Wednesday, February 3, 2016

Freight Broker Tips

As a freight broker or freight broker agent you must develop self-motivation, resourcefulness and be persuasive.

As a freight broker or even as an agent you are the one that has to get yourself going everyday. You also need to be self-motivated in order to discipline yourself to constantly make the calls necessary to secure and build your business. Just because you finish the freight broker course and hang your shingle out, the business won’t just start coming to you. YOU go out to them. As you get to know prospects and their needs, you can begin to persuade them why they should want to use you. You need to believe in yourself first for others to believe in you. You need to be resourceful. Be creative and think of ways that you can help make their job easier, and services that you can offer. 
Set yourself apart from your competition by offering more and offering unique services if at all possible. Remember that you are a service company, so the more ways that you can think of to bring added values and extra personal customer service to your prospective clients, the better chance you have of winning them over.  A well serviced customer will find value in you and hopefully become a longtime client. 
I can’t emphasize enough that winning in this industry is a process that takes time. Focus on daily progress, not perfection. Just like running a marathon- ten more yards every day for a year, and you’re ready to do the marathon.

Moving forward,

Jeff Roach

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