Thursday, October 29, 2015

Working with Carriers

As a freight broker or freight broker agent, it is wise to develop working relationships with carriers of all kinds.  Some shippers have their own fleet of carriers.  The tendency of new freight brokers is to assume that those shippers don't ever need a broker.  That is simply not the way it works.  Even though they have their own goods that they move across the country all the time, they often need a broker to fill an empty or partially empty truck (LTL/less than truckload) on their return trip.  If a truck can haul a load both ways it is more profitable, more efficient and more environmental.  A full truck both ways saves fuel and the truck drivers' time.

Private and "for hire" motor carriers are companies that provide truck transportation.  The private carriers have cargo to move.  The "For Hire" motor carrier provides transportation of loads belonging to others that don't have a fleet.  During peak seasons of cargo movement (i.e. harvest time for farmers or Christmas stock for retailers, etc.)  a private carrier may need a "for hire" motor carrier to help with their excess loads.   There are two types of "For Hire" motor carriers:   Common and contract.  

As a freight broker establishes his business he should figure out a focus industry.  As a broker focuses on a specific business he will learn who needs his services.  A freight broker or freight broker agent knows he is on the road to great success when he gains repeat business.

Get to know shipper and carriers.  Establish a solid business reputation of integrity.  Work hard and you will find success.

Moving forward,

Jeff Roach

Adapted from Entrepreneur's "Start Your Own Freight Broker Business"  Fourth Edition by the staff or Entrepreneur Media and Jacquelyn Lynn

Wednesday, October 21, 2015

Above and Beyond Expectations

A group of new freight brokers and freight broker agents are on the loose.  Here are their thoughts about the live freight broker class they completed with Brooke Transportation Training in Dallas.  Thank you students for being a great group and spending this week with us to broaden your horizons.  The sky is the limit with freight broker training. 
They called the course "eye-opening, above and beyond expectations, fun, a wealth of information"…well you read what they said.  We are honored to have spent the week with them.

I am a Freight Carrier who is expanding our business.  This class has created in me a new hope and mindset for our company’s future.  I am beginning to see the possibilities can be endless with dedication and hard work with a heart for customer service. --John Eakin
 P.S. Vinny is the man.  What an instructor!!!!

The opportunity to speak with Tish and have online presentation and phone was invaluable.  It was eye opening and real world experience.  Great work and information. --Taryn Connely

This class was above and beyond what I expected.  I came in with the idea that this job was simple.  I was very wrong.  This was overwhelming at first but the class is very interactive and hands on which gave me the opportunity to ask questions, get answers, and find resources.  This class gives you all the info you need in order to be a broker so although the class and industry are a difficult challenge, neither are too hard.

This instructor, Vinny, was very friendly, funny, and resourceful!  He made everyone feel comfortable and involved in order to learn the best we could.  It was a very safe and welcoming environment despite my shy personality.

This was a great learning experience for me.  It really opened my eyes.  This has helped me so much I am excited and eager to get back and get to work.  Vinny is not just an instructor, he is a friend, and funny guy.  He said he will be checking up on us so that is reassuring.  --Robert

I received a lot more than I expected from this class.  I came in to learn how to be a broker and received personal growth as well.

I am so thankful that I took this course to help me go to this next level in business.  The trainer (Vinny) provided not only a wealth of knowledge to help grow the business but all the brokers who came in to assist provided us with the proof that this school actually cares and will assist us in being successful. --Don Denise Reed

When my husband and I arrived to Brooke Transportation Training, we figured we would gain some knowledge on being a broker, from day one Mr. Vinny gave us way more insight on the brokering than we expected.  We could not have made a better decision on coming to this training.  Brooke Transportation Training is the absolute best. -- Allison Davis

Attending this class has been a joyful experience.  Mr. Vinny went above and beyond.  Me and my wife have gained knowledge and understanding to take back with us to officially run a company.  We couldn’t be more excited and grateful for this opportunity.

Brooke Transportation training was the best decision my wife and I could have made.  Mr. Vinny gave us so much knowledge on so many subjects.  It was just a great opportunity for me (us).  And we would do it all over again.  Hopefully this training will help us to be more successful as a broker. --Daryl Davis

This class was/is the most greatest experience.  I gained confidence in myself and from the instructor to move forward in my business.  This class has encouraged me to achieve my goals in every possible way and merging my current Transportation firm into 1 big brokerage firm.  Thank you Vinny. --Victor

Our sincere appreciation for absolutely outstanding information in this class that will move my business into a “Million Dollar” company.  All of my needs have been met with Brooke Transportation.

I am thoroughly impressed with every aspect of this operation!  The instructor was very detailed, inspiring, friendly, great, happy, helpful, and well educated with the knowledge of the program. --Antoinette Boston
Reading through these testimonials every month assures me that I am in the right business.  I am so honored to be a part of preparing others to succeed beyond their expectations!
Moving forward,
Jeff Roach

Wednesday, October 14, 2015

The Best Thing About Being a Freight Broker

According to a recent survey in Transportation Journal magazine, the aspects brokers enjoy most about their work are solving problems for their customers and the fast-paced environment of the transportation industry.

So if you are a problem solver and like to keep moving then freight brokering is right up your alley.  I have always excelled in sales no matter what it was I was selling. Selling is simply helping another fill a need.  A manufacturer has a need to get merchandise moved from one area of the country to another and a broker solves that need by finding a carrier who needs to fill his truck from one area of the country to another. 

What is most frustrating about being a freight broker?  According to the survey brokers are frustrated with the lack of trucks and the feeling that brokers are not respected as professionals.  The need for more truck drivers is well documented. I recently read an article that praised the military for their training of carriers so that as soon as they get finished with their service they can easily move into the transportation industry as a truck driver.  I'm proud that our school is certified to train disabled vets to become freight brokers.  So if you know someone who needs a job, encourage them to become a truck driver or a freight broker.

I believe we as freight brokers or freight broker agents can change the thought that brokers are not professional by always conducting business with the highest level of integrity.  That is what we train in our freight broker training courses.  Honesty is the best policy.  Sometimes a little white lie may seem easier than telling the whole truth but in the long run it is not worth it.  If a customer gets the smallest hint that you are not being totally above board with him, he will take his business elsewhere.  Most professionals respect, prefer and expect others to take responsibility for their mistakes.  We all make mistakes but we don't all own up to our mistakes.  Now that is a mistake.

Moving forward,

Jeff Roach

Friday, October 9, 2015

Freight Broker Motivation

In our training we try to load our students up with motivation in becoming an excellent freight broker.  A key to being a success is staying inspired.  I am big fan of Zig Ziglar.  I use his quotes as words to live by.  I encourage my students, my friends, my family, my new acquaintance at Starbucks, well anyone who will listen, to heed Zig's wise advice.  Zig is no longer with us in body but he lives on with his legacy of great motivational quotes and his model of a life well lived.

So what are a few Zig words that are crucial to life and in being a great freight broker?

"You can have everything in life you want, if you will just help enough people get want they want."  Zig Ziglar

The key to finding success as a freight broker or freight broker agent is helping shippers get what they want. As well as helping carriers get what they want.  Shippers want their goods moved when they need, where they need at a price they need.  Carriers want their trucks full both to and from a destination and to be paid fairly in a timely manner.  That is freight brokering in a nutshell. 

A big component of a freight broker's job is listening to both sides and then negotiating a fair deal.  The first deal is the hardest because you haven't built up a reputation.  As you do a good job for one customer you will have confidence to move forward.  Your reputation in the industry is built one job at a time. 

Our tendency is to start the day thinking "what do I want today?"  According to Zig we should start the day thinking through who we can help get what they want.  Continue on the path of helping others and you will realize you have what you want. 

Moving forward,

Jeff Roach