Thursday, October 4, 2007

From Objective to Goal

In freight brokering as in any new business the task of getting a thriving business thriving can be daunting. So how do you handle life and sales one day at a time?

Set realistic Short Term Objectives to Reach Long Term Goals.

I tell my students all the time, plan on making 50 calls a day for 6 months before you start seeing results. Short term objective: 10 calls this hour with one potential call back. Long term goal: a relationship with a potential shipper. Just gotta get some first downs before you'll score a goal.

Choose a niche were you will be calling like-minded people and the calling will be fun. Have you ever met a stranger who had something in common with you. In no time you feel like long time friends. As you call, make notes on what you talked about so when you call back you remember where the conversation went. Let them know you’ll be calling back to see if you can help them in any way.

I’ve blogged about my international students who have built a very viable market with those from their nationality. My buddy and co-teacher Lance hits if off with anyone who loves football because he was a football star in college. (Lance White was inducted into the Hall of Fame this weekend). You get the picture. Life is so much more than making money. Find purpose in helping others with the help of the Almighty. The money will come.

Moving forward,

Jeff Roach - President
Brooke Transportation Training Solutions

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