Thursday, September 11, 2008

Both Sides of the Street

When we talk about building a freight brokerage business we tend to focus on the shippers. Of course you need stuff to move but just as important are competent carriers. The carriers I know are golden grassroots folks. They are hard working people who keep our country supplied with essentials and fun stuff too. It seems obvious that we should know as much about our carriers as we can but no one spends time talking with them.

Carve out some time to meet carriers in your area. Call on them. Great questions include: What are your needs? What are your lines? How often do you deadhead?
How can I help you?

Ask questions then sit back and let them talk. With the price of gas having dropped a little, they should be in a good mood. The more you know about both sides of the transportation chain the better able you will be to serve their needs.

Stay dry to all you in the Gulf Coast area as you prepare for Hurricane Ike. Have a great weekend.

Moving forward,

Jeff Roach

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