Wednesday, July 20, 2011

Your Welcome

I recently got a call from a couple from Simpsonville, South Carolina. I took some time to discuss with them freight brokering. They sent me back a very kind “thank you” email. To them I say “you are very welcome.”

One of the things I enjoy most about having a training school is the incredible people I have met along the way. Since we’ve had our “2 for 1” special we have had the priviledge of meeting and training many husband and wife teams. This is a great business to do as a family. My wife and I have worked together for decades now.

I truly am in the training business to encourage others in this business. I want to be sure my students get exactly what we promised. Business is picking up. Capacity is getting better. Education and in your face honesty is what our students get. If they are willing to put in the work, now really is a great time to get into the business.

Everything has changed so much that Education and Process and hard work will give anyone a competitive edge in this business. Used to be you could learn to be a freight broker by trial and error. I think that time has gone. You need an education to get up to speed quickly, to learn the technology and understand the best way to land accounts. My freight agent business has never been better.

Come to class and we will show you how to own your own business. for the price of a computer, a phone and training.

Read through our real people testimonials. Come to our NC class
August 8th. Check out Ron and Susie's Bio on my web site. Nobody in this Industry has more experience.

Or Call me and come to Dallas. Do your research before you call. But please call....

Moving forward,

Jeff Roach

Wednesday, July 13, 2011

Freight Broker Start Up

I recently got an email from a great sounding guy interested in finding out about freight brokering. Here’s his email and my reply.

Good Morning Jeff,

I am seriously contemplating the start up of a freight brokerage out of Buckeye, Arizona. I have been in the transportation industry for the past 12 years as a driver, dispatcher, and General Manager. I feel I have a good grasp of the industry, I have a great deal of experience with QuickBooks software and I understand the equipment required to move various types of freight.

I was hoping you might give me some insight into how loads are acquired and the potential for revenue flow. Is it possible to start as a broker and realize decent income within 90 days? I know when I had my own end dump trailer, I worked for someone who dispatched jobs for me and took 7.5% of my gross. Is 7.5% a realistic brokerage fee? How many loads would a 1-man brokerage need to dispatch daily to realize a decent income?

I am out of work presently and going to your school is not financially possible. Lastly, is starting out as an agent better, and do you know anyone looking for an agent? I appreciate any help you can provide.
My response:

Good morning -

I understand your financial situation but your chances of making it without school and back up cash are slim. I advise all my students to have 6 months worth of living expenses saved before starting their business. It takes awhile to build the relationships needed to be a trusted broker. Our school teaches you a process that works. In a tough economy it is even more important to know your stuff. This is not a get rich quick business but over time it is a business that has an incredible potential.

Capacity is tight, but I just got an order for 90 loads last week. We will get them all covered. The average broker makes 12%. The average agent makes 6%.

This is the best business to start up if you learn how to do it and if you are prepared. Freight brokers are always needed because goods always need to be moved across the country.

90 days is not enough time to start making enough money to live on. (Read the testimonials on I know several companies looking for trained agents but none who are looking for untrained agents. All our graduates are introduced to those companies who are hiring. Driving a dump truck and transportation experience. will not help you open a brokerage or be an agent if you don't know the process. I have been in the brokerage business for 20 years but could not open a trucking company. They are like night and day.

You will end up either broke or in legal trouble or both without proper training. I am just telling you what I have seen in the decades I’ve been in this business.


Jeff Roach

Thursday, July 7, 2011

New Freight Brokers

Just got a new batch of testimonials from our recent freight broker training courses in North Carolina. Our excellent instructors Susie and Ron Moore are incredible in their presentation and integrity. Our goal is to thoroughly train honest, hard working freight brokers.

The instruction and staff were professional. I appreciated the truthful instruction that I received which left me completely understanding the world of Freight Brokering in depth. Darcell Gordon

I enjoyed the teaching and the teacher I learned a lot and am ready to become a broker or agent. Robert Gordon

This class was very informative and has me very excited about starting a career as a broker. Darrell Pressley

My experience with Brooke Transportation Training has been eye opening. I thought I knew the carrier side of the business. Now I really know the carrier side. I really didn’t know about agent and broker. But now I am very excited about the possibilities. I have a new outlook on the transportation business. Very positive outlook. The training was very thorough. Ron Gilford

Hello! Greetings from Brooklyn, NY! I should say I have never regretted taking the time and effort to drive from NY to NC to take the Broker Training with the most appealing instructor of Susie (Moore)! Also, her father (Ron) was always there to share his knowledge , experience and thought on the whole industry which made the whole time I spent at Brooke’s the most valuable learning. Ravshan Ishnazarou

Susie was an exceptional instructor. She certainly exceeded my standards. I feel I am now prepared to enter the brokerage world. THANKS. Daniel Gonzin

If you or someone you know may be interested in getting into the exciting and necessary freight brokering industry give us a call 214-206-1169. Train live in Texas, North Carolina, California and Indiana or take our online course anytime from anywhere. Enjoy your summer.

Moving forward,

Jeff Roach