Monday, June 29, 2009

Franchise-like Business

This is a real chance to own a franchise-like business without paying the franchise fee. If you come to my school - you are recruited by the industry leading Freight Brokers to become agents. No tricks - you are. I promise.

If you have the cash and want to build a brokerage and bring on 1000 agents, I can help you with that too. Meaning that I know how to do this and what systems need to be in place for an investor who wants to build a "non asset business" with extreme LOW fixed cost. Bottom line the freight broker business is booming.

I specialize in helping companies grow their company and I want to be a part of the team. My passion is to create passive residual revenue streams doing honest work. And teaching others how to do it.

I love strategic alliances that are done on a handshake. Feel free to contact me with all small business questions and concerns and especially if you want me to help you on your project or if you want to help mine.
I love to talk to entrepreners, investors, venture capitalist.

Our mission is to educate and motive the go getters and go givers.

You can do this work from anywhere you have a computer. I will tell you how our process works if you do. We are associated and do business with the top industry vendors, carriers, brokers,educators. I will tell you what to do to reach your goals in this business. I have made a lot of good decisions and I have learned from my poor decisions. Let me earn your business. I will if given the chance.

Call Jeff and get the straight skinny on whatever you need to or want to talk about. I will get to your call as soon as possible.

I will be offering more to my shippers and so will you if you come to my class.


Jeff Roach - President
Brooke Transportation Training Solutions

Friday, June 26, 2009

Lemonade Recipe

We're finishing up another great week of freight broker training in Dallas. I am invigorated by working with students eager to learn and grow as a person. On Friday students are presented with career opportunities. A freight broker, like an insurance agent or a real estate broker can work as an independent or be an agent for an established firm. In our classes we present both options. As an independent broker you are your own boss which means, you are it. You find the business and do the business. As an agent for another broker you can focus on finding the business and depend on your broker to help you with some of the back end work. We teach our students to concentrate their efforts on what they do best. We have trained professionals from a variety of different fields. Truckers often become freight brokers when they'd like to drive a little less. They understand a lot about the business but seem to always be amazed by how much they learn in freight broker school. I know that truckers in general don't like freight brokers. I'm happy when a trucker comes to our school and learns to appreciate the job of brokers. I have made it my passion to elevate the reputation of freight brokers. There are some shady ones out there but I know in the long run they won't win out. You get what you give. If you try to run shady deals, others will try to pull the wool over your eyes too. In my career I try to do the best by my customer. I purpose to serve them better than they expect. When you give more than expected you win customers for life. Even if you don't get a customer for life you can sleep better knowing that you did right by others. I read an article yesterday in Inc magazine that talked of a pizza joint that doesn't believe the customer is always right. Blog entries about their food weren't all positive. In a creative genius move they decided to make shirts for their servers with the bloggers' remarks. So imagine going into a pizza place and the waiter walks up with a shirt that says "Our pizza if really greasy." That would make me laugh. I call that turning lemons into lemonade. Life is too short to get upset about critics.
Moving forward,

Jeff Roach

Tuesday, June 23, 2009


Lately I’ve heard a lot of people complaining. After awhile the bad news gets to you. We want everything to get fixed fast. Looks like we’ll have to wait a while longer for the economy to turn around. But remember, we live in a great nation, the land of plenty. Be thankful for whatever in your life is good. And pass along thanks. Here’s a great excerpt from Bryan Flanagan, one of our guest speakers.

It is from his book, Now go Sell Somebody Something.

"Who gave you your first break?
Was it an educator or a coach, a Sunday School teacher, a boss, an associate? Do you remember who had a positive impact early in your business career? What was his or her name?
How did he contribute to your growth and development?
What did she say that you really remember?
How did he know that you needed to hear those exact words just at the right time?
Who came to your rescue when you needed it most?
Who provided the arms to hold you, the ears to listen, and the heart to accept and not judge when you needed it?
Who ventured out to rescue you and then brought you safely back to shore?
Do you remember those people who helped you most in life?

Did you remember to thank them for their help?

If you did not, you made a mistake.
It's not too late to thank them.
Take the time TODAY to thank them.
Thank them and express your gratitude. If you do not, you are making another mistake. Now go sell somebody something."

Moving forward....

Jeff Roach - President
Brooke Transportation Training Solutions

Thursday, June 11, 2009

We Survived

TO ALL THE KIDS WHO SURVIVED THE 1930's, 40's, 50's, 60's and 70's!!

First, we survived being born to mothers who smoked and/or drank while they were pregnant. They took aspirin, ate blue cheese dressing, tuna from a can and didn't get tested for diabetes.

Then after that trauma, we were put to sleep on our tummies in baby cribs covered with bright colored lead-base paints. We had no childproof lids on medicine bottles, locks on doors or cabinets and when we rode our bikes, we had baseball caps not helmets on our heads.

As infants & children, we would ride in cars with no car seats, no booster seats, no seat belts, no air bags, bald tires and sometimes no brakes.
Riding in the back of a pick- up truck on a warm day was always a special treat.
We drank water from the garden hose and not from a bottle. We shared one soft drink with four friends, from one bottle and no one actually died from this.
We ate cupcakes, white bread, real butter and bacon. We drank Kool-Aid made with real white sugar. And, we weren't overweight. WHY?
Because we were always outside playing...that's why!
We would leave home in the morning and play all day, as long as we were back when the streetlights came on.
No one was able to reach us all day. And, we were O.K.

We would spend hours building our go-carts out of scraps and then ride them down the hill, only to find out we forgot the brakes. After running into the bushes a few times, we learned to solve the problem.
We did not have Play stations, Nintendo's and X-boxes. There were novideo games, no 150 channels on cable, no video movies or DVD's, no surround-sound or CD's, no cell phones, no personal computers, no Internet and no chat rooms.
WE HAD FRIENDS and we went outside and found them!

We fell out of trees, got cut, broke bones and teeth and there were no lawsuits from these accidents. We ate worms and mud pies made from dirt, and the worms did not live in us forever.

We were given BB guns for our 10th birthdays, made up games with sticks and tennis balls and, although we were told it would happen, we did not put out very many eyes.
We rode bikes or walked to a friend's house and knocked on the door or rang the bell, or just walked in and talked to them.

Little League had tryouts and not everyone made the team. Those who didn't had to learn to deal with disappointment.
Imagine that!!

The idea of a parent bailing us out if we broke the law was unheard of. They actually sided with the law!

These generations have produced some of the best risk-takers, problem solvers and inventors ever..
The past 50 years have been an explosion of innovation and new ideas.
We had freedom, failure, success and responsibility, and we learned how to deal with it all.

If YOU are one of them? CONGRATULATIONS!

We grew up okay, before the lawyers and the government regulated so much of our lives for our own good.

Kind of makes you want to run through the house with scissors, doesn't it ?
'With hurricanes, tornados, fires out of control, mud slides, flooding, severe thunderstorms tearing up the country from one end to another, and with the threat of swine flu and terrorist attacks, are we sure this is a good time to take God out of the Pledge of Allegiance?' -- Jay Leno

Moving forward,

Jeff Roach - President
Brooke Transportation Training Solutions

Tuesday, June 9, 2009

Freight Brokering Excellence

Brandi Patterson, one of Brooke’s instructors doesn’t just teach freight brokering she spends her day diligently doing what she teaches. She recently celebrated landing a great new account. I asked her to send me an account of how she went about getting the job. Read and learn from a pro.

“I wanted to share with you my recent exciting news about my business as an agent. First let me say that in this business in order to get anywhere you have to assume the driver position. Passengers in this field very rarely go anywhere if they are relying on a driver! You have to be willing to take the risk of going unfamiliar directions and once you have made that destination, it's all about persistence.

Which brings me to my most recent exciting news! I have been working on an account with the government for the past 5 months. Just getting an appointment took about a month. After that initial meeting I was hoping for a shot at providing rates. After many phone calls and e-mails, I was finally offered the opportunity to provide rates. This process of getting the rates took me about a month because of the volume they needed me to rate. This is when having a reputable, experienced brokerage firm behind you becomes critical. Their help gives their agents the opportunity to even pursue these types of accounts! Brooke Transportation gets kudos from me since they were the ones that led me to my current brokerage firm! Anyway, after calling and calling and calling and staying on top of the potential customer, I got news back that I was approved for this account and soon I should be moving loads for a company that most agents and brokerage firms would die to have. AAFES (they are like the Walmart for the military) is the account. If I can encourage any of you of anything, it would be to learn the business. A perfect start would be to take this class, I did and now I am an instructor for it.

Don't give up! Winners never lose and Quitters never win. Be a winner and this business will take you far!”

We’d love to have you in our next live class or online class. Learn from the best so that you two can be a winner in a great industry.
Moving forward,

Jeff Roach

Wednesday, June 3, 2009

New Freight Brokers on the Loose

Last week we hosted a live freight brokerage class in our Dallas/Fort Worth office. What a great group of students. It was a diverse group, students from the transportation industry looking to learn more, real estate brokers and then those with no sales experience at all. Here is what they wrote about their week long training. I enjoyed spending time with this fine group. Good luck graduates. Call anytime.

The entire week was full of information! Instructors were very professional and had unlimited knowledge on all aspects of the business. I am totally confident I can do sales and service now. I would highly recommend this training to anyone who is looking to make a positive change in life! Way to go guys! Vickie Clemens

Great information! Very comprehensive course. Passionate instructor. Jerome Madison

I came into this training with no experience in the freight or trucking industry and no sales experience. I left with the tools and knowledge to be a successful as an agent or broker. The rest is up to me. Jonathan Moss

Great information. Thanks for everything!! Roman North, Racehorse Express

I came into the class with no experience and when I got there it was everything I expected and much more. It was fun, exciting and very helpful and well worth my money. Quintonia Bolten

I had a great time interacting with others and staff. It really opens your eyes when you see all the opportunities that exists on the different web sites Take the opportunity and run with it. Tim Clemens

I came into this class as an owner operator wanting to open my own brokerage. The information that I learned helped me to understand the way to quote rates and inquire of shippers. It was well worth the investment. Thomas Latchie

My first call was to Jeff Roach. He took an hour and a half of his time to talk with me about the class. That was before I signed up for the class. When I came to class I learned more than I expected and all questions were answered. I now feel I can start my business with what I learned and have the resources to help me be successful in it. Thank you. Robin.

Moving forward,

Jeff Roach