Tuesday, January 27, 2009

Enthused for the future

We just finished another great class in Dallas. Next week we’ll be in Jacksonville Florida for our live Freight Broker Training. The uncertainly of the economy is making everyone a bit on edge. My brother in law works for a large oil company (I won’t be naming names). They had pages of job openings on their website when the boss called for a hiring freeze. What that tells me is there is plenty of work to be done but a lot of companies are not hiring. It may be a tough time to find a job but sooner or later the work will have to be done. Those who are trained and ready will get the work that are waiting for confidence in our economy to return. When companies are getting skittish it is a good time to be your own boss. Our students aren’t nervous about the future. They are excited about the possibilities.
Here is what a few of last week’s graduates said about their experience in our class:

Lots and Lots of information! Brandi (the instructor) was very thorough, very encouraging and high energy! I'm coming out of this feeling encouraged & high energy & hopeful for the future. - Joel Jenkins

I liked the class. I felt like I got a lot of one on one time with the instructor.
-M. Rodriguez

So much information, I’d like an extra two days. The information was great! True to the industry. Brandi has a great wealth of knowledge! -Travis Gilton

Call us for a week of inspiration, encouragement and skills training. No matter the economy truckers keep our country moving.
Moving forward,

Jeff Roach

Friday, January 23, 2009

Elephants are not our Model

I subscribed to Zig Ziglars “My Daily Insights”. Each day they send me an inspirational quote. On Fridays they send a story. I’m passing on an edited version of today’s story because I found it inspiring.

Why The Elephants Don't Run
By Jim Donovan

A number of years ago, I had the rather unique experience of being backstage in Madison Square Garden, in New York, during the Ringling Brothers Barnum & Bailey Circus. As I was passing the elephants, I suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. I saw a trainer near by and asked why these beautiful, magnificent animals just stood there and made no attempt to get away.

"Well," he said, "when they are very young and much smaller we use the same size rope to tie them and, at that age, it's enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They think the rope can still hold them, so they never try to break free."
I was amazed. These animals could at any time break free from their bonds but because they believed they could not, they were stuck right where they were.

Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before? How many of us are being held back by old, outdated beliefs that no longer serve us? Have you avoided trying something new because of a limiting belief? Worse, how many of us are being held back by someone else's limiting beliefs? Do you tell yourself you can't sell because you're not a salesperson?

Particularly in starting or running a business, we are cautioned not to take risks, usually by well intentioned friends and family. How many of us have heard, "You can't do that?" These are the dream stealers who, due to their own limiting beliefs, will attempt to discourage you from living your dreams. You must ignore them at all cost! I am not suggesting that you should not seek advice from qualified individuals and mentors, but that you avoid like the plague, being swayed by the limiting beliefs of others, especially people who are not in their own business.
Challenge your own limiting beliefs by questioning them. If you begin to question a belief, you automatically weaken it. The more you question your limiting beliefs, the more they are weakened. It's like kicking the legs out from under a stool. Once you weaken one leg, the stool begins to lose its balance and fall. Think back to a time when you "sold" someone on yourself. We are selling all the time. You have to sell your ideas to your spouse, your children, and your employees - even your banker. Maybe, as a child, you sold Girl Scout cookies or magazine subscriptions to raise money for your school team. That was selling too!

Once you realize you are, in fact, a capable salesperson , you have weakened that old belief and began to replace it with a new, empowering one. Look for references to support the new beliefs you want to cultivate. As in the example of the stool, you want to reinforce your beliefs by adding more and more "legs" to them. Find people who have accomplished what you want to accomplish, discover what they did and model their behavior. Remember back to times in your past when you were successful and use that experience to propel yourself forward. If your challenge is in sales, read sales books and listen to tapes or attend sales seminars. This is a critical area of your business. One that cannot be undermined by limiting beliefs.
There is a technique called "fake it until you make it" that works well. I am not suggesting you live in denial, just that you begin to see yourself succeeding. Visualize your successes. See yourself vividly in your minds eye making the sale and reaching your goals. Affirm, over and over, that you are su cceeding.
Write your affirmations daily. Of course, make sure you take the appropriate action. As it says in the Bible, "Faith without works is dead."
Remember that your subconscious mind does not know the difference between real and imaginary. Before you go on a sales call, take a moment and mentally rehearse the scene, just like actors and athletes do. Tell yourself, "I'm a great salesperson." Do this over and over, especially just before a sales call. See the sale being made. See and feel the success. You will be pleasantly amazed at the result. Don't take my word for it. Give it a try. You have nothing to lose and everything to gain.
It has been said throughout history that what ever you believe, with conviction, you can achieve. Don't be like the poor elephant and go through your life stuck because of a limiting belief you were given or developed years ago. Take charge of your life and live it to the fullest. You deserve the best!


Jim Donovan is the author of the International bestsellers, Handbook To A Happier Life and This Is Your Life, Not A Dress Rehearsal. He is also the founder and CEO of www.FreelanceHelp.com, an Internet network for creative professionals. His articles, books and a free subscription to his newsletter are available from www.jimdonovan.com
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To come to our one day sales intensive go to brooketraing.com

Moving forward,

Jeff Roach

Monday, January 19, 2009


Celebrate the life of a great visionary. A nobel peace award prize winner. A champion for the oppressed. One man can make a big difference in his life and far beyond, because of the legacy of a life of compassion and purpose. Be inspired by his life:

Martin Luther King, Jr., (January 15, 1929-April 4, 1968) was born Michael Luther King, Jr., but later had his name changed to Martin. His grandfather began the family's long tenure as pastors of the Ebenezer Baptist Church in Atlanta, serving from 1914 to 1931; his father has served from then until the present, and from 1960 until his death Martin Luther acted as co-pastor. Martin Luther attended segregated public schools in Georgia, graduating from high school at the age of fifteen; he received the B. A. degree in 1948 from Morehouse College, a distinguished Negro institution of Atlanta from which both his father and grandfather had graduated. After three years of theological study at Crozer Theological Seminary in Pennsylvania where he was elected president of a predominantly white senior class, he was awarded the B.D. in 1951. With a fellowship won at Crozer, he enrolled in graduate studies at Boston University, completing his residence for the doctorate in 1953 and receiving the degree in 1955. In Boston he met and married Coretta Scott, a young woman of uncommon intellectual and artistic attainments. Two sons and two daughters were born into the family.

In 1954, Martin Luther King accepted the pastorale of the Dexter Avenue Baptist Church in Montgomery, Alabama. Always a strong worker for civil rights for members of his race, King was, by this time, a member of the executive committee of the National Association for the Advancement of Colored People, the leading organization of its kind in the nation. He was ready, then, early in December, 1955, to accept the leadership of the first great Negro nonviolent demonstration of contemporary times in the United States, the bus boycott described by Gunnar Jahn in his presentation speech in honor of the laureate. The boycott lasted 382 days. On December 21, 1956, after the Supreme Court of the United States had declared unconstitutional the laws requiring segregation on buses, Negroes and whites rode the buses as equals. During these days of boycott, King was arrested, his home was bombed, he was subjected to personal abuse, but at the same time he emerged as a Negro leader of the first rank.

In 1957 he was elected president of the Southern Christian Leadership Conference, an organization formed to provide new leadership for the now burgeoning civil rights movement. The ideals for this organization he took from Christianity; its operational techniques from Gandhi. In the eleven-year period between 1957 and 1968, King traveled over six million miles and spoke over twenty-five hundred times, appearing wherever there was injustice, protest, and action; and meanwhile he wrote five books as well as numerous articles. In these years, he led a massive protest in Birmingham, Alabama, that caught the attention of the entire world, providing what he called a coalition of conscience. and inspiring his "Letter from a Birmingham Jail", a manifesto of the Negro revolution; he planned the drives in Alabama for the registration of Negroes as voters; he directed the peaceful march on Washington, D.C., of 250,000 people to whom he delivered his address, "l Have a Dream", he conferred with President John F. Kennedy and campaigned for President Lyndon B. Johnson; he was arrested upwards of twenty times and assaulted at least four times; he was awarded five honorary degrees; was named Man of the Year by Time magazine in 1963; and became not only the symbolic leader of American blacks but also a world figure.

At the age of thirty-five, Martin Luther King, Jr., was the youngest man to have received the Nobel Peace Prize. When notified of his selection, he announced that he would turn over the prize money of $54,123 to the furtherance of the civil rights movement.

On the evening of April 4, 1968, while standing on the balcony of his motel room in Memphis, Tennessee, where he was to lead a protest march in sympathy with striking garbage workers of that city, he was assassinated.

Moving forward,

Jeff Roach

Friday, January 16, 2009

What do You Wish You Knew?

I just browsed through the list of courses offered through our elearning partner on our elearning website justintimefreight.com. The featured course is freight broker training because that is the course we wrote and facilitate but there are many more offerings. In 3 minutes I found 4 other courses I’d like to take. There is a course on small business, entrepreneurship, accounting, video game development, etc.. There are literally thousands of courses. There needs to be a course on how to choose a course. There is a test to see if elearning is for you. Go ahead take the test. What have you got to lose? Better yet think of all you have to learn. My kids often get frustrated in school because they have to learn stuff they think will never be of use in their life. I tell them no learning is a waste. It is exercise for the brain. The brain muscle is an important one to keep in shape.

Every month we have live freight broker training classes in Dallas, and California. What better way to start the new year than with new inspiration, a new career and a new networking group. And as the article stated in yesterday’s blog, the trucking industry is predicted to have a big comeback toward the end of the year. Get ready now.

As schools and colleges start another semester reflect on what you’d like to learn to expand your mind, learn new skills or change your career altogether. Today’s generation of students aren’t traditional in their approach to much of anything, including learning. If they can take a course using their computer at a beach, heck why not?

Our online partner is the largest provider of online courses in America. The courses are interactive, include animation and you can call the teacher (that would be me for Freight Brokering) with questions. Train with your computer and the Internet anywhere. As a freight broker you can earn an excellent living with your computer and the Internet.

To sign up for an online course, or online career training log onto Justintimefreight.com
Or contact me. I find great joy in assisting other in finding the course or career that fits them. Traditional classroom learning was a challenge to me through my educational years. I understand and appreciate alternative approaches in education.

Moving forward,

Jeff Roach


Thursday, January 15, 2009


Longing for some good news? Hang in there, things are predicted to turn around for our trucking industry. Here are some excerpts from an article predicting a strong recovery late this year.

Strong recovery late in ‘09

By Justin Carretta, online news editor

The North American economy will most likely not recover until late 2009, but when it does the demand for trucking services will likely outweigh the supply and truck rates will be under upward pressure, according to David Bradley, CEO of the Canadian Trucking Alliance (CTA).

Bradley said that the biggest problem for truckers over the past year has been over-capacity, as there have been too many trucks chasing the level of freight being generated by the economy. However, the trucking industry across the continent has been shedding capacity, he said.

“It’s been a tough year for everyone,” Bradley said. “But shippers would be advised to partner with carriers now to lock-in capacity for when things come back.”

The solution to staying afloat is to build relationships that weather any kind of economy. As a freight broker I truly enjoy getting to know the shippers and carriers I work with. I don’t only know what they need shipped. I’ve learned the names of their kids and dogs but not because I thought it would help me make sales. I find people fascinating. They all have a story that they enjoy sharing with those they trust. Start a new relationship today on a small level who knows what it will grow into.

Moving forward

Jeff Roach

Tuesday, January 13, 2009

Top 2009 Jobs

Just read on AOL articles on the top 25 jobs for 2009. Freight Broker comes in at #19 with a higher income at $54,000 than most of the other 24 jobs.
So jump on in. Give us a call we can get you trained to succeed in this top vocation for this year. Freight brokers who work hard earn well. Freight Brokers are the middlemen finding trucks to move goods. There will always be a need for freight brokers who are honest, hard working and creative. There may be a slow down in certain industries like automobiles for instance. But if people put off buying a new car, they will need to repair their old car, so car parts sales will go up. Thus freight brokers will be needed to move car parts. With the graying of the baby boomers, healthcare equipment, prescriptions and first aid supplies are in higher demand. Freight brokers can help get those needed supplies shipped from the manufacturers to the medical centers. As families cut back on eating out they will increase their grocery shopping. I know I’m not going to totally cut out eating anytime this lifetime. The freight broker needs to get food distributed.

Perhaps as a freight broker you become specialized in alternative fuel industries. Learn about wind energy so you can talk intelligently with the manufacturer of wind energy turbines. Round up some truckers equipped to move solar panels then offer your services to get the panels to their users.

These are just a few examples of the on going, recession proof need for freight brokers. It is an exciting fast paced job that fits right in with who I am. Give me a call if you are even considering this field. I’m real honest, I don’t sugar coat. I tell you the commitment and the rewards.

If any of the other 24 jobs on the hot jobs list for 2009 seem more your style search our list of courses on justintimefreight.com (enter then click e-learning center). There are thousands of courses to choose from.

Moving forward,

Jeff Roach

Monday, January 12, 2009

Don't Get Distracted

I've been away from my blog regularily for awhile and missed it. It is healthy for me to write out my thoughts. It helps me think clearer. And readers have told me they benefit from it as well, go figure. So I'm making a resolution this January 12th to get back to some regular blogging. Sometimes I'll get distracted from the big picture of my business as well. I easily get caught up in the urgent calls needing to be returned, paperwork to file, etc. etc. I'm sure I'm not the only one.

I was honored to be asked to consult with Tango Transportation recently. I found I really enjoy consulting. I have learned I actually can assist others in seeing their big picture. I can come in as a third party and see areas of the business that could run more efficiently. When you are in the day to day it is very hard to see the big picture. I'm not shy, so I don't mind bluntly pointing out what can be improved.

Tango had done an analysis and found they could make a lot more money through their brokerage division. I traveled to their headquarters and spent a week watching, advising and helping implement some new ideas. I pointed them to some technology tools that streamlined some processes tremendously. My partner Brian Flannigan helped with some great sales training. They sent me a very nice email:

"Tango Transport wanted to increase revenue that was being generated through our brokerage division. We hired Jeff Roach with Brooke Transportation Training Solutions to come in and evaluate our current systems and processes. In addition we asked that he provide sales training to our people involved in both inside and outside sales. We were very pleased with the results of both. His thorough understanding of what it takes to be competitive in today's tough economic environment, as well as systems and procedures that streamline the brokerage process has produced immediate results. The sales training was not the standard sales "go get-em" training, but was training that gave practical solutions to todays challenges.

I would highly recommend Jeff and Brooke Transportation Training to any company wanting to improve their brokerage and sales results."

Joe C. Gabbard
VP of Capacity Development
Office: 318-683-6688
Cell: 318-402-9890

So if you have gotten distracted by the urgent give me a call (214-206-1169)to see if you think a little consult would benefit your bottom line.

Moving forward,

Jeff Roach

Tuesday, January 6, 2009

2009, 2009, 2009

I’m trying to get that new year number engrained in my brain.

A new year is a great time to make a fresh start. Take time to reflect on the greatest times of 2008 and then those things that weren’t so great. A natural human tendency is to think too much about what went or could go wrong rather than the victories and blessings of each day.

Start something new and challenging this year. Come to our freight broker training school live or on line. Choose a course from Justintimefreight.com. Get the blood in your brain flowing. It is too easy to hang with the status quo. Learning a new thing can be quite daunting and scary. But if we don’t stretch ourselves we will end up bored and purposeless.

Take some time right now to reflect and dream. Click though the offerings of online classes on our site. I really love what I do because I get to see so many find a new zest for life through learning tools for greater success.

Moving forward,

Jeff Roach