Monday, June 28, 2010

What I learned

This week I spent the week in the Midwest. I got trained instead of training others. I will begin working with a company I worked with 17 years ago when my baby Amanda was born. Brooke Training will continue on as always.

Here are a few things I learned this week:

The government is passing laws intending to make roads safer what those laws actually do is cost all of us more money for the products we buy.

Truck drivers are in high demand, capacity is as tight as ever but I still managed to bring some freight on because of my relationship with a great guy who does business the way we teach at Brooke Transportation Training Systems, with honesty and communication.

I am amazed at the technology being used. Bill Gates said in the book THE ROAD AHEAD,"THOSE THAT HAVE THE INFORMATION PEOPLE WANT AND THOSE THAT CAN GET IT TO THE PEOPLE WILL BE THE ONES THAT CREATE WEALTH IN THE FUTURE. Well the future is here. Getting out information is why I started blogging.

The company I am working with now has gone green primarily by going paperless and has won many awards for it. It is amazing.

Zig Ziglar says, “you can have everything in life you want if you will just help enough other people get what they want. The company I spent the last week with does just that.

Never stop learning. I am humbled by how much I can learn even after 20 plus years in the business. I am impressed with those
corporate warriors who don't just talk about hard work but do it.

I was told by the CEO...

1. Make sure you enjoy going to work every day
2. Make sure you enjoy coming home.

Think about that....He brought me in his office and after 15 plus years that was his advice and he assured me that he was there to help me achieve my goals. How awesome. I feel like I went home.

Don't be scared to go get business and find your carriers. Always remember somebody is moving that freight. Might as well be you....or me...LOL.

Also take some time to get to know your shippers and your carriers. Educate and be an advocate for both. The future is what you make it and I am happy to say that I am excited about
helping people who want to get in this industry or are already in this industry.

Midwest folks are down to earth hard working people. It was an honor to spend a week with them....
It was wonderful to see some old friends from 17 years ago. The people are kind, wise and really are the smartest guys in the business.

Moving forward,
Jeff Roach

Tuesday, June 22, 2010

Be Indispensable

Just read this article by Mitchell York of where he reviewed Seth Godin’s take on How Entrepreneurs Can be Indispensable. I love that idea. I don’t want to be a go to guy in emergencies, I want to be an integral part of my customer’s business. I’m gonna work extra hard on every load to make sure I get the job done right. Here are some excerpts. To read the whole article and for more info on Seth and Mitchell go to:

Seth Godin is the best-selling author of books on marketing. He writes the most-read marketing blog on the Internet at

His new book, Linchpin: Are You Indispensable? lays out the problem of work and entrepreneurship in the 21st century, and what we can do about it.

The problem: people are frustrated and angry because of how the Internet has changed the world. We grew up being compliant, cogs in a vast system that rewards people for doing what they're told, Seth says. That "we" includes corporate managers, laborers and business owners. It was easy to satisfy the RFP, to be dependable as a service provider. But because of the Internet and its leveling effect on competition, "we now know what exceptional looks like" in a worldwide marketplace. "The only people we are going to pay extra to are people who don't follow instructions, but who make up instructions; who don't just do what they are told but who do art, and change the game."

Many people, whether employees or business owners, have trouble with change because it's scary. We are all really busy, but shy away from the "emotional labor" that allows us to be truly productive. We troubleshoot, react to hundreds of daily emails, and let events control our calendars. Our high level of activity feels good at some level, but it's really a darker force at work, what Seth calls "the resistance" -- the fear that emanates from deep inside our brain and keeps us from taking the risk of thinking bigger.

The solution: Learn how to be a game-changer, a linchpin. Take 15 minutes to get the concepts down, then read the book. Then give it to all your customers and employees.

Now that gives me something to think about.

Moving forward,

Jeff Roach

Thursday, June 17, 2010

Facebook Fans

I have been very busy working in this dynamic business of transportation. To keep in better touch with clients, students, friends and associates I have started dabbling with the social media. Check out BTTS facebook page, become a friend and stay in the know.

I'll post about class opportunities as well as what I've been busy with of late. We are in the process of putting available loads up on our site along with an email sign up.

Sign up for our email and we'll send you opportunities and inspiration as well as educational updates to the BTTS training course.

If you've not taken our course take a moment and read some of the testimonials on our website. We have live classes monthly, a online course through pajama learning to start at any time as well as customized training and coaching.

I've truly enjoyed working in the freight broker industry for 3 decades (does that date me?) I've learned alot along the way. The best way I know to show my gratitude is to give back by helping those new to this exciting industry.

Moving forward,

Jeff Roach