Wednesday, November 30, 2016


It is the time of the year to reflect on all that we are thankful for.  I am thankful to live in a country with so much freedom.  I am thankful for the pilgrims who braved the seas to come to this new world.  I am thankful for the Indians who welcomed the pilgrims.

Our country is an amazing place with so much opportunity.  This year we have had the opportunity to meet so many students who came to our class to better themselves by learning new skills.

I am so thankful for every student that chooses to spend time and money at our school.  I am humbled by our teachers who give of their time to invest in others.

I am so thankful for my family and their patience with me.  I have an amazing wife, three beautiful daughters, each with a nice young man, three granddaughters and three granddogs.  Now life could not be any sweeter than that.

I am thankful that I get to go fishing every now and then.  I am thankful to live in a home with a beautiful view of the lake.  I look out onto that lake as I work and am amazed by God's creation.

Every day brings challenges that can be frustrating or motivating.  I choose to be thankful for the rough patches along the way because they build up my perseverance.

Take some time to reflect on the blessings in your life.  Focus on the good and try to let go of the bad.

Moving forward,

Jeff Roach

Wednesday, November 9, 2016

"Prepared for the World"

We had another incredible group of students this October in Jacksonville, Florida.  As always, our expert instructor, Susie Moore, went above and beyond to prepare these students to enter the transportation “world” and start their career as successful freight brokers and agents. Here’s what they said:

“Learned lots. Well prepared for the world. Best teacher ever - Susie Moore.” 
Brittany Doss

“Very informative course. Well worth the investment.”
Yurri R.

With all the chaos that’s happening in our world, it’s uplifting to have the opportunity to help individuals grow in their careers, and their personal lives, as they embark on the journey to success. If you’re thinking about a change, here’s my advice: Don’t wait for an opportunity. Create it. 

Considering starting a career as a freight broker or freight broker agent? Join us at one of our upcoming live classes or take our course online anytime.  Have any questions about what it is really like to be a freight broker or freight broker agent? Give me a call today (214) 206-1169

Moving forward,

Jeff Roach, president 

Freight Brokers Work Ethic

Freight Brokering is a fast-paced business.  When you locate a load that needs to be moved then you gotta get a move on, to find the right truck for the transport.  You also need to try to find a load going the other way so the trucker (and you) can make money both ways. 

One of the most important characteristics of a freight broker is a strong work ethic.  If you like to get by doing the least amount of work as possible, then you won't make it as a freight broker.  A freight broker needs to work hard and then work harder.  I love the industry because I'm a hard worker.  I have found quite a lot of success because the business fit my work ethic and my ADD personality. 

I've never quite understood someone who didn't want to work or volunteer for most of the hours of their day.  I love fishing but I need to "earn" the time off to go fishing by working hard first. 

I've read many stories of guys who worked hard their whole career then retired with nothing to do.  Then they died.  We need purpose in our lives...A reason for getting out of bed in the morning...a sense of accomplishment. 

Hard work will give you the ability to write your own ticket.  When you are blessed with the ability to make good money then you can easily be generous in giving away to causes you support, friends in need and Kingdom work.

Moving forward,

Jeff Roach

Thursday, November 3, 2016

Crush the Competition!?

Is it really a good idea to crush the competition?  I'm not a fan of the run-away score.  Even if it is my team that is leading...well usually.  It is a little like watching the Varsity play the Elementary school team.  At first the scoring is exciting, then it feels unfair, then a bit like bullying.  I am especially uneasy when I know folks cheering for the other side. 

Competition is healthy.  In sports as in business if we don't have some true competition the victory if shallow.  Competition helps us work harder to get up to speed or so they don't catch us.  Competition makes us think about how we can improve our product, our process or our customer service. 

Competition can even cooperate with each other in a way that makes both sides the winner.  I went in to rent a room in a hotel one weekend.  The hotel did not have any vacancies.  But they asked us to wait a minute.  The front desk clerk called the competitive hotel across the street and made a reservation for us.  Now that was unexpected, very nice and as I left the full hotel I had only nice thoughts about them and their customer service.  I then went across the street to find my room all ready for me.  I had good thoughts about them as well.

But when I try to totally crush the competition at every turn a bitterness starts to grow inside me.  I don't want to help them in any way.  I have no ability to cooperate with them.  We remain distant and in a stalemate.  There are many instances where competing businesses can cooperate for the greater good.  Sometimes a job may be too big for you and you need the competition to help in order to satisfy the client.  Competitors need to work together for a much needed community project.  Competitors need to work together to help lawmakers when they are writing legislation for the industry. 

The competition in this political season has been brutal.  Now when all the legislators get back to work will they be able to draft legislation together or will every thing be us against them? 

I believe as Zig Ziglar said, "You can get everything you want if you help enough people get what they want."  That includes our competitors. 

Moving forward,

Jeff Roach