Wednesday, August 26, 2015

Succeed with Excellence

Brooke Transportation Training Solutions is dedicated to giving our students the information they need to hit the ground running as a freight broker or freight broker agent.  We have students who have been in the transportation industries for years as well as those with no experience.  The interaction between students is invigorating.
We not only teach the skills but more importantly aim to instill a strong, positive work ethic that will motivate each graduate to succeed with excellence. Every month we have a live one week basic course followed by a second week advanced course in several locations through out the United States.  Freight Brokers in training can choose our online course that anyone can take anywhere from their computer. 
Our lead instructor, Vinny, walked two students through our advanced Freight Broker Training Course this past week.  Here is what the two said about their experience.

Vinny, I liked this class because I learned a lot of information and what you gave us was good to know and a lot of help.  Thank you very much.
Harvey Torre

Vinny is very educated and makes a great teacher.  He takes the time to make sure you understand, going back over (information) as many times as needed.  He is a great motivator and I have thoroughly enjoyed my time with him. 
--Steve Large
We count it a priviledge to train professionals in the transportation industry.  Those who work hard will find the industry very rewarding, meet many interesting characters along the way and be prosperous in many ways.  If you are interested I would truly enjoy chatting with you.  214-206-1169
Moving forward,
Jeff Roach

Monday, August 17, 2015

Trucking Profits

This is a post from our friends at ask the trucker:

In an ideal world, carriers, shippers and freight brokers would all be working well together making sure that all are fairly compensated for the roles they play in moving freight across the country. Unfortunately that’s not what happens, and there are a variety of reasons.

Brooke Transportation Training Solutions, LLCFACT: Shippers, Freight Brokers and Carriers are needed to ship freight from point A to point B. There are many who would argue that only Shippers and Carriers are needed, however, many others strongly believe that customers and carriers would not have the immediate resources nor the manpower to keep things operating efficiently if not for honest and knowledgeable freight brokers:
  • 75% of the loads are moved by brokers.
In either case, it is essential that Carriers and Freight Brokers have a complete understanding of Trucking Logistics in order to be able to operate efficiently and ethically. If not, they could be setting themselves up for either vulnerability, blame, suspicion, deception, or even failure.
  • Below are what we believe are the major causes for either the limited success of Owner Operators or possible failure:
1) A lack of understanding of the Trucking Industry and Logistics (for both Carrier and Broker)
2) Lack of business skills to make educated decisions, thus compromising their ability to maximize profits.
3) Unethical business tactics by either shipper, carrier or broker.
For this article we will be addressing categories 1 and 2. As far as #3, one reason people operate an unethical business is due to the lack lack of business understanding, thus resulting in desperation, deceit and sometimes even fraud, but for now, I will leave that topic for others to discuss.

  • Roles and Responsibility
Carriers - It is the responsibility of the carriers to understand the synergy among brokers, shippers, and carriers. Carriers must understand their own business model as well as industry logistics itself, not just “avoiding” cheap freight, but understanding what constitutes a load as being classified as “cheap freight.” They must understand how to choose a broker who is honest, ethical, and will work for them. A Brokerage is basically a carriers sales force, by keeping them loaded vs. having to constantly seek loads on a regular basis, while they also are providing reliable service for their customer, the shipper.
Brokers - A good Broker does their homework and are professionals asking carriers what they need. They understand their lanes, their equipment, and become partners with them towards the same goal which is moving freight and focusing on a successful business relationship. Brokers need to focus on carrier shipper relationships and fine tune their industry knowledge and skills, negotiating fair deals for all involved in the transactions. Brokers and agents do not “take money away from carriers.” They provide a service for their shipping customers and the carriers involved in the logistics of the transaction.
Shippers – Lets face it, shippers are in business to make money and their goal is to move freight at the lowest possible price. It’s not their job to make sure the carrier is making a profit, that’s the carriers responsibility. It’s also not their responsibility to make sure that the broker is treating the carrier fairly, that’s the broker and carriers job. Another thing to keep in mind is that the role of a good Freight Broker is NOT to find the shipper the cheapest possible carrier to move their freight but rather to establish a relationship with a reliable carrier and to get the shippers to pay what the haul is actually worth.
  • With all this being said, what are the Solutions to:
1) Increasing Owner Operator profits and Success
2) Ensuring Freight Brokers and Agents maintain successful and profitable Customer Relationships for all those involved.
Going back to the early part of this article, stating the major causes for either limited success for Owner Operators or worse than that, failure, we confirm that the following 2 reasons are most responsible for this outcome.
1) A lack of understanding of the Trucking Industry and Logistics
2) The need for additional business skills, creating the ability to make better and more informed decisions, thus maximizing profits.

In order for Owner Operators to successfully run their business they must understand their business and the Logistics of the trucking industry. Many professional drivers seem to “blame” another segment of the industry for their inability to be successful. Too many believe that just having “years of experience” within trucking, will be sufficient when making the leap as a highly profitable Business Owner. For some it is enough, and they do well. For others it is not. And even for those who are already highly successful, additional education has been able to take them to the next level.
After researching and then speaking extensively with Jeff Roach of Brooke Transportation Training, we believe their Program is among the most complete, informative, and of the Highest Quality of Training available. Eighty Percent of their Schools’ students are Carriers and Owner Operators. Mr. Roaches’ passion for the trucking industry, includes his positive vision to see the success of others,  evident in his statements to us:
“I have been fortunate to meet drivers who attend my career school for freight brokers and agents. …I can honestly say the driver does all the work and gets the least amount of respect. I want every small carrier out there considering this business to know the truth.” Jeff Roach- Brooke Transportation Training

“My students are not anti broker – they are anti crooked people.”
A quote Mr Roach lives by from Zig Zigler:
“You can have everything in life you want, if you will just help enough other people get what they want.”
For those of who would like to ensure your success and maximize profitability as an Owner Operator by extending your knowledge and abilities, we highly recommend Brooke Transportation Training.
Course Benefits for all segments of the Transportation Industry

  • Heighten your knowledge and thus your success as an owner operator by understanding in detail all aspects the Transportation Industry; Even if you are already successful, it will take you to the next level.
  • Choosing the right Freight Broker
  • Know what loads to accept and those to turn down.
  • Learn how to add a Freight brokerage to your trucking company
  • Become a Freight Broker or Freight Agent
  • Freight Brokers and Agent who would like to have an expanded understanding of the Freight Brokering industry and ultimately increase sales.
Partial List of Student Benefits

  • Choosing an ethical and legitimate broker
  • Becoming an ethical and legitimate broker
  • Becoming the kind of Carrier or Broker who is sought after
  • Understanding the trucking industry logistics in DETAIL:
    rating, dispatch, claims management, billing, AP, AR, Collections,Sales, Marketing, Legal, Staffing, MAP 21,
  • Trends effecting the industry- where it is today and where it’s going?
    Understanding current origin and destination rates
    Become educated about the market including the cargo, demand and availability

Thank you, Ask the for including me in this insightful article.

Moving forward,

Jeff Roach  214-206-1169

Thursday, August 13, 2015

Trucking is Great

I'm reposting this article I found in today's trucker.  I love good news in the industry.

Trucking Conditions Rebound, Best This Year

BLOOMINGTON, IN -- While business conditions in Canada are shaky, the situation in the U.S. for the trucking industry is the best so far this year, according to the freight transportation forecasting firm FTR
Its just released Trucking Conditions Index (TCI) measure for June rose from May, jumping 56% to 7.66, hitting the highest level of 2015.
While freight growth slowed during the second quarter of the year, FTR said rates continue to show growth and margins are still good. Also, freight growth is on track for the sixth straight year of annual gains.
It expects regulatory conditions and a continued economic recovery to fuel an accelerating index during 2016.
Drops in fuel costs continue to be a positive for everyone involved - truckers, shippers, and consumers - said FTR, however, labor costs have shown substantial increases, which is keeping up the pressure for rising rates.
“May was the lowest level in three years, but June was the best month so far in 2015,” said Jonathan Starks, FTR’s director of transportation analysis. “Continued declines in fuel prices during July and August should help to keep the index elevated as the industry prepares for the fall shipping season."
According to Starks, the fall peak may not be as strong this year but the economy continues to chug along, and contract rates are still growing versus last year.
“The spot market has certainly slowed in 2015, relative to a very robust year in 2014. For the last week of July, the Market Demand Index (MDI) from was down over 50% from 2014," he said. “Spot rates are also down, but not nearly as dramatically, and half of the decline stems solely from lower fuel prices. The truck market is quite stable at the moment and seems likely to maintain that pace until we get into 2016.”
FTR noted if fuel prices jump during 2016, just as capacity is tightening, it could cause a significant acceleration in rates.

Monday, August 10, 2015

Great Job

I've been in the transportation industry for over 3 decades.  I've spent the bulk of my career as a freight broker, freight broker agent or teaching others the skills of freight brokering.  It has been an amazing ride.  I've made a great income to support my family, I'm my own boss and I have met many incredible people along the way.

As a freight broker I talk to a lot of carriers. Truckers are salt of the earth individuals.  They love America, grandma and apple pie.  They spend a lot of time away from their family on the road but they are family guys.  Truck drivers are a tight knit group because their jobs are unique.  Their truck cab is their office and many have a decked out office.  They take pride in their work and in their rig.  Truck drivers are hard workers who earn their living one mile at a time.

As a freight broker I also talk with a lot of manufacturers or product distributors.  Their job is to get their products to market. I negotiate how that is going to happen.  If I make sure their loads get delivered where they want, when they want then I make their day.  A key element in getting a keeping good customers is consistency in delivery.  Of course there will be weather, traffic and truck breakdowns delays.  So long as I let my customer know there is a potential slow down, they understand.  They don't a surprises, like when the load is not delivered when they thought.

If you'd like to talk about this great career, give me a call 214-206-1169.

Moving forward,

Jeff Roach