Friday, May 26, 2017

Helping Our Heroes: Creating New Opportunities for Disabled Veterans in the Transportation Industry

Our company, Brooke Transportation Training, is a career school that trains individuals to be freight brokers and agents. We’re most grateful and honored to be approved by the government to train disabled veterans and give them the opportunity to work from home as freight broker agents.
Meet one of our veterans, Cavin Brown. He trained with us last month and was kind enough to share a little about his training experience at Brooke, including what to expect during and after training, along with valuable advice for other veterans who are considering starting a career in this lucrative industry. Read his interview below.
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Describe your experience training at Brooke: Knowing upfront that this business is all about hard work, dedication, resilience, and integrity was the true value.. and knowing what it really takes to be successful in any industry. My experience was fulfilling and motivating. I immediately felt you guys’ love. This industry offers a huge opportunity to anyone willing to put in the work.
How was working with the team at Brooke? Well, I feel like an extended family member really. Everyone was super easy going.
As you embark on your new career, what are you looking forward to? I’m most excited about having the opportunity to be an independent business owner, control my quality of life, and offer the same motivation and opportunity to others.
What opportunities have you found after graduation? I’ve found that after only a few weeks out of training at BTTS that finding a job opportunity would be the easy part. Negotiating your contract doesn’t take long - you’ll know what's right for you by the time you complete training.
What would you tell other veterans who are considering training at Brooke and starting a career in this industry? Well, don’t be closed minded on the approach. Even if you do, I think after a couple of days you'll see how big of a difference this opportunity can make in your life... Be ready for a lot of good info. Don’t be overwhelmed. It'll fade fast and before you know it brokers will be knocking down your door and you'll be on your way... 
Don’t be afraid of failure - be more afraid of not trying. Your very dream could be right in arms reach. Being open minded, respectful, honest and having the will to network will take you out of your comfort zone and that's exactly where change happens. Keep pushing!
- Cavin Brown
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We’d like to give a big thank you to Cavin for sharing. If you know any veterans who may be interested in this opportunity, please pass this along to them. All of us at Brooke are truly passionate about helping our country’s heroes provide for themselves and their families through our training program.
We are also interested in building new relationships with successful freight brokers and agents, who are interested in taking on our trained graduates as agents. All of our graduates need mentors and the best mentors are established freight brokers and agents. We‘re looking for people who are “go-getters and go-givers,” who care about the success of our students as much as we do. We are looking for people who remember what it was like to be given their first chance and would like to give that back to someone else. If this is something you are interested in, please give us a call or check out our website.
“Success is when you achieve the good things life has to offer. Significance is when you help someone else achieve the good things life has to offer.” - Tom Ziglar
Moving Forward,
Jeff Roach
President, Brooke Transportation Training
(214) 206-1169

Friday, May 19, 2017

A Great Class this Month in Charlotte, NC!

We had a wonderful class in Charlotte, North Carolina this month! Our graduates commended our phenomenal instructor, Susie Moore, for her ability to share her abundance of knowledge in a way that was both understandable and enjoyable. They also expressed that they are leaving class confident, prepared, and excited to start their new careers. Read their full testimonials here:


“I signed up with this class thinking it was going to be something I could breeze through. To my surprise, being a broker or agent is more to it than I thought, and Susie made it simple. The classroom environment was small which made it more intimate and gave us as a class time for more questions. If you are looking for a future in the broker/agent (field), Brooke is definitely the way to go. They are friendly, professional, and most important, knowledgeable.” - Rodney Houser

“I want to say that Susie Moore is a great teacher and I learned a lot of good information from her and I feel confident that I can start my business and be very productive. I will recommend Brooke Transportation Training Solutions L.L.C. to everyone that I know that wants to start a business in trucking. I will miss Susie Moore but I will call if I need to!” - Tammy Robinson Heath

“I entered this class with barely any experience. After the class was completed, I feel secure that I have a very good understanding of the field of freight brokering.” - Lamar Pope 

“Susie made everything make sense. I am really truly excited about freight brokering and the interaction with Susie has done nothing but increase my confidence. Because of all the information I know now due to Susie’s instruction, I feel as though I will do nothing but excel because of the resources and relationships that we’ve built. I am eternally in her debt. Thanks!!!” - MarKeith Collins

“I looked up this class online and saw Brooke was one of the top five freight broker training schools that offered in-class training in different parts of the U.S… After taking class, I have been very satisfied with the material and open discussions. This class is worth to take.” - Hassan Shoaib

“I think Susie is a great teacher. She taught us a lot. She was very realistic about the way things are done. I know will benefit me and my family. I just want to thank her for her time to educate someone else and hope she keeps up the good work.” - Melissa Rushing


Have you ever considered starting a career as a freight broker? Join us at one of our upcoming live classes or take our online course from the comfort of your home. Feel free to call me today if you have any questions or would like to discuss your future (214) 206-1169


Moving Forward,

Jeff Roach

www.brooketraining.com


Wednesday, May 17, 2017

I Wanna Quit

What do you do when you feel very discouraged, defeated, or useless?  You can wallow in those feelings awhile but don't get stuck there or you'll never succeed.

When you wanna quit call on an encourager.  Have people in your life that speak "life".  An encourager will spur us back onto the positive path.  They look for the good in every situation.  Our natural tendency is to think about what went wrong in the day instead of what went well.  An encourager will help you not go down the path of defeat.  Look for the good, the progress and the victories in each day.  We of course need to "vent" a little but try to have a limit on how long you allow negative talk come out of your mouth.  

A freight broker just starting out can get discouraged easily.  It takes some time to make a first sale and even longer to establish customers for repeat business.  I tell my freight broker students to have some stout savings at the start of their business.  Be confidant and content with living off of savings or other income when you first start.  Then you don't feel pressure to pressure potential customers to give you business.  Approach every sale with an attitude of gratitude.  Each interaction is one step closer to a sale, be thankful for that.  Each interaction teaches you more about the industry,  be thankful for that.  Each interaction may be a new encourager for you, be thankful for that.

If you need some postitive talk in your life, give me a call.  I try to be an encourager to all my students because I've been there.

Moving forward

Jeff Roach
www.brooketraining.com


Monday, May 8, 2017

Unstoppable New Freight Brokers

Our Dallas April class was truly one to remember. This group was so vibrant and ready to learn. In their testimonials, they expressed the level of information they received exceeded their expectations. In addition to the valuable information they learned, they also gained motivation and confidence to be unstoppable and move forward into their successful new careers! Read their full testimonials below. 



“My experience before and while I’ve been here has been very informative and such a pleasure. Brooke Transportation Training Solutions is a top notch organization. Everyone has been helpful and motivational. Look forward to my advanced training and helping others like Mr. Jeff and BTTS family.” - Cavin Brown

“Brooke was a great experience for me. I entered the class with very little knowledge but learned so much in the five days here. All the instructors were great and very easy to understand. Although a lot of information was given, I still felt very confident upon completion of the five-day course.” - Greg Washington

“My experience with Brooke Transportation has been outstanding. I expected to learn about freight broker agent positions in logistics, but the level of information shared was far beyond expectations. I will certainly apply all of the information that has been given to me. I certainly will recommend this class to others. Drake is a wonderful instructor. He does a thorough job at explaining and making sure you understand. Tish is great as well. I enjoyed her method of teaching, as well. I have enjoyed every moment of the course offered. Thank you so much.” - Mary L.

“Very blessed to have vocational rehab to see the same vision as I did on this particular endeavor. A lot of information to retain but with the tools given in class and the calming and candor personality of Drake and Tish who were willing to answer any and all questions to my understanding. Not only me but the whole class. Believe me, this particular class had a lot of questions. It’s been a pleasure. I’m very excited and after being education on this subject matter I feel I’m equipped to take on this industry head on. Thanks.” - Duane Alvin

“I attended the Brooke Training Solutions basic class beginning April 24th, 2017. The instructors were Drake Sliver, Tish Cozine, Mr. Jeff Roach, and a presentation by Mr. Bryan Flanagan. The class was very informative, organized, and interesting. My instructors were extremely knowledgeable and provided the necessary training needed to be a successful transportation broker/agent. Not only was the class informative, but highly motivational as well. They were able to give me confidence that I am prepared to move forward with a successful career.” - Patrick Lamb

“I am a very satisfied student of Brooke Transportation Training Solutions. I was enrolled in the one week class the week of April 24th, 2017. I have to say that I am truly impressed with the knowledge of the trainers. Coming from a truck driver’s background, some of the lingo was really familiar. However, hearing things from the broker/agent side truly broaden my horizon. I am leaving this training feeling unstoppable, very capable, and ready to learn as a sales representative. As a full fledge agent within 3 months or earlier. Within 6 months, I will have my agency up and running with atlas 4-6 subagents and 2 sales reps. Thank you, Jeff, Jan, Drake, and Tish for everything. Talk to you all soon.” - Lisa Mitchell  


Have you ever considered starting a career as a freight broker? Join us at one of our upcoming live classes or take our online course from the comfort of your home. Feel free to call me today if you have any questions or would like to discuss your future (214) 206-1169


Moving Forward,

Jeff Roach


www.brooketraining.com

Friday, May 5, 2017

Above and Beyond!

We had an incredible class this April in our Ontario, California location! Our expert instructor, Brad Lingo, enriched these students with the confidence and knowledge they needed to start their exciting new careers. In their testimonials, they commended him on his ability to explain everything in extreme detail, create a comfortable learning environment, and go above and beyond to instill his wisdom and experience unto them. Great job, Brad! And congratulations to these new freight brokers and agents! Read their full testimonials below. 


“As a former truck driver, this broker class at Brooke Transportation Training Solutions L.L.C. has shed light on the many opportunities available within the transportation industry outside of the truck. Brad has provided the class with great insight and knowledge that I feel will definitely help us succeed once us we get into the field. He also has a great personality that made me comfortable and willing to accept the information he provided. Learning from someone with the level of experience that Brad has in an invaluable asset that I can honestly say was a great investment.” - Jonathan Henry

“This class was very detailed about applying for your authority. It had step by step (guidance) and also provided resources for requirements that are needed to apply for your authority. The instructor did a great job of teaching us many different ways to approach sales. His experience was informational and showed us what customers are interested in. I would recommend this course. They take the time to work with you rather than sticking to just the book. They are great at giving you positive feedback.” - Maribel Maravilla

“The freight broker/freight agent training course was an excellent opportunity for me to expand my business. The textbook explains and pinpoints how to build the structure of opening up your own broker company. The knowledge I have gained from the course will definitely help in my future projects within the transportation industry. P.S. Special thanks to my instructor, Brad Lingo.” - Juan J. Aguilar Vazquez

“I truly enjoyed learning more about the trucking/transportation industry and how our company can strategically grow with a solid foundation - knowledge and taking action. Our instructor, Brad, as a subject matter expert, shared with us valuable information - not only through materials but through knowledge acquired throughout the years as a professional in this field. Thank you, Brad, for sharing your talents and skills with us.” - Crystal M.

“Taking the training class here at Brooke Transportation Training Solutions L.L.C. has been an amazing experience. I feel when I leave this class I will be more knowledgeable than before. My instructor, Brad, was very detailed in the information (he) provided to the class. I also love the fact that he is willing to go above his job and assist with any questions or concerns I may have after this class in the future. I highly recommend this training to anyone who wants to get in the transportation business. Thank you, Brad for your time and patience.” - Devin Blanton 

“I find the contents of this book very informative and boosts up the confidence (to work) in brokering field. It makes you ready to (take on the) real world of sales calls, operations, and prepares you to bring out the best of you to customers! Brad Lingo, the instructor of this course, was very knowledgeable and made me feel very comfortable being in the class and learning from him. He takes his time to explain everything in detail and makes sure that when you learn the course, you have the confidence to do the best in this field and become a professional broker. I surely recommend this course and especially Brad Lingo.” - Sirojiddin Bekchanov


Have you ever considered starting a career as a freight broker? Join us at one of our upcoming live classes or take our online course from the comfort of your home. Feel free to call me today if you have any questions or would like to discuss your future (214) 206-1169


Moving Forward,

Jeff Roach


www.brooketraining.com

Monday, April 24, 2017

An Awesome Class this April in Atlanta, GA

We had a phenomenal class this month in Atlanta, Georgia! Our instructor, Drake Sliver, provided these wonderful individuals with the valuable knowledge and skills needed to jump-start their new careers as freight brokers and agents. In their testimonials, they commended Drake for his ability to deliver a comprehensive course that was both easily understood and enjoyable. We’re so pleased to hear that our graduates had a great experience training with us. Read their full testimonials below.



“The information given was very desired. The structure of the class was very comprehensible. Drake’s delivery and knowledge of both the trucking and brokering end of the business sealed the deal for me. I will be recommending this school to others. Thanks, Drake.” Chester Christian

“This experience was truly a “GREAT” one that I am very thankful for. Mr. Drake is awesome in every way. He answered all questions and gave out very useful resources. All the material is here. It’s just up to me to use it very wisely. I’m looking forward to being a broker and sharing this experience with others. Thank you!” Qiana Kinchen

“Our instructor, Drake Sliver, was excellent. He was professional, well-prepared and presented a detailed comprehensive basic course in an easily understood manner. Drake used numerous practical and personal examples from his years in the transportation industry to explain various concepts that not only added value to the course - but also made it extremely enjoyable.” - Doug and Jan Tullis

“It was a great experience. The information I received was top notch. My class had Drake Sliver for our training. He was wonderful. He took his time and he explained everything.” -Garnell Wrighten


Have you ever considered starting a career as a freight broker? Join us at one of our upcoming live classes or take our online course from the comfort of your home. Feel free to call me today if you have any questions or would like to discuss your future (214) 206-1169


Moving Forward,

Jeff Roach

www.brooketraining.com

Friday, April 21, 2017

Slow and Steady

Last night I watched my daughter win her intramural volleyball game.  We were the only audience at the game.  Luckily she's fine with that.  She is an unlikely volleyball player because she is not tall.  Yet she played competitively all through high school and was a star player both on and off the court. She now plays on a non-competitive team at A&M.  She loves the game. 

I have been amazingly proud of how she kept playing the game even though she doesn't look the part.  If you asked me what makes her a good player.  Slow and steady would be my words to describe her.  When you think no one would get the ball, she'd get under it. 
When she served it seemed she didn't hit the ball hard enough, but sure enough it would clear the net, time and time again.

That is the way you win as a freight broker as well.  Slow and steady.  You have to take time to build your book of customers and your book of carriers.  Slowly you will build up a great reputation if you take care of your business with the highest level of integrity every time.

You WILL have to scramble to get loads and carriers going very often.  But consistency in how you handle the work is critical.  Build a reputation of dependability.   Of course sometimes things go hay wire but that is the time you truly build your credibility.  Handle the issues with confidence. Don't try to shift the blame to someone else.  Be honest.  We all fail.  Failures show that you are trying new things. 

Have a great weekend.

Moving forward,

Jeff Roach
www.brooketraining.com




Monday, April 17, 2017

Good to Know

DAT just posted an article on 5 new regulations that impact our industry.  I have reposted a most of that article.  To read the whole article go to: www.dot.com. 


Below are five regulations that freight brokers should be aware of—either because they apply to brokers directly, or because the rules will have an impact on truckload capacity. 

1. New food safety rules began earlier this month - These regulations apply to brokers, carriers and shippers. What makes these regulations different is that they define brokers as shippers, making them equally responsible for ensuring the safety of food during transportation. Large companies were required to comply by April 6, 2017, while other companies have one more year to comply. See if your company falls into the "large company" category.

2. Carrier Safety Fitness Determination put on hold - On March 23 the FMCSA announced that it is postponing its Notice of Proposed Rulemaking that would revise the method for issuing a Safety Fitness Determination (SFD) for carriers. Many carrier associations have opposed the SFD because the proposed guidelines are based on safety data they consider to be flawed. Brokers are disappointed that they still won't have clear guidelines to help them select safe carriers.

3. 2013 hours-of-service rules are gone for good - More restrictive hours-of-service restart rules that were put in place in July 2013 and suspended in December 2014 will be permanently eliminated. Those rules required that a truck driver's restart must include two rest periods between 1 a.m. and 5 a.m., and that the restart could only be used once per week. That's good news for freight brokers, as industry analysts estimated that the 2013 rules resulted in a 3-5% productivity loss when the rules were in place.

4. Final stage eliminating MC numbers suspended - In January, the FMCSA suspended the final phase of the new Unified Registration System (URS). The URS will eliminate docket numbers for carriers (MC numbers) and brokers (FF numbers, etc), identifying them solely by their DOT number. While NEW carriers and brokers are now required to use the URS, the final phase applies to EXISTING carriers and brokers.

5. ELD mandate is only 8 months away - There are only 8 more months before all heavy-duty trucks (with a few exceptions) must use electronic logging devices (ELDs) to log their hours of service. The deadline to comply is December 18, 2017. And while large carriers have been using ELDs for years, many small fleets and owner-operators have yet to make the switch from paper logs. That could be a problem because industry predictions about the reduction of capacity following the mandate vary from 3-5 percent, to 6-10 percent.



DAT offers a variety of products that help freight brokers and 3PLs increase efficiency and grow their businesses. Learn more about our tools that help you find trucks, monitor your current carriers, onboard new carriers, check current and historical freight rates, and help you run your business with transportation management software made exclusively for brokers.

Thank you DAT for this great information.  Information is powerful in finding success as a freight broker.  Learn more, earn more. 

Moving forward,

Jeff Roach
www.transportationtraining.com

Friday, April 14, 2017

Good Friday

Why is today called Good Friday?  
  
Is it called Good Friday because it is good to have a day off?  Fridays are always anticipated but when it is Friday and a holiday we have double reason to celebrate. Go ahead; enjoy the time with family and friends.  Try to put your work aside.  But don’t let the day end with truly reflecting on why it is Good Friday. 

In Germany they call this day mourning Friday.  Jesus was crucified, so the disciples mourned. But I prefer calling it good because the disciples mourning only lasted till Sunday when Jesus defeated death by rising from the dead.  It is good for all who believe because forgiveness and salvation is theirs.  Jesus lived a perfect life, died a horrific death then rose again to defeat death.  He did it all for us because of love.  We can put our trust in Him.  So it is the day of the greatest good.  The day one man sacrificed it all for the good of all mankind. 

Go out and have a good day.

Moving forward,

Jeff Roach
www.brooketraining.com

Wednesday, April 12, 2017

Business Among Friends

Recently I spent some time talking with Joe, a freight broker friend who has hired brokers from our freight broker school graduates.  I asked him about his experience with Brooke Transportation Training Solutions.  Here's what he said:

I started hiring graduates from Brooke's school about 2 months ago and have been very pleased the level of training they have for such a short course.  I met Jeff about 7 years ago when he came in and did training with the sales staff of the brokerage firm I was working with back then.  I started my own freight brokerage about a year and a half ago. It has been going real well.  So, I needed more agents.  That is when I started going in and interviewing Jeff's graduates.  I offer all his graduates an opportunity to work with our brokerage.

In the last few months I have hired several agents from Brooke's graduates.  It has been a great match.  The graduates come in ready to go. I would recommend BTTS to any freight broker who needs agents.  The key to success with these new agents is on going mentoring after they finish their training.  I spend time encouraging our new agents.  I am sometimes the trainer and sometimes the psychiatrist.  We handle administrative needs of our agents so they can focus on making sales, finding new customers who need our help in transporting their loads.

I love working with Veterans.  I'm a veteran myself.  Lots of vets go through Brooke's training, So finding a great agent who is a vet is easy with Brooke.

The great thing about being a freight broker is you have the ability to earn what you want based on the amount of work you want to put in.  As a broker you have to be persistent.  There will be good and bad days but if you keep at it you will be a success.  Don't give up.


Thanks Joe.  If you are a broker looking for agents, or needing some training for your agents give me a call.  If you are wanting to learn to be a freight broker come to one of our courses soon.  You can meet Joe.

Moving forward,

Jeff Roach
www.brooketraining.com
214-206-1169

Wednesday, April 5, 2017

Life in the Freight Industry after Graduation

One of our incredible graduates, Pamela George, shares her experience of working in the industry after training at Brooke. Reflecting back on her journey thus far, she shares valuable insight and advice for future brokers and agents. Read her full story below. You don’t want to miss this one.
_________________________________________________

Life in the Freight Industry after Graduation


I like many other folks embarked upon my journey in the freight industry full of excitement and ready to do it all… I sold a small niche transportation company in Atlanta called Need A Ride, LLC. I picked up logistical transporters for the largest driveaway company in the country. I learned some of the lingo, I asked questions, and I learned a bit from the Owner Operators for 5 years. I thought, how difficult can this be? After all I had so many people in the industry tell me that I could do it, I didn’t need any training, they taught themselves, etc…
After much research and due diligence, I decided to attend Brooke Transportation Training Solutions. I am a hands-on person and knew what I knew, but I wanted to discover what I didn’t know. I spoke to the owners of Brooke about 4-5 times before I made my decision. I needed to be sure that I could get my questions answered and future support for questions that would come up. As I took my class online, they were kind, patient and knowledgeable each time.
I also attended Brooke’s hands-on training class. I got to make calls to real live shippers and network and interact with other students and successful graduates! I loved it!
I started my class online. It was informative, engaging and very interactive. I enjoyed it, but I soon realized that this was more than I can handle all by myself. It was a lot of moving pieces. That was my “aha” moment…. Remember, I was ready to do it all. It’s a good thing I did not listen to those who said I didn’t need training…
I am SUPERWOMAN and the best part about being SUPERWOMAN is knowing when to get other Super Friends…That’s where life in the freight industry after graduation was born.
My first set of Super Friends is the team at Brooke. They were ready to assist me with real world situations. My second set of Super Friends is the broker, which comes with other Super Friends intact. I decided to be an agent. I can sell ice to an Eskimo - sales is my strong suit, but I needed and wanted a back office.
I discovered early on that the phone was going to be a HUGE part of my day and I needed help with the back-office piece - a broker with an adequate license (more on this in a few). This can be a tricky one. I was new and didn’t really know what I needed or desired from a broker. All I knew was that I needed one and since I didn’t have a book of business, I couldn’t afford to be picky or could I? (more on this in a few).
Before you graduate, I strongly suggest deciding what your sweet spot is. By that I mean:
  • Do you want to be an agent and secure shippers?
  • Do you want to find rates and dispatch the carriers?
  • Do you want to onboard the shippers/carriers?
  • Do you want to be a Broker? This is ideal if you have a full team in place to handle all the above.
Back to the above underlined statements:
  1. Know if you need a broker with asset or a non-asset broker (and know the difference).
  2. It’s exciting that a broker wants you without a book of business, but I encourage you to interview the broker, just as you are being interviewed. This will aid in making a good decision opposed to moving around from broker to broker. Do your homework ahead of time and you can avoid the broker shuffle. However, if by chance you find yourself changing brokers, it’s ok as long as you learn from it. We never lose, we learn.
I have a few “Pamela-isms” for you:
  1. Never ever sign a non-compete. You must grow your book of business.
  2. Be disciplined and focused. Set a goal of 100 calls per day. Use a CRM to log your tasks and follow up. Here a few free CRM suggestions to try: Insightly, ZOHO, and Hubspot.
  3. No gossiping.
  4. Communicate with your team regularly.
  5. Stay on top of your clients and get to know them.
  6. If something happens with your client, APOLOGIZE quickly. There is NO passing on the blame.
  7. Stay connected to peers, mentors, and others in your industry.
  8. Be flexible, turn on a dime, and keep it moving.
  9. DO NOT TAKE THINGS PERSONALLY… You will experience getting hung up on.
  10. Love what you do and let your passion shine through.
To this day, my experience with the Brooke team has been:
  • Informative
  • Positive
  • Encouraging
  • Real unbiased  
  • Knowledgeable
  • Honest
  • Insightful
  • Pragmatic
  • Full of Feedback. This is hard to find. You are not just a tuition - you become family. They truly want you to succeed and their success is tied to yours.

Written by Pamela George, 2017
_________________________________________________

Thank you for sharing your story, Pamela. This is great advice for anyone that is interested in becoming a freight broker or agent in this exciting industry. Your hard work is paying off. You're truly a rockstar! 


Moving forward,

Jeff Roach
214-206-1169
www.brooketraining.com

Wednesday, March 29, 2017

Communicating with Your Customers

Many things can go wrong in the day-to-day life of a freight broker. Loads can get lost, freight can be damaged, drivers or shippers can be late to a pickup or a delivery. There are a lot of factors that are out of your control. So, how do you keep your customer happy when there are so many wild cards? 

As a freight broker, the only thing you have 100% control over is how you communicate with your customers. Whether things are going good or bad, quality communication is the secret ingredient to growing a successful freight brokerage. If you are always honest with your customer and keep them updated on what’s happening, they will grow to respect you and trust you. 

Here are some additional tips for successful communication with your customers:
  • Listen more than you talk. Always be sure to listen actively to what your customer has to say. 
  • Don’t be afraid of pauses in the conversation. If you are thinking of what you are going to say next while your customer is talking, you may not fully digest what they said. Take the time to process and think before you speak. 
  • Recognize and respect emotions. When a problem arises, your customer may have an emotional reaction. Whether they are slightly frustrated, panicked or infuriated, make sure you acknowledge how they feel in addition to solving the problem. In other words, be empathetic. 
  • Keep them informed as often and as accurately as possible. If you are having trouble solving a problem, let them know. If you are busy and can’t deal with them until later in the day, let them know. Whatever the circumstances may be, always be honest and upfront with your customer.
If you have questions about effective customer communication or anything else industry-related, I'd be happy to help. Give me a call anytime on my cell at (817)-897-0681. 


Moving forward,

Jeff Roach
214-206-1169
www.brooketraining.com

Tuesday, March 21, 2017

Train to be a Freight Broker Now for only $99 Down!

We are thrilled to announce that we are now offering 100% financing for our online course. You can enroll today for only $99 down. If you are interested in becoming a freight broker, this is the perfect opportunity to get started. What could be better than learning a new exciting career from the comfort of your home?

Here’s what you’ll learn: 
  • How to build, open and operate a successful freight brokerage or freight broker agency
  • Licensing and regulations
  • Operations and ratings
  • Sales and marketing
  • Back office details 
  • Necessary skills, materials, and resources to reference as you build your business

Upon graduation, you’ll also have the ability to attend our Job Opportunity and Resource Friday, where you will meet freight brokerage recruiters and industry professionals, and discuss agent positions. Whether you intend on becoming an independent broker or working as an agent, you’ll be inspired, meet potential employers, and network with complementary businesses.

Zig Ziglar said, “You can have everything in life you want, if you will just help other people get what they want.” We believe this is the key to success. That’s why we strive to help all our graduates find success and continue to support and mentor them even after they complete our course. 

If you’re interested in this opportunity, contact Ricky Ortega at (951) 972-3654. 


Moving forward,

Jeff Roach
214-206-1169
www.brooketraining.com


Friday, March 17, 2017

Know Your Customers

The best way to be responsive to your customers is to know them.  As you work with a shipper you get to know the way they go about business.  You can then anticipate when they need your assistance in shipping.   You will know their busy season and when they slow down.  You can then gear up ahead of time knowing you will be working hard that season.  You can also hopefully enjoy the break when things are slow. 

The freight broker should act as an extension of a customer's shipping department.  As you work with a customer over time, trust should develop and grow.  Trust is critical in building a long history with a client.  Prices can be negotiated but trust cannot.  Once a trust is broken it is almost impossible to rebuild that relationship, in business as in life.

Learn about a customer's business.  The more knowledgeable you are about what they do the more you will have to discuss with them when you interact.  That knowledge will help you know how to best meet their shipping needs.

Some customers may become friends, fishing or golfing buddies.  Over time I have become true friends with some of my customers.

It is a great time to be in the transportation industry.  It is a great time to start building relationships.

Moving forward,

Jeff Roach
214-206-1169
www.brooketraining.com

Wednesday, March 15, 2017

Congrats on Starting Exciting New Careers!

We had another successful class this month full of motivated and hard-working individuals. With the help of our expert instructors, they are now ready to take on their exciting new careers as freight brokers! They described the course valuable, motivating, encouraging, and informative. They also acknowledged the valuable contacts they received for potential employment. Read their full testimonials here:


“Overall experience was great. Instructor was very patient and went through the material
thoroughly....Fundamental concepts of becoming a Broker and/or agent was very clear. Instructor's knowledge and experience was concise to the material at hand.”  
B. Molina

“I've learned very valuable information from class such as how a broker and agent work and what makes them different. How to get customers knocking on doors, making calls, going to events.... Learning about different equipments and insurances they must have etc.”   

“Instructor shows a lot of enthusiasm/passion about his job, gets me motivated into reaching for my goals in this industry. Great advisor & Instructor! Can't wait to get out...in this industry!” 
S. Johnson 

“I was very pleased taking this course. I felt motivated and encouraged. The instructor was very knowledgeable. The material is very helpful and understandable.  Thank-you Brooke!” 
M. Panchame

“The training was very informative and provided a lot of insight on logistics. There was also a lot of contacts given for potential employment.” 
Alexis Khamphavong 

“My week of the training course was very informative. I really like the way the school used different individuals to bring out and focus on what is needed to get started as well as succeed in this business.” 
Bee Khamphavong

“Coming into this I had absolutely no knowledge of the freight broker business. With the help of Drake Sliver and Tish Cozine, I now understand the basics. Both instructors were very knowledgeable and had no problem going into depth. I would recommend this course to anyone interested in the freight broker industry. Thanks guys!” 
Javaria Owens 


Have you ever considered starting a career as a freight broker? Join us at one of our upcoming live classes or take our online course from the comfort of your home. Feel free to call me today if you have any questions or would like to discuss your future (214) 206-1169


Moving Forward,

Jeff Roach


www.brooketraining.com