Tuesday, April 27, 2010

The Grads Tell all

I just received a bunch of comments from the latest group of soon to be freight brokers who took our basic course. I appreciate all our instructors who month after month do an excellent job imparting lots of invaluable knowledge to our students. I have the privledge of talking with many who call in to enroll in our course. I am confidant when I talk with them that they will get much out of the course because of all the graduates comments like these.

Testimonials 4/2010

Great learning environment. Very in depth on load boards and their functions. I feel very comfortable with all the sales techniques. This class will help me and everyone else who takes the class succeed in the future. E. Villarreal

Learned a lot about the freight broker business in a short few days. N. Tran

Great training source for would be broker agents with no previous experience. – V. Marquez

Enjoyed the class that teaches you so much. Really got down to the nuts and bolts of how this business operates. Jeff was really able to answer all our questions. He went out of his way to teach us as much as possible. S. Magallones

Plenty of useful information for anyone to succeed in this industry.
Class was very informative and easily comprehensible
Great job Jeff.
Thank you for all the info. – Tyler P.

I learned a lot of detail about freight being moved and what a freight broker does. I didn’t think I would learn that much. I believe this training will help me succeed in this field. Natalie P.-V

Join us for a live course or online.

Moving forward

Jeff Roach
www.brooketraining.com
www.transportationtraining.com
www.pajamalearning.biz

Monday, April 12, 2010

Hard Working Freight Broker

In an up market, making money is easy. In a down time you have to work harder. You have to manage - not get managed. A broker is like a quarterback - He or She is in charge while doing business. You better know the play-book and how it works. That's what we teach at Brooke Transportation Training.

Transportation management is critical to the shipper. As a broker, you must manage risk and manage cost while providing quality service and communication. Those are the elements that make you invaluable to your customer.

The freight broker is also critical to the carrier/ owner operator because you can find them residual freight that pays well enough for them to make a profit.

The Guy at the top of the billion dollar companies cares about his people, planning and the numbers on his profit and loss as well as balance sheet. Help him any way you can by keeping his people happy and working the numbers for profitability.

The goal is to get everyone educated, build solid relationships based on trust and communication. Bring character back into this industry, not characters.

Come and Get Some Education then educate your carriers and shippers. This is a very serious situation. This industry is thirsty for respect. We must stop the bleeding and get to work making things equitable to the shipper, the carrier/owner operator and to the freight brokers/agents. Let's lead the way by how we do business.

Plus, to all the new people in this industry - integrity is an advantage. Just learn and do business the right way. You will find great carriers and great shippers.

Just keep on working. Faith enables and Fear disables.

I have faith that everything will be fine.

Moving forward,

Jeff Roach
www.brooketraining.com
www.transportationtraining.com
www.pajamalearning.biz

Friday, April 9, 2010

Tough Times for Brokers

I read an article by Rip Watson about the high bankruptcy rate among freight brokers in Transport Topics. I try to focus on positives not negatives but the reality is that the economy has been tough on most entrepreneurs. I truly believe greatness can arise out of tough times. A while back I blogged about how many incredibly successful businesses were birthed during the Great Depression. What we’ve been going through is nothing compared to then.

I imagine most freight brokers would have had a fighting chance had they gone through my course. I’m not being boastful I’m just looking at successful brokers. When my instructors aren’t instructors they are brokers and they are doing well. Very well. This is why training is so important. This is why the military trains every day for a mission.

The more you learn the more you earn. I have consulted with brokers who are putting out unreal numbers and I can honestly say they have happy customers and happy carriers. I was amazed at the gross margin numbers every day.

I believe in any market place - The guy who knows the most, who is the most informed and the most connected to the industry will be the last business standing. Standing pretty tall I may add.

Learn to negotiate. The good news is we can learn anything. If you don't like where you are in life, change it. Change starts in your brain. What you put in your brain everyday affects your actions. After you fill your brain with great stuff …Take action.

My online course is in 2300 schools and universities and my freight broker / agent course is in 4 states and is more important to you now than ever. Our training teaches a proven process towards success for a broker. Our course is filled with motivation. And in our course you’ll meet others that will help spur you on.

More on Monday.

Moving forward,

Jeff Roach
www.brooketraining.com
www.transportationtraining.com
www.pajamalearning.biz

Thursday, April 1, 2010

Feeling Maudy?

To the Christian today is Maudy Thursday, a remembrance of Jesus last Passover supper with his disciples. He gave new meaning to Passover supper. Jesus was called the lamb of God whose blood was sacrificed so all could live. Christians celebrate the Lord’s supper with bread that represents Christ’s body and wine or grape juice representing His blood. The next day Jesus would be crucified on Good Friday. The greatest good ever done in all of history was done that Friday. He was the final sacrificial lamb

"Maundy" comes from the Latin word for "command." In the context of Maundy Thursday, it refers to the commandment Jesus gave us to love one another. Greater love has no man than this, that he lay down his life for his brother.

Our society is very fast pace, there’s always something to do. Slow down and reflect on your beliefs and the significance of today.

One of the great things about being my own boss is I can kick it into slow gear for a day of celebration and reflection if I choose.

Moving forward,

Jeff Roach
www.brooketraining.com
www.transportationtraining.com
www.pajamalearning.biz