  Here are a few of mine:

I am very thankful that God's mercy is never ending.   I’m immensely blessed with a  classy, beautiful, kind and gracious wife.   She had no idea where life would take us when she said "I do".  

She is in charge of getting our vets in for training.  She does her work with all her heart.  She and I love 
our vets.  We want to thank them for serving our country by training them for a new career. We are thankful for every soul God entrusts to us.  We take that trust very seriously.   

I am thankful for the family of people that work with us in this endeavor.  We all really love each other.  We have a motivated and inspiring group of instructors and recruiters. I am grateful for everyone that is a part of our team by helping our clients in many ways:  the brokers, trucking companies, and broker resources presenters.  I am especially thankful for Julie, Cindy, Ping and George (my team).

Expressing the magnitude of my gratitude for my parents and my girls is nearly impossible.   My dad is my best friend and my mom would give her life for me.  I’m thankful for my 3 daughters and 3 granddaughters.  They keep me smiling and  laughing and full of joy.  

I have great mentors who have poured life into me for which I am very grateful.

Our mission is to educate and motivate the go getters and the go givers. We strive to make a positive difference, not for our glory but because we all need help, humility and grace (especially me).

I am humbled by the great life God has given me.  I know I don't deserve nor do I appreciate it as I should.    

Moving forward,

Jeff Roach

Wednesday, August 21, 2019

The American Dream through an Indian's Heart

Krish Dhanam, Brooke Training Guest Speak extraordinaire

I hope to improve our freight broker training courses, continually.  Years ago I met an amazing man from Southern India named Krish Dhanam.  He embodies the American dream, rags to riches, immigrant to outstanding and proud American citizen.  He inspired me greatly I knew he could be an inspiration to our freight broker students, so I ask him to come speak to our live classes whenever he can. 
Here is a bit of Krish's biography:
Krish was born in Vizag in Andhra Pradesh and finished his formal education with an MBA at the Institute of Management Technology in Ghaziabad. Equipped with that learning he migrated to the US in 1986 with his bride Anila. Winning a sales contest in 1990 earned him a ticket to a seminar conducted by the legendary motivator Zig Ziglar.  This chance encounter would be the catalyst that shaped the next two decades as Krish joined the Ziglar Corporation in 1991 as a telemarketer and eventually became their Vice President of Global Operations. 
Through training, teaching and facilitating seminars all over the world, Krish launched his professional speaking career. Krish has successfully delivered his message of hope, humor and balance in seventy countries on six continents.
As a curriculum designer he has authored programs on staff development, sales, leadership, personal development and communication. His client list is the who’s who of global enterprise and he has received accolades from some of the most distinguished organizations including The United States Army, American Airlines, Etihad Airways, Christian Dior, Marriott Hotels, Cadbury Schweppes, Hitachi Consulting, Ryan, EDS, Texas Instruments, Toshiba, Pepsico, Enterprise Rent a Car and Energizer Batteries, Apollo Hospitals and Cognizant and after today Netzsch.
Today’s he is CEO with Skylife Success, co-founder of Krish Dhanam Training and President of Mala Ministries and serves as a global adjunct with Ravi Zacharias. He is the author of The American Dream from an Indian Heart and From Abstracts to Absolutes and contributing author to the book Top Performance written by Zig Ziglar. His latest book Hard Headed and Soft Hearted was co-authored with Rick Belluzzo former President of Microsoft.
The Dhanam's make their home in Flower Mound, Texas.

I am very honored that Krish is willing to share some of his wisdom, humor and inspiration at our school. 
Join us at Brooke Training and hear from some of the most talented trainers on earth.
Moving forward,
Jeff Roach

Monday, July 29, 2019

Great in Gratefulness

My mom is my best friend.  At 84, she is full of thankfulness for all she has in life.  She grew up in an orphanage, has lived a simple but full life.  I asked her to make a list of thankfulness.  This is what she typed up on her laptop (she is a high tech granny):

Things I am thankful for:

Thankful for God allowing me another day
Thankful for God's love
Thankful for Christ Jesus who died for me
Thankful for being able to pray
Thankful for God's beautiful earth
   for the birds that sing, trees, flowers, rain and for the sunshine
Thankful for my beloved husband
Thankful for a cool house in the summer and warm in the winter
Thankful for my wonderful children, all my grandchildren, and great grandchildren
Thankful for my church family
Thankful for the food we have
Thankful for my friends
Thankful for my neighbor Joe and his family
Thankful for my eyes able to read and study God's word and see God's beautiful world
Thankful for my ears so I can hear the bird's singing
Thankful for our car (which our son gave us)
Thankful for my bed to sleep in
Thankful for all my aches and pains (I know others are a lot worse off)
Thankful for the night's rest
Thankful for our country, may we always live in freedom

What are you thankful for?

Moving forward,

Jeff Roach

Thursday, July 25, 2019

The American Dream

Recent Brooke Training Graduating Class
Krish Dhanam was our honored guest speaker at a recent Freight Broker Training course.  Krish is a transplant from India.  He came to America with nothing. He now is a highly successful and popular motivational speaker, trained by Zig Ziglar.  He values his family over work yet he has been a very successful businessman. He's living the American dream. He is very thankful for the opportunity he found to put in the work and find success.  He tells of his challenging move to America and finding his way to success in, An American Dream with an Indian Heart. 

I am thankful that I met Krish years ago and we became friends. We at Brooke are honored when he comes and shares with our class. We have many transplants from other countries in America.  I find their stories amazing and inspirational.  They leave the known for the unknown in their journey to this land, unsure of their future yet they take that bold step. We live in a great county, not perfect, but great.  A great key to finding success and enjoying life, is thankfulness for what you have and for your capacity to improve.

At our school we teach a proven process for success as a freight broker, but the lessons our instructors impart have relevance in all of life.  Come join us for life lessons and learn the hows of freight brokering in the process.

Moving forward,

Jeff Roach

Thursday, July 18, 2019

Be Your Own Boss

Have you ever thought about being your own boss? As your own boss you can work hard and be a great success but it is all up to you.  As your own boss you can set yourself up for success by planning, training and finding mentors.

A freight broker and freight broker agent are their own boss.  Similar to a real estate agent, they can work as an independent or under a larger agency. I strongly recommend starting as a freight broker agent.  As an agent you are your own boss with a great support system in the brokerage you work through.   Most people choose to start in the freight brokering business as an agent working under the umbrella of a brokerage firm that is bonded and has brokerage authority.  A freight broker agent has less upfront costs that an independent freight broker.  As an agent you do not need a license or a bond.

What are the costs and additional requirements to be a broker or an agent?

I highly recommend training as the first requirement, your first expenditure.  Professionals who take advantage of training, start their career way ahead of those who try to figure it out on their own.  Brooke Transportation Training Solutions would love the opportunity to train you as a freight broker.

Complete training before you spend money on these other things because in training you will figure out your specific needs.


Besides training, a freight broker agent will need to set up a home office with a computer with two screens, a 4 in 1 printer/scanner/fax/copier machine, a desk, chair, file cabinet and office supplies.


A freight broker spends a lot of time on the phone.  So a great phone with a headset, unlimited long distance and high speed internet is essential.  I do a lot of business in my truck equipped with bluetooth handsfree phone service.


The software available to help in the workings of a freight broker is continually improving.  Subscriptions to software can cost $30 to $150 per month depending on how many services you choose to utilize.  Transportation Managment Software (TMS) and Loadboard software are essentials.


Some brokers (but not the majority) charge fees to the agent as a part of their internal business model for such things as marketing, advertising, training and usage of their systems.


If you are going to be a broker you will need to choose a name for your logistics company then set up the legal structure of the company (such as a SCorp, LLC, or other) Your accountant or attorney can advise you on the best choice for your situation.  Fees are set by the professional you select.


File for your brokerage authority with the Federal Motor Carrier Safety (FMCS).  The
Administration filing fee is $300. OP-1 form.  Once you've obtained your registration you'll file a biennial update form MC-150 (no cost).


One time fee usually $45 to $60.  Submit Form BOC-3 to the FMCS


Register your business through the Unified Carrier Registration system.  Current fee is $76 for brokers.


Brokers are required to obtain a surety bond or trust fund in the amount of $75,000. Ranges for the broker bond are generally $750 to $9000 depending on your credit situation.The bond is issued by an insurance company that offers freight broker bonds.  The trust fund is generally around $1500 per year and also requires collateral with a bank.


Check with your state for particular requirements to operate a business in that state.

Does being your own boss in the exciting world of transportation peak your interest??

Give me a call.

Moving forward,

Jeff Roach