Friday, July 27, 2018

Hot Time to be A Freight Broker

Americans are experiencing some of the best of times in our economic history.    When the economy is hopping freight brokers stay very busy helping to transport goods across the nation.  Now is a great time to train to be a freight broker or freight broker agent.

A freight broker negotiates between a manufacturer of goods and the shippers who transport those goods. A broker often specializes in a certain niche of the business.  For instance a broker may decide to transport vehicles.  As such they get to know all the shippers who have trucks capable of transporting whatever kind of vehicle that needs transporting.

A freight broker who likes food could choose to specialize in the niche of produce transportation.  That broker would need to find truckers who had are quick...produce has to get to market on a timely basis or it will no longer be marketable, except maybe as pig food.

There are an abundance of niche areas for a freight broker to choose.  A niche gives the broker a focused area to understand and grow.

Have you ever thought about launching out into a new career.  Freight brokering is a field that rewards those who work hard.  Have questions?  Give me a call, I love talking to people interested in this fast paced and exciting field.

Moving forward,

Jeff Roach

Saturday, July 7, 2018

Congrats, Summer 2018 Grads!

What an honor it has been training so many extraordinary self-driven individuals this summer. Our expert instructors, Brad Lingo, Drake Sliver, Tish Cozine, and Susie Moore, have equipped them with all the knowledge and skills they need to achieve their goals in the exciting world of freight brokering! Our team at Brooke wishes you the best in your journey of success. Congrats, grads! See what our students said about their training experience below. 

“Course is extremely informative. The instructor was patient, detailed in regards to material and answered questions with clarity. I highly recommend this course to all individuals aspiring to be brokers.” - Jessica Ramos 

“Although I came to this class for another purpose, I have learned so much from such a good business. My eyes have been opened to a whole other world that I can profit from. This class has supplied me with the knowledge that I am able to utilize as soon as I walk out of this room. Brad has encouraged me to go out and find my place in this business with his experiences and tricks. I am excited and hungry to succeed.” - Ximena Rochin 

“I had a great experience and was well educated about the industry. I’ve learned a lot from the material and the instructor’s personal experiences. I will definitely recommend this course to other people. In my opinion, I have learned what I need to accomplish my goal of becoming my own boss and bettering my families life. I can’t wait to get out there and put everything to practice. Thank you for helping me achieve my goals!” - Lucia Duchimaza 

“This class was the greatest decision I could have made in my quest to know the freight brokers side. I’m a carrier myself and with this class, I learned so much that I didn’t know. I would extremely recommend this class to others.” - Raul Rivas 

“The class is 100% worth it to learn about getting a license to open your own business. Brad is the right person to teach the class. He knows everything in the field and has the patience to teach it. - Otto Perlera 

“Awesome Teacher! Brad was very outgoing, full of information and very helpful. The book is very informative and will help me moving forward. Brad Lingo also offered his help in the future if need be.” - Sarbjeet Gill

“This class was very informative and helpful. Brad, the instructor was very patient, understanding and knowledgeable. This course was definitely worth the investment. I am now ready to hit the pavement running. Thanks, Brooke!” - Julio Arroyo

“Throughout the five days taking Brooke Transportation Training course, I have acknowledged what it takes to become a freight broker. As far as knowing what and where to apply for our licenses like Brad said, “consistency is the key and customers are friends!” I would definitely recommend this course.” - Ngan Kim Le 

“During the five-day course of Brooke Training, I’ve learned how to acquire my freight broker licenses. Brad was very informative when providing all the information.” - Xuven Nguyen
“This course was very informative. The instructors displayed their experiences in a professional and caring manner. I plan on making this opportunity a lifetime commitment through the school and all other networking possibilities.”- Quran B. Mujahid-Jones 

“I searched for a broker training course online that offered in-depth knowledge about the industry in a convenient way and I settled for Brooke Transportation Training Solutions. I was amazed by the training and industry information I received through the program. I am ready to start my own business and make it happen. It was worth my time and money and I would definitely recommend the class to any entrepreneur that is looking to gain knowledge and start his/her own business.” - Isaac   

“This training exceeded my expectations. I found the course to be extremely informative. The instructors were clear, knowledgeable and approachable. The training manual was detailed and a great source to refer to as I move forward with building my agency. Overall, I thought this course was amazing.” - Caprice B.

“Brooke Training has been a very useful tool that I can now implement in my future. Taking on this course was a very good idea. It has provided me with some of the necessary knowledge to take the next step in succeeding in this industry. I would definitely recommend this course to anyone who wants to take on the freight brokering industry.” - Edward D.

“Drake and Tish were great during our week of instruction. They were very hands-on with the entire learning process. They furthered our education on not only freight brokering but the tricks and trades of the trucking industry. I personally appreciated the openness to tell us their trails as well as their triumphs. I highly recommend this course!” - PL

“The Brooke Transportation Training class was very informational and enjoyable. I have learned a lot from the course. The instructors were very insightful while giving prudent information. I learned a lot from the interactions with shippers and carriers. The orientation with the programs and programmers helped ease the fear of working with them. The programs are user-friendly and helpful in making the job easy to get into. The support that is offered is awesome.” - Adrian Rogers 

If you are interested in pursuing a career as a freight broker or agent, we'd be honored to be apart of your journey. Please feel free to reach out to us anytime to discuss your future. Don’t forget to ask us about our limited time 2-for-1 promotion. 214-206-1169

Moving forward,

Jeff Roach
Cell: 817-897-0681
Office: 214-206-1169


Friday, July 6, 2018

Freight Broker Freedom

As we celebrate the birth of our nation, take time to reflect on all the freedoms you have because of the sacrifices of the generations before us.  We are a young nation compared to others yet we are blessed with a great economy, great friends, family and food.  It is easy to focus on what we want instead of what we already have.  An attitude of gratitude is contagious.  Be thankful and others around you will start to count their blessings as well.

One of the freedoms in our society is the freedom to be your own boss.  A freight broker is their own boss whether you work as an agent of another freight broker or you start your own brokerage. I have done both.  I have enjoyed incredible success and now I am privileged to teach others how to enjoy this fast paced, rewarding career.

There are processes I teach that help a new broker find success.  I can't guarantee success because success is dependent on the effort of the individual.  Like the fireworks pictured, we are all unique and the light we shine sparks in its own creative way.  Find your spark and work the process and you too can find success.

Moving forward,

Jeff Roach

Friday, June 29, 2018

Quality Counts

You have to offer quality service to be successful.  Let me repeat that, you HAVE to offer quality service to be successful.  Many will get by for a little while with deceptive ways but in the end those backed by integrity will get ahead.  The tortoise did beat the hare, in the end. 

Be the tortoise.  Take your time to set up your business with quality.  Take time to find a niche that fits with you.  Take time to pair up with a seasoned broker who will guide you along the tricky trails.  Take time to get to know the ends and outs of your client's business as much as possible.  Anticipate when they will need extra help and be prepared.  Get to know carriers who are trustworthy and fair.  Sometimes you will have to ask your carrier to go out of the way to complete a delivery.  You will need to have a good relationship with that carrier to ask them to go the extra mile.  And after a carrier helps you out be sure and return the favor as soon as is possible.

The more you understand both sides of the transaction the better you will be able to do business with them. 

Treat every load with care.  Care about the shippers time table.  Care about the truckers long haul.  Sometimes a load that seems inconsequential could turn into a long term shipper.  One load may turn into 100 loads.

Moving forward,

Jeff Raoch

Friday, June 15, 2018

Guerirlla Marketing

Guerrilla Marketing is a very popular business book, written by Jay Conrad Levinson back in the 1980s.  His ideas are still very powerful today.  We have at our fingertips so many great ways to market ourselves inexpensively.  The idea of Guerrilla Marketing is to get maximum exposure with minimum cost.  A way to do that is to spend your time and money with those most likely to do business with you.  Take every opportunity to get your name out.  Know how to explain what you do clearly and quickly.  Be more interested in what your potential customer needs rather than what you need.  As a freight broker we can profit from approaching our business as a guerrilla marketer.

A Guerrilla is big, clever and agile.  He can maneuver in the trees with ease.  He can be gentle and he can be ferocious.  As a guerrilla marketer you have to discern the most appropriate approach with both your carriers and your customers.  Figuring that out often takes time. That is why freight brokering is not a get rich quick profession but is a great long term career.  As you discern the customers with the most potential you can then invest the time in learning their business, their needs and their personality.  Each element is essential to perfecting the way to do business with any individual.

I have made many friends along the way in building my freight brokerage business and then my freight broker school.  I have made friends because in the process of getting to know their business I got to know them.  I enjoy doing business with others who have some of my same interests.  If you like to fish then I can take you fishing and we can discuss how we might work together.

I tell you what, discussing business on a fishing boat is a lot more enjoyable than around a conference table in my world.

Find out what works for you, find out what works with your customers and you will not only be successful, you will enjoy going to work.

Now enjoy a day in the business jungle as a guerrilla marketer.

Moving forward,

Jeff Raoch

Friday, May 25, 2018

A Poppy for a Hero

Today, the Friday before Memorial Day be on the look out for Red Poppies.  The Red Poppy is a nationally recognized symbol of sacrifice worn by Americans since World War I to honor those who served and died for our country in all wars. It reminds Americans of the sacrifices made by our veterans while protecting our freedoms. Wear a poppy to honor those who have worn our nation's uniform. Veteran's groups make red crepe paper poppies a part of their therapeutic program and sell those poppies to raise money and awareness for veterans.  Red poppies are placed on the graves of fallen heroes.

Monday is Memorial Day.  Memorial Day was first observed to honor those who were killed in the Civil War when brother fought brother in that devastating war within our borders.  Today Memorial Day is a remembrance of our service men and women killed in the line of duty anytime.  As you enjoy some extra time with family don't forget why you have this extra time.  Others who gave their life to secure our freedoms do not have time to enjoy with their family, just memories.

We are honored to work with alot of Disabled Vets retraining them for a new career in freight brokering.  We can all learn so much from a service man or woman.  They truly understand sacrifice and giving of them selves.

This holiday thank them for their service, say a prayer for families who have lost one in service and serve your family in a special way.

Enjoy your holiday.

Moving forward,

Jeff Roach
Cell: 817-897-0681
Office: 214-206-1169

Thursday, May 17, 2018

Three Types of People Who Succeed in Our Course

Here at Brooke Training, we strive to motivate the go-getters and the go-givers. Our course is designed to help you take control of your future by starting a career as a freight broker or a freight broker agent, whether you have a background in logistics or are brand new to the industry.

There are three main types of individuals that succeed in our course. First, we have individuals with some industry experience who want to open and operate their own brokerages. Second, we have individuals with little to no previous experience who want to work as agents under an existing broker. And third, we have owner-operators who want to learn the business side of the industry, grow their trucking companies, and increase their profits.

Today, we’d like to share stories from some of our students in each of these three categories.

First, we have Ken Elrich. Ken is an example of one of the three types of people that come through our class - a highly motivated individual with experience in the industry, who has the resources and determination to open and operate an independent freight brokerage.

Ken landed in the trucking industry, working as a professional driver. About 17 years later, he started experiencing back problems and realized he needed to find a new line of work. After doing his research, Ken was able to use his Chapter 31 benefits to attend our training.

After graduating, Ken went on to open and operate his own successful brokerage, Black Ops Logistics. He now recruits our Veteran and non-veteran graduates to work for him as freight broker agents. Up to this day, he has on-boarded over 20 agents.

When my brokerage became legal on July 5th, 2017, I told Drake I was willing to take any and all Veterans from his classes. I wanted to offer my fellow vets an opportunity to work for themselves and without the pressures of a normal job. Now, I speak during training classes with Brooke’s instructors, Drake, Tish, and Susie. I get to help people where most in this industry would rather not. Jeff and Jan have made that possible for me. I am grateful for not only the education and great people who have instructed me, but also for the deep heartfelt warmth from everyone at Brooke, and the friendship.” - Ken Elrich

Next, we have Brandi Patterson. Brandi is an example of the second type of people who do well in our course - individuals with little to no previous experience in the industry, who go on to work as successful agents under an existing broker.

Before starting her career as a freight broker agent, Brandi was working as an interior designer. She knew she wanted to start a career in the transportation industry, but she didn’t know where to start. After taking our basic, advanced, and online course, she utilized the tools and skills that she learned in our training and got to work as a freight broker agent under an existing brokerage.

The success that Brandi has achieved is truly incredible. She found her niche and has created an empire working as an Auto Transportation Professional. Among all of our students who have gone on to work as agents, she’s among the top achievers because she gives 110% and has incredible energy, brilliance, and a “take no prisoners” attitude.

“I have always said, “Winners never lose and losers never win.” If you go into any industry with zero expectations, then what do you have to lose? Nothing. Go for it and you will be surprised at the opportunities that may open up to you.” - Brandi Patterson

Lastly, we have Scott Pitts. Scott is an example of an owner-operator who was striving to learn more about the business side of the trucking industry, grow his family’s trucking company, and increase their profits.

Scott attended our class earlier this year with his wife and daughter. Scott is an owner-operator who owns a trucking company with his family. He wanted to expand their knowledge in order to grow their business and increase their profits. After taking our course, Scott has been able to diversify his business, create additional income streams, and increase his gross income by 20%.

We have so much respect for our drivers and understand the significance of what they do for our industry, so we are very honored to be apart of Scott and his family’s journey to grow their business.

“As an owner/operator, I enrolled in the class to learn more about the brokering side of the trucking industry. From day one, the class is upbeat, engaging and very informative. All of the instructors truly care about you and want you to be successful. By the end of the week, you’ve gained many friendships and a network of people to help you along the way. If you are self-motivated and have an interest in the trucking industry, Brooke Transportation Training is the place to start your career.” - Scott Pitts

We hope you enjoyed learning a little bit more about the three types of individuals who succeed in our course. If you fall into one of these categories and are looking to either open your own brokerage, start a career as a freight broker agent, or grow your trucking company, we’d love to help you in any way we can. Give us a call today! 214-206-1169

Moving forward,

Jeff Roach
Cell: 817-897-0681
Office: 214-206-1169