Friday, December 9, 2016


As discussed in a previous blog post, the four main personalities are power, popular, peace and perfect.  The introverts of the personalities are the peace and perfect.   They process inwardly; they don't always let you know what they are thinking.  They may be quiet for a long time about an issue before they speak out.  They are very different in their approach to life as compared to the power and popular outgoing types.

The peace personality is the best friend of all the personalities.  They are motivated by peace and control with their procrastination.  They are adaptable.  They don't like to make waves so they will avoid personal conflicts.  Yet they are good at helping others work through their differences because they just want the conflict solved so everyone can relax.  They are easy going, sometimes thought to be lazy.  They aren't demanding. They aren't super motivated.  They are great at finding short cuts.  They are excellent listeners and empathizers.  The peace personality can be pushed to a point.  They do have a steel rod that after they've been pushed and pushed they won't take it anymore.  

The perfect personality is your consumer reports personality.  They are great, in-depth researchers.  They are excellent decision makers; it just takes them along time to make a decision because they will need to research it thoroughly.  They can get bogged down in the paralysis of analysis.  They are motivated by order and they control with their rightness.  If you disagree with their conclusion they will tell you why you are wrong because they have done the research.  The perfect personality leans towards depression perhaps more than any other personality because they have such high standards.  They can’t reach their standards and other people could care less about their standards.  They are idealistic.

To work with a peace or perfect personality you need to have patience.  They need time to get motivated or do the research before making a decision.  Take a more laid back approach in doing business with the peace person.  Give the perfect plenty of data to research.

The best way to make customers for life is to get to know them.  Work within their style as much as possible so they are comfortable doing business with you.  It can be challenging but the more you understand the better you will be received.

Moving forward,

Jeff Roach

Thursday, December 8, 2016

Get Ready to Earn

I am very excited about the near term future of our industry.  There is a buzz throughout transportation professionals that all will be getting better and better this next year.  Trucking and brokerage companies are going to do exceptionally well in the next few years.

Transportation companies are reaching an all time high in the stock market signaling happy days ahead. 

As this year ends and you reflect on the new year ahead, think about how you will make your next year better than this year.

What do you want to accomplish?

What do you want to learn?

What do you want to earn?

Recent news reported Carrier Air Conditioners are keeping their production in America.  Toyota also announced they will be building cars here.  This news brings new jobs and new products that will be transported to market.  That means it will be a great time to be a prepared freight broker.

Come join us in one of our upcoming classes and learn to be a freight broker where the sky is the limit.  Not sure?  Give me a call, I can answer any questions you have.  Having been in this industry for several decades I have a good sense of who will find success as a freight broker so let's talk.

Moving forward,

Jeff Roach

Wednesday, December 7, 2016


There are four main personality styles:  Power, Popular, Peaceful and Perfect.  Of the four personalities types, half are extroverts.  The two personalities that process out loud and can sometimes be rather loud are the "Popular" and the Power".  I am a blend of those two personalities.  I can be like a bull in a china shop. 

The "popular" is motivated by fun and controls with their charm.  They are very charming and will talk others into doing what they want so they don't miss out on all the fun...and who would want to miss the fun?  They are the life of the party, love to have a laugh and will stick with a project so long as it is fun.  When the fun wears of,f the popular personality is ready to quit.  They are very talkative, charming and likable.  But they can wear you out with their words and get bored with details.  The popular person needs affirmation that they are doing well.  They make great salespeople because every body loves a comedian but they are challenged with getting all the blanks in the sales contract filled in.

The "power" personality is large and in charge.  They walk in room take control and keep control.  They are born leaders.  They don't even ask for the position, they just have a commanding presence that everyone understands.  The power person is motivated by control and they controls with intimidation or a threat of anger.  They might not ever get angry, you just feel like if you don't go along with what they want, they won't be happy with you.  They are happy to take agreeable people with them in their pursuits but if people get in their way they don't mind running over the people.  Pleasing people is not their motivation, keeping the control is what they need.   The power personality is very forward charging.  They power through to the end, staying ahead of the crowd.  Two power people can but heads often trying to gain control. 

The popular needs some fun in their day and will turn mundane tasks into a game.  If you have a fun motivated client don't make your conversations all serious but add a joke in now and then.  Be interested in them.

The power needs control in order to feel they are at peace.  They are very confidant so undermining their authority is dangerous.  When working with a power motivated person let them drive the conversation as much as possible.  Give them control and watch them go.  Ask how they think this business deal should play out. 

By understanding personalities we gain a greater insight into what motivates our clients.  We can better address their needs based on how they function.

Moving forward,

Jeff Roach

Friday, December 2, 2016

Big On Personality

We are each born with a God given personality.  All personalities have good qualities as well as challenging attributes.  Often we wish we were born with a little less of what we have and a little more or what someone has.  But letting those comparisons roll around in your head too much and you live your life wishing you were someone else.  That is just not productive.  Appreciate and understand who you are, how you were made and what motivates you best.  Recognize those things in your spouse and children if you have them and you will better able to understand and communicate with them.

In the next few blogs I will discuss the four main personality styles, their blends and what motivates each type.  I will also discuss how each controls a situation.

The best team is a blend of all personalities.  Each personality views situations with different lenses.  So when your team has all the personalities you will get a broader perspective and make decisions based on a greater variety of input.

The four main personalities are named differently in various assessments but I like to use "P" words because those are just easier for me to understand.

The four personalities are Popular, Power, Perfect and Peace. 

Your clients will of course fit into these personality categories.  By understanding the personality you will be able to communicate more effectively to them. 

I do not like stereotyping.  That is not what I intend to do in describing personality styles.  The characteristics are generalities.  We are all unique but most of us  roughly function within a blend of two main personality styles.

I will discuss these blends in next weeks blogs.

Enjoy your weekend.

Moving forward,

Jeff Roach

Wednesday, November 30, 2016


It is the time of the year to reflect on all that we are thankful for.  I am thankful to live in a country with so much freedom.  I am thankful for the pilgrims who braved the seas to come to this new world.  I am thankful for the Indians who welcomed the pilgrims.

Our country is an amazing place with so much opportunity.  This year we have had the opportunity to meet so many students who came to our class to better themselves by learning new skills.

I am so thankful for every student that chooses to spend time and money at our school.  I am humbled by our teachers who give of their time to invest in others.

I am so thankful for my family and their patience with me.  I have an amazing wife, three beautiful daughters, each with a nice young man, three granddaughters and three granddogs.  Now life could not be any sweeter than that.

I am thankful that I get to go fishing every now and then.  I am thankful to live in a home with a beautiful view of the lake.  I look out onto that lake as I work and am amazed by God's creation.

Every day brings challenges that can be frustrating or motivating.  I choose to be thankful for the rough patches along the way because they build up my perseverance.

Take some time to reflect on the blessings in your life.  Focus on the good and try to let go of the bad.

Moving forward,

Jeff Roach

Wednesday, November 9, 2016

"Prepared for the World"

We had another incredible group of students this October in Jacksonville, Florida.  As always, our expert instructor, Susie Moore, went above and beyond to prepare these students to enter the transportation “world” and start their career as successful freight brokers and agents. Here’s what they said:

“Learned lots. Well prepared for the world. Best teacher ever - Susie Moore.” 
Brittany Doss

“Very informative course. Well worth the investment.”
Yurri R.

With all the chaos that’s happening in our world, it’s uplifting to have the opportunity to help individuals grow in their careers, and their personal lives, as they embark on the journey to success. If you’re thinking about a change, here’s my advice: Don’t wait for an opportunity. Create it. 

Considering starting a career as a freight broker or freight broker agent? Join us at one of our upcoming live classes or take our course online anytime.  Have any questions about what it is really like to be a freight broker or freight broker agent? Give me a call today (214) 206-1169

Moving forward,

Jeff Roach, president 

Freight Brokers Work Ethic

Freight Brokering is a fast-paced business.  When you locate a load that needs to be moved then you gotta get a move on, to find the right truck for the transport.  You also need to try to find a load going the other way so the trucker (and you) can make money both ways. 

One of the most important characteristics of a freight broker is a strong work ethic.  If you like to get by doing the least amount of work as possible, then you won't make it as a freight broker.  A freight broker needs to work hard and then work harder.  I love the industry because I'm a hard worker.  I have found quite a lot of success because the business fit my work ethic and my ADD personality. 

I've never quite understood someone who didn't want to work or volunteer for most of the hours of their day.  I love fishing but I need to "earn" the time off to go fishing by working hard first. 

I've read many stories of guys who worked hard their whole career then retired with nothing to do.  Then they died.  We need purpose in our lives...A reason for getting out of bed in the morning...a sense of accomplishment. 

Hard work will give you the ability to write your own ticket.  When you are blessed with the ability to make good money then you can easily be generous in giving away to causes you support, friends in need and Kingdom work.

Moving forward,

Jeff Roach