Thursday, September 22, 2016

The Best Experience

We had another great group of freight broker/agent students.  Our graduates thought the class was the best experience, had very knowledgeable instructors, and was very informative.  Read through their entire testimonials:

I had the best experience with Brooke Training ever.  The instructors are knowledgeable and practical. These were the best 5 days of my career history; I would recommend
everyone to Brooke.                       - Sam M

I loved the class. I learned alot and really got a full understanding of the materials. (The) instructors were very knowledgeable and took time to answer every question.
                                                        - Joshua W.

Brooke Training was very educational for me, providing the most informative measures of teaching for learning.  The staff was well educated within the field of brokering and eager to pass on the knowledge to us as students.
                                                       - Gwenlyn C.

Very informative. Instructors were great, and enjoyed the entire experience. Thanks!          - Rogel R.

This class was very informational....Looking forward toward future business.                           - Gus G.
Are you interested in a career where the sky is the limit?  Join us at one of our upcoming live classes or take our course online anytime.  Have any questions about what it is really like to be a freight broker or freight broker agent?  Give me a call 214-206-1169
Moving forward,

 Jeff Roach, president

Monday, September 12, 2016

Dream BIG

"Let your dreams be bigger than your fears, your actions louder than your words, and your faith stronger than your feelings." – Unknown

Are you conjuring up some big dreams?  Have you ever dreamed of having a career that is fast paced, fulfilling and has great earning potential?  You may say, well who hasn’t?  We all hope to find a career or build up a career that gives us satisfaction and does more that just pays the bills.  I started working in the transportation industry after I completed my college degree.  I have worked in just about every sector of the industry for many different transportation companies.  I found my life work in the industry as a freight broker.  I enjoy bantering with truckers as much as I enjoy fishing with shippers so being a freight broker came very naturally to me.  I developed relationships with professionals on both sides of the aisle. 

After decades as a freight broker I had a new dream.  I had a dream to build a freight broker training school to teach others the process that helped me succeed.  I wanted to teach brokers to work with integrity and determination.  I know that those two elements will get a broker far in this industry.   I have had to clean up the mess left behind by shady broker deals.  That motivated me to teach new brokers to be successful and honest. 

After teaching our live training class for a while I had another dream.  I wanted to expand that training by developing an online course.  Now anyone can take the course in their pajamas with a laptop.  

All along the way I’ve had various dreams with my wife, with my daughters and with my clients.  I have found much fulfillment in my life by following by dreams and letting some dreams go.  But without a dream I wouldn’t move forward.

Freight Brokering is not a get rich quick proposition.  It is a true career that has practically unlimited potential for earning.  Landing the first client can be tough but once you get the first load successfully delivered, the road gets easier.  Successful brokers build a book of business and faithfully service those clients.  A well-served client becomes a repeat client and helps establish the credibility and reliability of the broker.  Why not make that your dream?

Call me and tell me about your dream.

Moving forward,

Jeff Roach

Thursday, September 8, 2016

Cash Calls

Wouldn’t it be great if we got paid for every prospect call made.  So you make a call to a potential client, they say they don’t need your services but at the end of the call your phone spits out a $10.00 bill.  That would certainly motivate me to stay on the phone making calls.  Well of course, you don’t actually get cash for all the calls you make, but every call is one step closer to finding a new customer, a source of potential income.

I recommend making 50 calls a day the goal for all new brokers.  You will be successful as a freight broker if you make 50 calls a day…to good prospects…with the right attitude. 

Before you make a call prepare your mind.  I believe if I am engaging and interested in the person on the other end of the line, my phone call is a success, a cash call.  What kind of phone calls do you like to get and what kind you dread?  Make your call a good one.  Are you pleasant?  Are you funny?  Are you encouraging?  Are you a problem solver?  Do you put the other persons needs in front of your own?

Look at each phone call as a chance to get to know someone’s story, or at least a piece of the story.  Be considerate of their time while learning a bit about their needs.  Tell them how you think you could be of value to them when they have a load they need covered.  Tell them of your success stories in humility.   Keep notes on your call so when you call them again you remember what you learned and address that need. 

I think our world is short of good listeners.  Everyone is just waiting for their turn to talk.  Be a good, attentive listener.  Have good genuine questions ready to keep your prospect talking.  Try different approaches to keep your phone calling fresh.  And notice which approaches get good results and which ones fall flat. 

Moving forward,

Jeff Roach

Tuesday, August 23, 2016

Is It a Job or a Career?

Everybody needs money in order to eat and sleep and go to the movies.  So in order to earn the needed cash you can either go snag a job or step into a career building opportunity.  Becoming a freight broker or freight broker agent is a career move, not just a dead end job.  There is a job to be done as a freight broker, but each job a broker completes with excellence builds a career.  Each load a broker successfully manages puts another trust notch in their belt. 

This is not a get rich quick business.  It's a trust business.   Trust can only be built over time.  Yet trust can be broken in an instant.  To build trust you must act with integrity, tell the truth, do what you say you will do and own up to your mistakes. 

Only when shippers and carriers trust you will a new broker make it.  It's a long hornet but well worth it.     

A short  cut to finding success as a freight broker or freight broker agent is training. 
Valuable training is a short cut because you hit the ground running as a freight broker or freight broker agent.   The instructors at Brooke Training have all been in and around the transportation industry for decades.  There is no better way to get a leg up than spend time with those who have already found success in the industry.  It still takes time to build up the trust but with training you will be more equipped to start the process.

If you are interested in a career with amazing potential, give us a call.  I will answer your questions and together we can figure out if you are ready for this exciting, fast-paced career.  We have live and online classes ready to teach you how to build trust and thus build your customer base. 

Moving forward,

Jeff Roach

Wednesday, August 17, 2016

The Ins and Outs of Freight Broker Surety Bonds

As a freight broker, you have enough on your mind without worrying about the particulars of your licensing requirements. The $75,000 surety bond required by the Federal Motor Carrier Safety Administration (FMCSA) is just one aspect of the licensing process, but can raise many questions. This quick guide to freight broker bonds will help you navigate the bonding process and answer those questions. 

The Freight Broker Surety Bond

First, you should know the purpose of the surety bond. Bonds are a form of financial security that guarantee performance and compliance. If a broker violates the terms of their surety bond and a claim is filed and proven, the surety company pays the claim up to the bond’s full amount. The bondholder must reimburse the surety company for any claims paid.

You should be familiar with the terms of the bond you’re purchasing to ensure you are in compliance with it at all times. It’s easy to avoid claims if you know exactly what laws you need to follow as a freight broker.

Know Your Financial History

Brokers don’t pay the full $75,000 bond amount—bond premiums are determined via underwriting, which is a thorough examination of the applicant’s financial history. Applicants typically pay anywhere from 1-10% of the bond amount.

You should be aware of your financial history and your credit score—stronger financial credentials means a lower bond premium. However, many surety companies offer financing options for applicants with imperfect credit. Regardless of your credit, you should be ready to provide financial information to the surety company you contact.

Find a Surety Company

Your next step is to find a surety company to work with. Your best bet is to go through a national agency that works with several insurance companies—they can compare rates and make sure you get the lowest bond premium possible.

Purchase Your Bond

You’ve found a surety company that you trust and got a competitive premium quote—the only thing left to do is make a purchase! After purchasing the bond, you’ll continue with the broker registration process. Once you’ve registered, you’re in business!

Contact the FMCSA if you have questions about the registration process and to make sure your freight brokerage is in compliance with federal law. Contact a reputable surety bond agency to purchase your bond. 

(this is a guest post, thank you Melanie)

Melanie Baravik is part of the educational outreach team at, helping educate consumers about the particulars of surety bonds. 

Any questions on bonds or on becoming the best freight broker ever, give me a call:  214-206-1169

Moving forward,

Jeff Roach

Monday, August 15, 2016

Difficult People

We all have to deal with difficult people from time to time.  We may be the difficult person from time to time.  So before you start pointing fingers, take some time for self reflection.  Notice how people are reacting to you.  If they are taken aback by your comments, perhaps you are being difficult.  If people don't trust you, perhaps you are difficult.  Difficult people are untrustworthy.  You can't be sure that they will live up to their word.  Do you manipulate?  Difficult people may be manipulative.  When you are interacting with them do they question whether you are being straight forward or trying to pull a fast one. 

Difficult people may be difficult because of something outside of their control.  Perhaps they have a difficult boss, spouse or wayward child.  Perhaps they are battling a health issue.  They could be in chronic pain physically or mentally or both.  Perhaps they just found out someone they love is hurting in some way. 

Remember we all will be difficult to deal with at times.  Your job is to try to figure out if and when you are being difficult.  As you recognize what triggers you to be difficult, try to change those triggers.  If you can't change the triggers, figure out a better way to react to the triggers so they no longer have control of you.  Have empathy for others.  When you put yourself in their place perhaps you can overlook some of their difficult ways. 

Some people are difficult because they are in the wrong career.  If you'd like a change of careers come join us at our next freight broker training course either live or online.  You will learn how to be a freight broker and get some inspiration for life.

Any questions?  Call me 214-206-1169

Moving forward,

Jeff Roach

Tuesday, August 9, 2016

What is a Freight Broker?

A freight broker is the laison between one who has something that needs to be shipped and the carrier who will move the load.  The three parties: the freight broker, the shipper and the carrier will work closely to accomplish the task of getting a load from one location to another.  The freight broker builds a relationship with both shippers and carriers.  Many freight brokers specialize in specific types of loads that require specific modes of transportation.  For instance a freight broker who specializes in moving vehicles will also specialize in carriers with car transporters.  A freight broker who moves groceries will also get to know carriers who own refrigerated trucks (reefers).   A new freight broker will benefit immensely from freight broker training because transportation is a complicated business with regulations and unique technologies. 

I have been in the transportation career for close to 30 years and have spent most of that time as a freight broker.  The industry can be challenging and fast paced but very rewarding.  I enjoy negotiating the deals and following through on the cargo transportation.

I spend my days talking with aspiring freight brokers.  Some know a lot about the industry, others know nothing.  But everyone learns much in the process.  If you'd like to be in a career where the sky is the limit and be your own boss come join us in one of our freight broker training courses. 

Have any questions?  Give me a call.

Moving forward,

Jeff Roach