Friday, May 20, 2011

It is Small Business Week

As a small business owner I am encouraged and inspired by others out there that forge into the grand of adventure of small business ownership. Our country was founded on freedom in many areas including the freedom to start your own business. Starting a business can be scary, risky and daunting. But that is what makes it a grand adventure. As small business owners we must support each other through anyway we can. I met a man from India a few years back, listened to his story and then asked him to a part of my team of guest speakers.

My friend and frequent guest speaker at Brooke Transportation Training is Krish Dhanam. He has helped me understand what a blessing it is to live in our nation. He wrote The American Dream from an Indian Heart. “As the seasons of my youth turned the innocence of childhood dreams into an obsession of adult want, I realized I would never be satisfied until I came to America. I had arrived at a crossroads in my life where I was in love with another country and contempt were the feelings I had towards my own homeland. We all go through that phase when all we want is something other than what we have. However, because of strong parental influence, I started doing something that would come back to assist me later in life when I needed it most. I began to focus my learning towards American History and spent my time studying the cultural nuances that made it such a popular destination.

The principle is very simple. If you are at Point A and want to be at Point B, do not wait until you get to Point B to figure out what you need to survive and thrive there. Do the planning and preparation before you expect the success you want for yourself.”

That is a great challenge for me. I like to just forge right in. Taking the time to do my homework is not always fun but being prepared always pays off.

Moving forward,

Jeff Roach

for lots of resources for small business go to:

Wednesday, May 11, 2011

Measured Days

I learned today: our days are measured.

So are our loved ones.

In other words, we only have a certain number of days on earth. And, our time with each of our loved ones is finite.

One of the best things I do for my business and to make the most of each day, is staying positive. In freight brokering as in any sales job, you have to make a lot of calls that don’t lead to a sale. This can be frustrating if you focus on those negatives. Instead, realize each “no” is one step closer to a “yes”. Each “no” may one day lead to a “yes” if I don’t burn bridges. I learned today that our days are measured. So make the most of each day by focusing on the great in the day. Being my own boss is great. Having a 1-year-old granddaughter is great. Enjoying a beautiful wife and three daughters is super great.

Remember not to worry - you are not in control anyway. I have learned that God is in control from start to finish. He even knows how much time we have on this earth. Zig Ziglar says you’re going to be dead a lot longer than your going to be alive...LOL. You really can have everything in life you want if you will just help enough other people get what they want. ZZ Peace! God is with you. He has plans to bless you. I didn't make this stuff up to make you feel better. It's all in the Good book.

It does make me feel better to appreciate what I have and whom I have in my life. I feel comfort knowing that. I hope you do too.

Moving forward

Jeff Roach ˆ President

Brooke Transportation Training Solutions
Phone 214-206-1169
Fax 469-327-2712

Monday, May 2, 2011

Best Time for the Best

Anybody can succeed when the economy is popping. When things are not spinning like a top, that is when the best shine. Lots of companies have had to make cutbacks. Who are the first to go? The under-performers of course, then the new hires and those close to retirement. Only a foolish CEO would let go of a top performer. When it is harder to land business that is when you need those who keep on working hard, moving forward with integrity and professionalism.

The same goes for freight brokers and carriers. Those who perform consistently, with integrity, succeed even in a down economy. So I’d say it is the best time for the best. The best time for professional, ethical brokers, carriers and training schools.

This business is complicated. Education is a key to success.

I’ve been talking with some of the brokers who hire agents from among the Brooke Transportation Training school graduates. They are doing great. Why? Because they are well trained. They understand the process of getting business and working that business so first time customers become customers for life. They’ve learned how to weather any economic climate. Don’t be afraid of being knocked down…just get back up.

I’m very proud of our graduates who get out and put to practice what they learned in our quick but effective training program.

As freight brokers, our job is to educate both the shipper and the carrier. Because of the rising cost of transportation we will have to raise rates or more trucking companies will go under. There is a huge shortage of carriers today. For every three loads there is one carrier to move that load. We have to work together in helping carriers stay afloat so we brokers can do the job of moving our customer’s freight. Carriers often come to our school and gain great knowledge of how to be a better carrier for brokers. They are taught to know if or when it is the right time to start their own brokerage.

Freight Brokering is consistently one of the top picks as a work from home opportunity with the most potential for great earning. The cost to get in is minimal compared to the cost of getting in most any other business. For way less than the cost of a franchise you can have your own freight brokerage. Most of our graduates start as an agent for a larger brokerage then may strike out on their own if they desire. It is very similar to being an insurance agent. Some stay under the State Farm name others become independent insurance agents.

It is a tough time for lazy brokers but a great time for ethical, hard-working brokers.

Professionals are developed through training and experience. We all have God given talents. We each chose to develop those talents or to loose those talents.

1. Attitude is everything
2. Perseverance is a close second
3. Focus on progress, not perfection

Enjoy this beautiful Spring Day!

Moving forward,

Jeff Roach