Thursday, July 29, 2010

Website Musts

Used to be, I thought producing a website for my business was a once in a while thing. Kind of like a brochure. You spend a lot of time producing a brochure, print a million copies and pass those puppies out to everyone. You make a new brochure when you run out of the old one. I looked at my website in the old days as an online brochure of my services. Now I see my website as a continually changing thing, linked to lots of other helpful information. We make changes to our website many times a month. That is one of the beauties of being online, it is much more dynamic than the printed world. So I continually look for information on how to keep my website and social media at the top of the game. I recently read this blog that talks about must features. Since many of my graduates go on to start their own freight brokerage they are going to need a website. Read through these tips from ten golden rules blog and refer to this blog for more ideas.

After you have your brilliant idea and are bringing it to the web, there are some critical factors that your website must feature to help you, the search engines and the visitors.

1) Analytics Tracking – It doesn’t matter if you have Google Analytics, Omniture or any other tracking tool. You want to understand where your visitors are coming from, and what actions they are taking when they are on your website.

2) HTML Site Map – This is an HTML page that simply lists all the pages on your website. This helps the search engines know about all of the pages on your site including the URLs that may not be discovered when the bots spider your site.

3) Keyword Research – Make sure you are adding the words people are searching for on the correct pages of your website. Keyword research will help you understand what search phrases are likely to bring the visitors who will take action on your website.

4) Test multiple browsers – Not all visitors will be using one browser. Make sure your website is seen how you want it to in all browsers possible.

5) Monitor errors – Run spider simulators on your website. This will tell you what information is wrong, what links are broken, and notify you of any issues the search engines may have.

Moving forward,

Jeff Roach

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