Marketing Trends

Freight Brokers and Freight Broker agents need a Business to Business marketing plan to succeed.  I decided to post this article I read this morning to all you upstart entrepreneurs that read my blog.  My favorite point is #5.  Human to human marketing.  Kind of old school but so refreshing.  Let's get back some personal interaction in our business dealings. 

What's  Trending in B2B Marketing by Peter Foubert

There’s a lot of blogging and writing going on about inbound marketing and related topics. Everybody seems to have an opinion and they’re all keen on making predictions. But what is really happening out there? These are some of our own experiences:

1. It may not be new, but content marketing is getting more and more important. However, a lot of companies are struggling to consistently create valuable content through a variety of channels. Content writers who know their way around social media, blogs and PR have a bright future and if you find one… keep them!
2. Content marketing also becomes the primary influencer of search visibility. Therefore the social sharing of articles, blogs, or product reviews will determine the quality and search engine page results. Seen in that light, visual content will become crucial.
3. Online advertising will increase, due to new techniques like ad retargeting and programmatic advertising. Since Facebook is significantly decreasing organic reach, paid advertising will increase. Object-based campaigns with a focus on specific actions such as website clicks, app downloads, and email opt-ins will become more important.
4. According to Forbes, by 2017 87% of connected device sales will be tablets and smartphones. So mobile optimization will continue to rise. Responsive sites or mobile apps, but also mobile-optimized content adapted to the length of time and context in which people use their mobile devices. And again, mobile usability is relevant for optimal search results…
5. Human-to-human marketing becomes the “new” standard. More and more B2B marketers begin to value the art of storytelling… finally! Their consumers wish to interact with other humans, not with businesses or corporations. Therefore spendings on personalized marketing campaigns will increase significantly.
6. The increase of marketing software will stimulate microtargeting and hyper segmentation. User experiences will be used to customize websites, content, landing pages, call-to-actions and “thank you” pages. Boundaries between marketing, sales and IT are fading dramatically. 

As said before, these are just some personal observations and we would love to hear yours. Sharing is caring right?

Moving forward,

Jeff Roach
www.transportationtraining.com
214-206-1169

I Gained Confidence to Work from Home

We just finished another wonderful class of basic freight brokering.  In these testimonials our students gained confidence, tools, great instruction, motivation...well, you read for yourself:  

When I got to class I had no idea where to start.  With the help of Brooke Transportation School I now know where to start, what to look for, and what is expected of me by a shipper or carrier.  Brooke connects real world experience with the actual freight broker business.  Helping me get the confidence and reassurance to branch out and work from home. Being the first from the family to do my own thing and getting all the necessary tools  and ideas for me and my future as a broker. --Saul  G. Torres

 …They had a wealth of info.   Brooke instructors are  THEE BEST!  I learned more  than I  have learned from some instructors in college.  Each person makes sure that you’re getting the most out of attending  Brooke Transportation School!! They really care! --Kellie  Gaston


I did  the research on Brooke Transportation School.  I can say my research came out to be everything I expected.  When I arrived to the school, some things were unclear about agents and  brokers.  But by the end of the fifth day.  I was well motivated and overly excited to get started with working as an agent with Brooke Training and knowledge. --Terry  Ketchaver
 

Brooke  Training course was very informative.  Being in this industry for a few years, I really respect the info I was given throughout the  course.  From a carrier standpoint, this course changed my view of the industry…for the better!  Really opened my eyes to the possibilities and amazing  opportunities of the transportation “world”.  A plus from Ohio--Antonio Underwood

 

 When I  first started the class I was very skeptical… wasn’t sure what to expect.  Spending $2.500.00 wasn’t easy especially when all my friends who were in the business told me it takes more than five days, more  like years to learn this business.  Still I came and guess what I would do it again.  Love Brooke Transportation, Thank you for the Great Training.


Making a live sales call was a rewarding experience, the coaching and instruction is  vital to success.  Although earning revenue is necessary, I like the importance put on other components of their  lives. --Paul  Hill


 I wasn’t sure what to expect before I attended the class.  I  knew I would be taught Freight Brokering but I got a lot more out of it  than that.  They taught life lessons that you can use in  all aspects of life.  Fantastic  instructor!!!!! --Jerry  Lorton

Great  class.  Met my expectations.  Wonderful instruction.  The instructors make the program  great… think outside the box.   I’m looking forward to the advanced class. --Seth  Ochoa

As a  small part of the transportation business I was looking forward to learning  more information.  This has been a very important and resourceful step in what I want to accomplish.  Everyone  that I met and spoke to has been very influential.  The Brooke presenter has been a very good instructor and friend.  He taught me a lot of what I needed to know for my start as a broker.   In my experience with Brooke Transportation, it’s been an eye opener and blessing just to be here.  Looking forward to moving on to be the best that I can in the present, and the future of my  career.  Again thanks for all the info. --Jose  Ruiz, Jr.

 
We enjoy every month getting to know a new group of students who want to learn our proven process in becoming a successful freight broker or freight broker agent.  This month's graduates were amazing.  We appreciate their encouraging words.  I know I'm doing exactly what I should be doing as a freight broker trainer.  

Moving forward,

Jeff Roach

www.transportationtraining.com

Freight Broker Agent Success

Here's the story of one of our successful freight broker course graduates.  Brandi Patterson went from from interior design to freight broker, what a career switch!   Here's a video telling her story.

We are so proud of the success Brandi has had since graduating from Brooke's freight broker training.  Ready to jump start your career as a freight broker?   Give me a call.  214-206-1169


Moving forward,


Jeff Roach
www.transportationtraining.com

Get Smart

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(Adapted from Interaction Training blog post.)

The more we learn the more we will earn (most likely).  Learning gives us new skills that we can use to earn more, or be more effective in our other endeavors.  But we won’t truly learn unless we are first interested, engaged and see some value in what is being taught.

We forget most of what we hear.  Or perhaps we don’t really hear it in the first place.  We seldom remember the exchange of everyday conversation because our brain is chock-full of stuff already.  Conversations are all around us.  Stories are being shown on televisions and computers on walls of stores, coffee shops and restaurants.  People are engaging in conversation while walking by us or sitting next to us.  There are a whole lot of words being put in the air all day, every day. 

If the exchange is meaningful or helpful to you then there is a better than average chance you can recall it.  Engagement, getting involved in the conversation, creates a very distinct file in the brain.

When we only read, look, or listen, that information is instantly processed and filed away in our brain under the junk file marked MISC. It is very hard to recover information in this file of the brain because it is overloaded and info is tossed in there in no particular order. Like taking your trash and junk to the landfill. If you cleaned out that file, you could sort it into four piles: Don’t care, Don’t Understand, Won’t Ever Use, or I Need This. The last pile will be the smallest.

In training, the amount of information that needs to be transferred to learning is staggering if you look at the whole picture. The trainer must breakdown the required knowledge, skills, and attitudes into training modules that call for engagement, relatable stories, and discussion.

So when you look for opportunities to enlarge your base of knowledge make sure the info is taught in a way that is engaging to you.  Otherwise you will waste your time and money in a course that slips out of your brain just about as fast as you heard it. 

The instructors at Brooke Transportation Training are amazingly engaging.  I’ve heard their spiels for years and I still find them interesting, informative and entertaining.  Join us at a class near you.

Moving forward,

Jeff Roach

www.transportationtraining.com