Wednesday, March 21, 2007

Should A Trucker Be a Broker Too?

Microsoft bundles products that compliment each other. Similarly, a trucking company and a brokerage are complementary products easily bundled. But the timing must be right.

Only when a trucking company has more freight than capacity should they open a brokerage. If a trucking company wants loads for their trucks they could simply use the Gold Book of brokers to get loads or go find some shippers.

The brokerage has to be set up as a separate business all together with a broker MC number. (at the top of the auth it will have MC-B to indicate you’re a broker not a carrier). You will have economies of scale, however, brokers and carriers have completely different regulations and laws and liabilities

Go to the FMCSA web site and do everything on your own. Look up “property broker”. The fee for the broker authority is around $300.00 as long as you can get a 10k bond and process agents (PA $40 or 50 dollars.)

When you’re ready to either open a brokerage or be an agent for a broker you should get training. Subscribe to C.Depot or a similar website to learn cost per mile spread.

Tell your shippers that you also have a brokerage. Explain that you have an asset based transportation company and a non-asset based company to better serve them. In the old days a broker was a dirty word for carriers to the shippers, now, it is no big deal. All the big trucking companies have brokerages - they call them 3pl’s.

I have been fortunate to meet drivers who attend my career school for freight brokers and agents. I can honestly say the driver does all the work and gets the least amount of respect. I want every carrier out there considering this business to know the truth.

This is a service business where you put the carriers' and shippers' needs together. Plan on working hard every day all day for 3-6 months before you start making real money. It is not magic. It is a strategic business . The Freight broker business is not a get rich quick deal. It requires you to continue to prospect for both shippers and carriers and requires a great attitude.
Realize you will have your ups and downs, Focus on progress not perfection. Keep your cost as low as possible and serve your shipper and carrier
as an extension of their office. Keep doing that and you can build a real career that you can work anywhere you have Internet.

If your cash flow is not working with your trucking company then do not open a freight brokerage because it requires major cash flow.
You have to pay the carrier first and on time and then bill the shipper. Turn around time on your money is at least 45-50 days.

You should never use a factor if you’re going to open a brokerage. If you have to do that, then it makes more sense to be an agent for an established broker.

Being a Freight Broker or Freight Broker agent is a great career. Our economy and the role of the broker are evolving as we move into the information age. It is important to stay ahead of the curve. In this industry time is money. Do everything with a sense of urgency. Have a plan. That is where the training comes in.

“The only thing worse than training your employees and they leave is not training them and they stay” ….Zig Ziglar.


My two cents,

Jeff Roach
President
Brooke Transportation Training Solutions, LLC
www.brooketraining.com
www.justintimefreight.com