Thursday, November 29, 2012

Zig Ziglar, one of the greatest inspirational speakers of all time left this earth yesterday.  Zig's words have kept me motivated daily. . .  motivated to seek the high road, motivated to excellence, motivated to serving others and motivated to dream big.  He was a hero to me.  I quote him often because his words have impact.  He was an incredible success not by clawing his way to the top but because he helped countless others find their dreams.  He was elevated by lifting others up. 
Rest In peace Zig. It is a sad day for me; however, I know where he is going so I rejoice in a life lived well. Zig's legacy has touched millions and will for generations to come. God Bless the Ziglar family as they are as gracious as he was. You will be missed my friend.

Our Friend, Mentor to Millions and Master Motivator Zig Ziglar passed peacefully from this world this morning. Angels are rejoicing and he is now speaking with Jesus. Please leave your favorite Zig Story or message to family at

Our Friend, Mentor to Millions and Master Motivator Zig Ziglar passed peacefully from this world this morning. Angels are rejoicing and he is now speaking with Jesus. Please leave your favorite Zig Story or message to family at

Moving forward,

Jeff Roach

Friday, November 9, 2012

Hire Education


What is the practical purpose of getting an education?  To get hired.   The more education one has,  the better the job potential, or so we hope.  Because of the challenging economic times and the specialized training needed for many of the best jobs, education has had to adjust.  Because of the advancement of technology and its application in almost any industry, graduates of today need skills we hadn’t even heard of a decade ago.  More high school graduates attend college than in the past.  More then go on to additional education. 

Prior to the industrial revolution workers were trained by working along side someone in their field.  A cobbler would train a young boy how to fix shoes so then he could become a cobbler.  Fathers often trained sons.  Now education has progressed to offering an abundance of learning venues. 

I believe the best approach to education is a little of the old and a little of the new.  We teach freight broker wannabes the technology that help them find loads, find trucks and find potential customers.  We also give hands on training (like an apprenticeship).  Then on Friday of our week of intense learning Freight Brokerage come in, meet our students and offer job opportunities to work as agents in their companies. 

One of our former instructors, Drake Silver, now works in an incredible Brokerage and comes to our school on Friday to offer graduates positions at his firm.  He knows that someone trained at Brooke will be ready to perform well from day 1.  Positions offered our graduates come in a variety of “sizes”.  Some of the positions offered have great benefits attached, some are all commission, some hourly, some a combination of the commission and salary.  

Education is never wasted.  It can help you succeed in your current career, teach you a new career and inspire you to dream big.  Join us for training or give me a call anytime to discuss your dreams for a brighter tomorrow.

Moving forward,

Jeff Roach

Thursday, November 1, 2012

Powerful Introduction

 I liked this article by Jeff Hayden from  so I thought I’d post excerpts.  Like his name, too.
How do you introduce yourself? When you feel insecure, do you prop up your courage with your introduction? Do you include titles or accomplishments or "facts" when you don't need to?
If so, your introduction is all about you, not your audience.


See less as more.
Brief introductions are always best. Provide the bare minimum the other person needs to know, not in an attempt to maintain distance, but because during a conversation more about you can be revealed in a natural, unforced, and therefore much more memorable way.

Stay in context.
If you meet another parent at a school meeting, for example, just say, "Hi, I'm Mark. My daughter is in third grade." Keep your introduction in context with the setting. If there is no real … just say, "Hi, I'm Mark."

Embrace understatement.
Unless you're in a business setting, your job title is irrelevant. Even if you are in fact the CEO of WeKickSeriousButt Enterprises, just say you work there. To err is human. To err humble is divine.

Focus on the other person.
The other person is the only person that matters. Ask questions. Actually listen to the answers. The best connections never come from speaking; the best connections always come from listening.
.... Acceptance and camaraderie are earned by effort, not granted by title.

When you introduce yourself, embrace the moment and the setting for what it says about you in that moment, not in comparison to your titles or accomplishments.
Just be whoever you are, skills and struggles and triumphs and failures and all. You are your true audience, even when you introduce yourself.
Always be yourself--especially to yourself.

As a freight broker, consultant and trainer.   I introduce myself to lots of people every day.  I find other people’s stories to be fascinating.  And I find that people like to tell their story.  When you listen, you start a relationship that could very well turn into business, but if not you’ve at least enjoyed a new story and maybe gained a new friend. 

Moving forward,

Jeff Roach