I’ve been in the transportation industry for several decades. I’ve learned a lot working for top freight companies. I built my own highly profitable freight brokerage and now I find joy in teaching others. I can get your company on the fast track to freight brokering with some customized consulting.
I specialize in working with owners to increase sales. In a few days I’ll evaluates what really is happening in your company, makes changes and or suggestions, train assisting staff and often implement new commission based programs. I will consult one on one with the owner of the company.
If you prefer, in a week I can set an entire brokerage in your office, including an accounting office, sales office, operations office, technology, etc. I truly find great contentment in helping others find their pathway to success.
Costs:
Consulting $5,000 per day in your company
Consulting $2,500 per day at Brooke’s Dallas, Texas location
Brokerage set up $25,000
Hourly Consulting $625 per hour
The investment will quickly pay for itself through increased sales and streamlined processes.
If you are interested contact me at jroach@transportationtraining.com
Moving forward,
Jeff Roach
www.brooketraining.com
Why Bid High?
You really want to get a load, why on earth should you bid high? When quoting rates, you will learn quickly to build in a cushion - always estimate high. Bid at least 5-10% more than the job will actually cost. That way, when you present your final quote to the shipper, you can easily be lower than the price that you quoted. By doing this, you have also built in a safety net in case your estimate is off. Remember, things change from minute to minute in this industry. It is always better to present an actual bill that, at the very least, is less than the quote. If the actual cost is less than your estimate, be sure to charge your customer the lower amount. Keeping the difference is not as important as keeping your customer.
For example, I had a customer who needed an inbound rate from Georgia to Texas. I knew that my competitor's rate was $200 lower than mine. I also knew that I would be able to get the shipment moved whereas my competitor with the lower rates couldn't cover the freight. A low rate is worthless without service to back it up. I would much rather be a hero than a zero.
Moving forward,
Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com
For example, I had a customer who needed an inbound rate from Georgia to Texas. I knew that my competitor's rate was $200 lower than mine. I also knew that I would be able to get the shipment moved whereas my competitor with the lower rates couldn't cover the freight. A low rate is worthless without service to back it up. I would much rather be a hero than a zero.
Moving forward,
Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com
TGIF
Every day I get a positive thought from John and Sharon at sjgreatday@msn.com. I could choose to start the day listening to the violence that happened in our world over night. We choose what we put in our mind. The thoughts in our mind lead to feelings and feeling lead to actions. So fill your mind with positive thoughts and the end result will be positive actions.
Here are the Great Positive Possibility Thoughts for Friday and the Weekend!
“Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture... Do not build up obstacles in your imagination!”
~ Dr. Norman Vincent Peale ~
“A healthy attitude is contagious but don't wait to catch it from others. Be a carrier!”
~ Anonymous ~
“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe!”
~ Gail Devers ~
As always, I would enjoy receiving any thoughts or comments on how you might or have put this quotation to use in your daily life.
Make it the best weekend of your life!
John
Moving forward,
Jeff Roach
www.brooketraining.com
Here are the Great Positive Possibility Thoughts for Friday and the Weekend!
“Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade. Your mind will seek to develop the picture... Do not build up obstacles in your imagination!”
~ Dr. Norman Vincent Peale ~
“A healthy attitude is contagious but don't wait to catch it from others. Be a carrier!”
~ Anonymous ~
“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe!”
~ Gail Devers ~
As always, I would enjoy receiving any thoughts or comments on how you might or have put this quotation to use in your daily life.
Make it the best weekend of your life!
John
Moving forward,
Jeff Roach
www.brooketraining.com
Jump the Sales Slump
An edited excerpt from Now Go Sell Somebody Something by Bryan Flanagan
Sales professionals have something in common with professional baseball players… slumps. Ball players have batting slumps, sales pros sales slumps.
Let’s look at six methods to shorten the length of theses sales slumps (if you allow a slump to last too long you will walk around your office looking like the picture on your driver’s license! That’s not a pretty sight.)
1. Return to the basics. What activities were you doing when things were going well that you are not doing now?
2. Keep a mental victory list. Remind yourself of your past sales success and victories. Think in terms of persistence, you selling skills and your sensitivity to meeting the needs of your prospects.
3. Visit a satisfied customer. Contact them so you will be reminded of the good service you have provided.
4. Enroll in “Automobile University”. Plug a motivational CD in while you drive. When you are in a slump you need pure, clean, powerful and positive brain food.
5. Develop selective memory. FIDO forget it and drive on. Don’t focus on past problems; focus on your major strengths.
6. Don’t compare your Abilities to Your Experiences. You have no control over most of what happens around you … you only have control over your response to those circumstances. You gotta believe in yourself.
Sales slumps are going to happen. You must shorten their duration and work you way out of the slump. If you follow the above methods, you’ll improve your sales effectiveness and consistency.
Moving Forward,
Jeff Roach
www.brooketraining.com
Bryan Flannigan is one of our frequent guest speakers. You can order his book from our website.
Sales professionals have something in common with professional baseball players… slumps. Ball players have batting slumps, sales pros sales slumps.
Let’s look at six methods to shorten the length of theses sales slumps (if you allow a slump to last too long you will walk around your office looking like the picture on your driver’s license! That’s not a pretty sight.)
1. Return to the basics. What activities were you doing when things were going well that you are not doing now?
2. Keep a mental victory list. Remind yourself of your past sales success and victories. Think in terms of persistence, you selling skills and your sensitivity to meeting the needs of your prospects.
3. Visit a satisfied customer. Contact them so you will be reminded of the good service you have provided.
4. Enroll in “Automobile University”. Plug a motivational CD in while you drive. When you are in a slump you need pure, clean, powerful and positive brain food.
5. Develop selective memory. FIDO forget it and drive on. Don’t focus on past problems; focus on your major strengths.
6. Don’t compare your Abilities to Your Experiences. You have no control over most of what happens around you … you only have control over your response to those circumstances. You gotta believe in yourself.
Sales slumps are going to happen. You must shorten their duration and work you way out of the slump. If you follow the above methods, you’ll improve your sales effectiveness and consistency.
Moving Forward,
Jeff Roach
www.brooketraining.com
Bryan Flannigan is one of our frequent guest speakers. You can order his book from our website.
3 months later
3 months ago Nathaniel Rido. CEO of Southeast Vocational Alliance, a non profit organization (5013c) that creates jobs for people with disabilities and his associate, retired army veteran Master Sergeant Bruce Davidson took the Brooke live Freight Broker Training course. An associate, Barbara Scott took the online course. You may remember them from earlier blog entries. The three have found much success in three short months in their non-profit business, Southeast Vocational Alliance (www.svalogistics.com & www.svabiz.com).
Nate applied and was approved for a government contract through the United States Department of Defense. He would be a contractor to move spot bids and tenders (military goods). He decided he needed to get additional training to properly handle this new business. Brooke stood out among other schools because of their approval by the government to train veterans. Nate says training at Brooke prepared him and his group well to service this contract. He learned to understand laws of transportation and the way to organize his business as a freight broker, to identify the proper carriers and use tools to get the freight delivered. The Defense department is very happy. Every fifteen minutes Nate and SVA receive emails to move more military goods … yes every 15 minutes. So far they have completed twelve bids and are busy doing the work to stay on top of things.
In addition to moving freight they are helping to train disabled vets and others with disabilities into new careers like freight brokering. Brooke’s live course in Dallas is approved for Vocational Rehabilitation through Veterans Affairs. Disabled vets can qualify for 100% financial assistance of the course cost. I don’t know about you but I’m happy to know about government programs that help our veterans start a new career well trained and confident -- not a hand out but a hand up. That is a good use for our tax dollars.
Moving forward,
Jeff Roach
www.brooketraining.com
Nate applied and was approved for a government contract through the United States Department of Defense. He would be a contractor to move spot bids and tenders (military goods). He decided he needed to get additional training to properly handle this new business. Brooke stood out among other schools because of their approval by the government to train veterans. Nate says training at Brooke prepared him and his group well to service this contract. He learned to understand laws of transportation and the way to organize his business as a freight broker, to identify the proper carriers and use tools to get the freight delivered. The Defense department is very happy. Every fifteen minutes Nate and SVA receive emails to move more military goods … yes every 15 minutes. So far they have completed twelve bids and are busy doing the work to stay on top of things.
In addition to moving freight they are helping to train disabled vets and others with disabilities into new careers like freight brokering. Brooke’s live course in Dallas is approved for Vocational Rehabilitation through Veterans Affairs. Disabled vets can qualify for 100% financial assistance of the course cost. I don’t know about you but I’m happy to know about government programs that help our veterans start a new career well trained and confident -- not a hand out but a hand up. That is a good use for our tax dollars.
Moving forward,
Jeff Roach
www.brooketraining.com
Blog on Blogging
Why do I blog? I blog because I have a lot to say. I have a big need to share what I have learned. Blogging gives me a chance to talk about what I do, why I do it and virtually stay in touch with others in my industry. I use my blog to brag on my students… broadcast questions I get from my graduates and announce when something new is happening at Brooke Training. The world of corporate blogging has grown with leaps and bounds. Much to my surprise, the number of phone calls I get a day is directly related to my blog for the day. We slowed down on the blog at the beginning of the summer because…well it was the lazy days of summer. My phone calls slowed. Yikes, I need my phone ringing so I stepped up the blogging again.
Now that I have started blogging I’m drawn to any article that refers to blogging. It seems everyone blogs…then when I tell people I blog they give me that blank stare. OK, I get it, not everyone understands or knows what blogging is. Blogging is basically an online journal that is truly a great business communication tool.
Is there a right or wrong way to blog? Ideally, you figure out what you’re blogging audience interests are and try to write about that. Humor is always helpful in keeping readers interested. I’m not sure I blog “right” but I enjoy having this forum to write about whatever is on my mind. I don’t get many comments on my blog. So if you read my blog feel free to comment, let me know what you think. I’ve been in the transportation industry for a couple of decades or more so I do have industry experience out the wazoo. Incredible mentors also have blessed me. I piggyback on their wisdom a lot. So go out and have a great day, share with your loved ones, then if you are like me, broadcast your thought to the cyber world via a blog.
Moving forward,
Jeff Roach
www.brooketraining.com
www.justintimefreight.com
www.transportationtraining.com
Now that I have started blogging I’m drawn to any article that refers to blogging. It seems everyone blogs…then when I tell people I blog they give me that blank stare. OK, I get it, not everyone understands or knows what blogging is. Blogging is basically an online journal that is truly a great business communication tool.
Is there a right or wrong way to blog? Ideally, you figure out what you’re blogging audience interests are and try to write about that. Humor is always helpful in keeping readers interested. I’m not sure I blog “right” but I enjoy having this forum to write about whatever is on my mind. I don’t get many comments on my blog. So if you read my blog feel free to comment, let me know what you think. I’ve been in the transportation industry for a couple of decades or more so I do have industry experience out the wazoo. Incredible mentors also have blessed me. I piggyback on their wisdom a lot. So go out and have a great day, share with your loved ones, then if you are like me, broadcast your thought to the cyber world via a blog.
Moving forward,
Jeff Roach
www.brooketraining.com
www.justintimefreight.com
www.transportationtraining.com
Our Mission
On this Monday, fresh start on a new week, I decided to remind myself and others of our mission and vision. If I remind myself why I do what I do then I keep my priorities in order.
Our mission at Brooke Training is to educate and motivate the Go Givers and the Go Getters.
Our Vision:
We all have the same God Given right to success. We must put the past behind us and start fresh daily.
To help everyone realize that we are responsible for our future and to clearly understand we are the only ones who can use our abilities.
To help those who really need to work from home have a viable opportunity and to give them a map with clear directions. We believe the only true joy in life is in helping others. Not for the glory but because we all need help, grace and humility.
Moving forward,
Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com
Our mission at Brooke Training is to educate and motivate the Go Givers and the Go Getters.
Our Vision:
We all have the same God Given right to success. We must put the past behind us and start fresh daily.
To help everyone realize that we are responsible for our future and to clearly understand we are the only ones who can use our abilities.
To help those who really need to work from home have a viable opportunity and to give them a map with clear directions. We believe the only true joy in life is in helping others. Not for the glory but because we all need help, grace and humility.
Moving forward,
Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com
Need to learn but low on cash?
No problem. Get a loan for freight broker training or any Gatlin online education program. Education is an investment in yourself, with great dividends.
1. Dream a little about what you want to learn
2. Find the course that teaches your dream job
3. Apply for a loan
You must already have the name of the sponsoring educational institution before applying for a loan. Use Justintimefreight.com as your qualified education institution. If you need further assistance, please contact me at (214) 206-1169
With Gatlin’s Education Loan Program you can pay as you go. We spread your payments out over 12 months at 9%. You typically know within a week if you are approved for a loan towards a career training.
Once you are approved for funding, you will be required to mail your signed contract and your deposit to TFC credit. As soon as your deposit is received, we will process your registration. We will take care of the entire registration process - there's nothing else you need to do!
To apply, simply complete the online application at collegeloanapplication.com.
Moving forward,
Jeff Roach
justintimefreight.com
brooketraining.com
transportationtraining.com
1. Dream a little about what you want to learn
2. Find the course that teaches your dream job
3. Apply for a loan
You must already have the name of the sponsoring educational institution before applying for a loan. Use Justintimefreight.com as your qualified education institution. If you need further assistance, please contact me at (214) 206-1169
With Gatlin’s Education Loan Program you can pay as you go. We spread your payments out over 12 months at 9%. You typically know within a week if you are approved for a loan towards a career training.
Once you are approved for funding, you will be required to mail your signed contract and your deposit to TFC credit. As soon as your deposit is received, we will process your registration. We will take care of the entire registration process - there's nothing else you need to do!
To apply, simply complete the online application at collegeloanapplication.com.
Moving forward,
Jeff Roach
justintimefreight.com
brooketraining.com
transportationtraining.com
Online Learning, oh yeah
My expertise and thus my career have always been in transportation. I love it (most days) but I realize freight brokering is not for everyone. When we teamed up with Gatlin Education (the largest provider of online education) to write an online version of our training course I learned of the thousands of courses they offer. So when we went live with our online course we decided to also offer other Gatlin courses that might be of interest to our browsers. At Justintimefreight.com find a listing of other opportunities towards a bright new future.
A key in business success is truly enjoying what you do, the field you are in and the people with whom you work. So…if you work alone, that means you need to like yourself... then find a field that fits you. Take a moment and think, what would I most enjoy spending my day doing. Evaluate you talents (natural abilities) and skills (learned abilities) and brainstorm what fields use those gifts.
Our elearning center has featured courses as well as a plethora of other courses. Experts in the field write the courses. No matter how talented you are, education is key in business success and maximum earning potential.
At justintimefreight.com you can easily browse or use our search window to find a field of study of interest. Go ahead take a moment to dream. What would you like to learn today? Learning online anywhere, anytime.
Moving forward,
Jeff Roach
www.brooketraining.com
www.justintimefreight.com
A key in business success is truly enjoying what you do, the field you are in and the people with whom you work. So…if you work alone, that means you need to like yourself... then find a field that fits you. Take a moment and think, what would I most enjoy spending my day doing. Evaluate you talents (natural abilities) and skills (learned abilities) and brainstorm what fields use those gifts.
Our elearning center has featured courses as well as a plethora of other courses. Experts in the field write the courses. No matter how talented you are, education is key in business success and maximum earning potential.
At justintimefreight.com you can easily browse or use our search window to find a field of study of interest. Go ahead take a moment to dream. What would you like to learn today? Learning online anywhere, anytime.
Moving forward,
Jeff Roach
www.brooketraining.com
www.justintimefreight.com
A Big Puzzle
Matching shippers to carriers is like a jigsaw puzzle. Some pieces look like they match but they don’t. Sometimes you find the right fit quickly. Sometimes you have to try every “greenish piece” in the lot. My mother in law is a jigsaw puzzle genius. Every piece she picks up fits, first try. She can find the matches quickly because she’s been doing puzzles for decades.
Know that as a new broker it will take you a while to find the right matches of carriers and shippers. The longer you’re at it the easier it will be for you to assess a carrier and know the loads to send their way.
In looking for a carrier for a load, explain you have a dedicated lane for them. The carrier may or may not like it. Your job is to find the carrier that fits the deal you're offering like a glove. You do this by learning head hauls and backhauls, and hot zones (places and cities where you can find a truck easily and places you can't). For example, nobody really wants to go to Florida unless the rate is high enough to deadhead (run empty to Georgia) to get a load.
According to the scores of truckers I’ve trained, they need to gross at least $1000.000 per day on a tractor/trailer to make a profit… if everything is perfect. Carriers pay for drivers, fuel, maintenance, lost miles (empty miles), driver shortages and driver turnover. A Freight Broker must truly understand all the carrier is up against.
When you help both the shipper and the carrier meet their goals, you’ve found a good match and you will have made a customer for life, and not just a sale.
Moving forward,
Jeff Roach
www.brooketraining.com
Know that as a new broker it will take you a while to find the right matches of carriers and shippers. The longer you’re at it the easier it will be for you to assess a carrier and know the loads to send their way.
In looking for a carrier for a load, explain you have a dedicated lane for them. The carrier may or may not like it. Your job is to find the carrier that fits the deal you're offering like a glove. You do this by learning head hauls and backhauls, and hot zones (places and cities where you can find a truck easily and places you can't). For example, nobody really wants to go to Florida unless the rate is high enough to deadhead (run empty to Georgia) to get a load.
According to the scores of truckers I’ve trained, they need to gross at least $1000.000 per day on a tractor/trailer to make a profit… if everything is perfect. Carriers pay for drivers, fuel, maintenance, lost miles (empty miles), driver shortages and driver turnover. A Freight Broker must truly understand all the carrier is up against.
When you help both the shipper and the carrier meet their goals, you’ve found a good match and you will have made a customer for life, and not just a sale.
Moving forward,
Jeff Roach
www.brooketraining.com
One Man’s Dream
At age 15 Eric was involved in a horrific football accident. He experienced a severe spinal chord injury similar to Christopher Reeves. After the incident Eric lost all feeling from the neck down. Imagine waking up as a young athletic teen to find yourself unable to move. He could have given up on life, given up on his dreams but he didn’t.
Eric spent 4 grueling months in the hospital in 1989. Over the next year he worked at trying to make his body work. He learned to use the computer through blowing through a tube. Slowly over the next year he regained feeling in this limbs. He is not strong but he can now use the telephone and type on his computer. Eric is a determined man and a believer in the power of God.
He watched his father drive a truck most his life. His brother is a trucker so getting into the transportation industry is in his blood. He did a little research online and found Brooke’s Transportation Training. I had the privilege of talking to this courageous man. He has enrolled in Brooke Transportation Training’s online course through Gatlin Online Education.
He has a dream to help others in his community of Kentwood, Louisiana. He knows a lot of people who enjoy driving and just need a chance at success. He wants to help them by learning the transportation business and teaching others. As a freight broker he’ll be able to find loads for his brother and others to move across the country.
I’m planning on keeping up with Eric and sharing with you his success.
Moving forward,
Jeff Roach
Eric spent 4 grueling months in the hospital in 1989. Over the next year he worked at trying to make his body work. He learned to use the computer through blowing through a tube. Slowly over the next year he regained feeling in this limbs. He is not strong but he can now use the telephone and type on his computer. Eric is a determined man and a believer in the power of God.
He watched his father drive a truck most his life. His brother is a trucker so getting into the transportation industry is in his blood. He did a little research online and found Brooke’s Transportation Training. I had the privilege of talking to this courageous man. He has enrolled in Brooke Transportation Training’s online course through Gatlin Online Education.
He has a dream to help others in his community of Kentwood, Louisiana. He knows a lot of people who enjoy driving and just need a chance at success. He wants to help them by learning the transportation business and teaching others. As a freight broker he’ll be able to find loads for his brother and others to move across the country.
I’m planning on keeping up with Eric and sharing with you his success.
Moving forward,
Jeff Roach
Moody Monday
Are you raring to go on Monday…or do you drag? I believe how you start the week sets your tone for the week. On those Mondays that I get up, get going and tackle some hard projects right off I feel darn good about myself. That feel good feeling carries over all week long. Tackling the hard stuff right off also takes a big burden off my back.
Then there are those dragging Mondays. I used all my energy on the weekend and just want to coast on Monday. I do no brainer activites, drink extra amounts of coffee and procrastinate the tough stuff. By the end of the week I’m feeling pretty lousy at my accomplishments.
I purpose to order my day with real priorities not fire alarm mentality. I try to make my to do list before I look at my inbox because for me, emails can really side track my day. Take time every morning, and especially Monday to quietly think through what are the most important tasks to accomplish and people to see. I take time to connect with God, my family and then my work. Those are my priorities in order. How about you?
Moving forward,
Jeff Roach
www.brooketraining.com
Then there are those dragging Mondays. I used all my energy on the weekend and just want to coast on Monday. I do no brainer activites, drink extra amounts of coffee and procrastinate the tough stuff. By the end of the week I’m feeling pretty lousy at my accomplishments.
I purpose to order my day with real priorities not fire alarm mentality. I try to make my to do list before I look at my inbox because for me, emails can really side track my day. Take time every morning, and especially Monday to quietly think through what are the most important tasks to accomplish and people to see. I take time to connect with God, my family and then my work. Those are my priorities in order. How about you?
Moving forward,
Jeff Roach
www.brooketraining.com
The Reach of the Internet
As we built our web site I never really considered the world of people we would reach. Daryl Clark, our web consultant set up a measuring tool on our site that lets us know where our browsers live or from where they are browsing.
We’re gearing up for our July 23rd live class in Dallas and Jacksonville. The phone has been ringing with prospective students wanting to send us money to hold their spot (always a good thing). A lady from South Africa, yes South Africa is planning a trip over to take our course. Our course has been popular with immigrants from many nationalities but they have all been already living in the states. Our course is ideal for disabled veterans who want to train for a new career. Brooke Transportation Training is certified by the Texas Workforce and approved by the Department of Rehabilitative Services. Since freight brokering can be done anywhere with Internet access, a phone and a fax anyone with a disability that confines them to home can succeed in this industry. The scores of people I’ve met while teaching the course have blessed me. I’m so proud of them as they email me of their success after they’ve been doing the work for a while. Always looking for something new to learn is a key to contentment in this life. How are you expanding your brain today?
Moving forward
Jeff Roach
www.brooketraining.com
We’re gearing up for our July 23rd live class in Dallas and Jacksonville. The phone has been ringing with prospective students wanting to send us money to hold their spot (always a good thing). A lady from South Africa, yes South Africa is planning a trip over to take our course. Our course has been popular with immigrants from many nationalities but they have all been already living in the states. Our course is ideal for disabled veterans who want to train for a new career. Brooke Transportation Training is certified by the Texas Workforce and approved by the Department of Rehabilitative Services. Since freight brokering can be done anywhere with Internet access, a phone and a fax anyone with a disability that confines them to home can succeed in this industry. The scores of people I’ve met while teaching the course have blessed me. I’m so proud of them as they email me of their success after they’ve been doing the work for a while. Always looking for something new to learn is a key to contentment in this life. How are you expanding your brain today?
Moving forward
Jeff Roach
www.brooketraining.com
Rethink Freedom
Another excerpt from American Dream from an Indian Heart by Krish Dhanam
kdhanam@ziglartraining.com
“Absolute freedom of a nation cannot be attained when individuals act out their own beliefs as a by-product of that freedom. Until an entire populace comes together to adopt and embrace common communities, we are not free. We are slaves to hypocrisy of believing in one thing and doing the exact opposite.”
…Independence in thought and action can exist only if one has an unequivocal belief in his freedom and respects it as such…freedom was is and always will be an ideal.”
Krish traveled half way across the world from India to America because of a dream he had about the ideal of freedom. He helps me appreciate my country all the more. I appreciate the American dream. A dream to achieve whatever you desire in a country that gives us enough rope to pull us through…or hang ourselves. I love teaching others to be a freight broker because I know this career truly allows individuals to achieve dreams. Get trained, put in the work and believe in yourself and the sky is the limit.
Moving forward,
Jeff Roach
www.brooketraining.com
kdhanam@ziglartraining.com
“Absolute freedom of a nation cannot be attained when individuals act out their own beliefs as a by-product of that freedom. Until an entire populace comes together to adopt and embrace common communities, we are not free. We are slaves to hypocrisy of believing in one thing and doing the exact opposite.”
…Independence in thought and action can exist only if one has an unequivocal belief in his freedom and respects it as such…freedom was is and always will be an ideal.”
Krish traveled half way across the world from India to America because of a dream he had about the ideal of freedom. He helps me appreciate my country all the more. I appreciate the American dream. A dream to achieve whatever you desire in a country that gives us enough rope to pull us through…or hang ourselves. I love teaching others to be a freight broker because I know this career truly allows individuals to achieve dreams. Get trained, put in the work and believe in yourself and the sky is the limit.
Moving forward,
Jeff Roach
www.brooketraining.com
Dear Potential Student...
Do you want to work from home as a freight broker agent or broker? Do you want to add a brokerage to your truckload business? Training is your quickest route to success.
Brooke Transportation Training Solutions offers live, inspirational classes every month in Dallas, TX, and our NEW location of Jacksonville, FL . Check our course details page.
We are excited to be able to open our Florida location directed by Ron Moore and taught by Susie Moore. I really could not think of anyone in the industry more respected that Ron Moore. He’s been a huge influence in my life. Ron is retired from Landstar, the largest freight broker in the nation. Ron and I met at a tradeshow years ago. He then started recruiting agents for Landstar from Brooke graduates.
Ron spoke to our class on his last day with Landstar. He was retired for all of about one minute. He had several deals already in place. The opening of a new Brooke Location in Jacksonville has been in the planning stages for months. We could not be more enthused. Ron’s relationship with Landstar is a major alliance for us, as he will still recommend star graduates to join Landstar.
We stand out from other work-from-home opportunities. You won't spend months reading about the freight industry. We have a working brokerage set up in classroom from day one. You get the hands-on training that you'll eventually be using to earn a successful living. And we help you long after graduation.
So join me live in Dallas or Ron and Susie in Jacksonville or online through Gatlin Education.
Call in today and put your deposit down, seats fill quickly.
Call me anytime at 214-206-1169. Leave a message if I don’t answer. I believe the only true joy is in helping others.
Jeff
Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com
Brooke Transportation Training Solutions offers live, inspirational classes every month in Dallas, TX, and our NEW location of Jacksonville, FL . Check our course details page.
We are excited to be able to open our Florida location directed by Ron Moore and taught by Susie Moore. I really could not think of anyone in the industry more respected that Ron Moore. He’s been a huge influence in my life. Ron is retired from Landstar, the largest freight broker in the nation. Ron and I met at a tradeshow years ago. He then started recruiting agents for Landstar from Brooke graduates.
Ron spoke to our class on his last day with Landstar. He was retired for all of about one minute. He had several deals already in place. The opening of a new Brooke Location in Jacksonville has been in the planning stages for months. We could not be more enthused. Ron’s relationship with Landstar is a major alliance for us, as he will still recommend star graduates to join Landstar.
We stand out from other work-from-home opportunities. You won't spend months reading about the freight industry. We have a working brokerage set up in classroom from day one. You get the hands-on training that you'll eventually be using to earn a successful living. And we help you long after graduation.
So join me live in Dallas or Ron and Susie in Jacksonville or online through Gatlin Education.
Call in today and put your deposit down, seats fill quickly.
Call me anytime at 214-206-1169. Leave a message if I don’t answer. I believe the only true joy is in helping others.
Jeff
Jeff Roach - President
Brooke Transportation Training Solutions
jroach@transportationtraining.com
www.transportationtraining.com
www.brooketraining.com
www.justintimefreight.com
$250 a Day
As a beginning freight broker, don’t count on making money right away but know that if you make 50 calls you have a chance to at least make 250.00 that day. Mentally be prepared to make those calls for 3 months, that is 3000 prospect calls. Have 6 months living expenses put away.
If you’ve taken our course you may remember the flying 5 buck activity. I ask a student to come to the front of the class, pick up the phone, then hang it up.
I then explain that if 50 calls = $250.00 each call is worth $5.00. A “yes” or a “no” call pay the same. I then ask the student to start making calls. Everytime they make one -I throw a five dollar bill on the table. When cash starts flying the student’s phone calling fear turns to making as many calls as they can.
It is so funny because their fear just went straight to making as many calls as they can.
You’ll need 5-8 anchor accounts that give you a few regular loads a week to make 100k as an agent. If you are willing to do the work - if your willing to do more than you’re paid for doing - a day will come when you get paid for more than what you’re doing. This isn’t a get rich quick deal, this is a get to work quick career. You’ll own your own business either as an agent or broker.
If you can punch a clock for someone else - you can do it for yourself. People have to make the decision that they will do the work or they are wasting their money and my time.
I want to educated and motivate the go getters and the go givers.
Moving forward,
Jeff Roach
www.brooketraining.com
If you’ve taken our course you may remember the flying 5 buck activity. I ask a student to come to the front of the class, pick up the phone, then hang it up.
I then explain that if 50 calls = $250.00 each call is worth $5.00. A “yes” or a “no” call pay the same. I then ask the student to start making calls. Everytime they make one -I throw a five dollar bill on the table. When cash starts flying the student’s phone calling fear turns to making as many calls as they can.
It is so funny because their fear just went straight to making as many calls as they can.
You’ll need 5-8 anchor accounts that give you a few regular loads a week to make 100k as an agent. If you are willing to do the work - if your willing to do more than you’re paid for doing - a day will come when you get paid for more than what you’re doing. This isn’t a get rich quick deal, this is a get to work quick career. You’ll own your own business either as an agent or broker.
If you can punch a clock for someone else - you can do it for yourself. People have to make the decision that they will do the work or they are wasting their money and my time.
I want to educated and motivate the go getters and the go givers.
Moving forward,
Jeff Roach
www.brooketraining.com
50 Calls a Day
I tell all my students, remind my graduates and tell myself 50 calls a day. You will be successful as a freight broker if you make 50 calls a day…to good prospects…with the right attitude.
Think about the kind of phone calls you like to get and the kind you dread. Shoot for being a call someone enjoys looking forward to. Are you pleasant? Are you funny? Are you encouraging? Are you a problem solver? Do you put the other persons needs in front of your own?
Look at each phone call as a chance to get to know someone’s story. Or at least a piece of the story. Be considerate of their time while learning a bit about their needs. Tell them how you think you could be of value to them when they have a load they need covered. Tell them of your success stories in humility. Keep notes on your call so when you call them again you remember what you learned and address that need.
I think our world is short of good listeners. Everyone is just waiting for their turn to talk. Be a good, attentive listener. Have good genuine questions ready to keep your prospect talking. Try different approaches to keep your phone calling fresh. And notice which approaches get good results and which ones fall flat.
Moving forward,
Jeff Roach
www.brooketraining.com
Think about the kind of phone calls you like to get and the kind you dread. Shoot for being a call someone enjoys looking forward to. Are you pleasant? Are you funny? Are you encouraging? Are you a problem solver? Do you put the other persons needs in front of your own?
Look at each phone call as a chance to get to know someone’s story. Or at least a piece of the story. Be considerate of their time while learning a bit about their needs. Tell them how you think you could be of value to them when they have a load they need covered. Tell them of your success stories in humility. Keep notes on your call so when you call them again you remember what you learned and address that need.
I think our world is short of good listeners. Everyone is just waiting for their turn to talk. Be a good, attentive listener. Have good genuine questions ready to keep your prospect talking. Try different approaches to keep your phone calling fresh. And notice which approaches get good results and which ones fall flat.
Moving forward,
Jeff Roach
www.brooketraining.com
Be Really Rich
Excerpt from The American Dream from an Indian Heart by Krish Dhanam
If you are an immigrant like me, you have a better chance at self-appreciation if you understand that your accent may be a given and that the dream is yours for the taking. In most of my waking moments, I realize I am poor. I might have a car, a house and the ability to pack my belongings and my dreams to take a trip. But I am still poor until I realize that the greatest wealth is defined not by how much you have, but by what you are. For eight to ten hours a day you practice a skill to make a living. However, for the balance of the day you need to muster up the will to make a life. When skill and will come together you will have unleashed on the world for the very first time a twenty four hour champion...
Are you reacting to someone's perception of what you can or cannot be, or are you looking at yourself and saying, "All I want is the opportunity to thrive in freedom"?
Krish is a guest speaker at Brooke Transportation Training. He has a unique position from which to help me appreciate the American dream. He brings humor and great insight into our course.
Moving forward,
Jeff Roach
www.brooketraining.com
If you are an immigrant like me, you have a better chance at self-appreciation if you understand that your accent may be a given and that the dream is yours for the taking. In most of my waking moments, I realize I am poor. I might have a car, a house and the ability to pack my belongings and my dreams to take a trip. But I am still poor until I realize that the greatest wealth is defined not by how much you have, but by what you are. For eight to ten hours a day you practice a skill to make a living. However, for the balance of the day you need to muster up the will to make a life. When skill and will come together you will have unleashed on the world for the very first time a twenty four hour champion...
Are you reacting to someone's perception of what you can or cannot be, or are you looking at yourself and saying, "All I want is the opportunity to thrive in freedom"?
Krish is a guest speaker at Brooke Transportation Training. He has a unique position from which to help me appreciate the American dream. He brings humor and great insight into our course.
Moving forward,
Jeff Roach
www.brooketraining.com
Learn Freight Brokering in Your Pajamas
For about a year now, Brooke Training Solution’s top notch Freight Broker Training has been accessible on line through Gatlin Education Services. So now you can learn all you need to know to be a freight broker in the comfort of your own home, in front of your computer, in you PJs if you wish. A great thing about freight brokering is you can work everyday in your jimmies because the work is done by phone, computer and fax.
Brooke is one of the first and best freight broker training schools in the nation while Gatlin is the world’s largest provider of online workforce development programs through 400+ colleges and universities. The two collaborated to develope this course for anyone with computer access.
Freight Brokering is one of the best home based businesses. Training is quick and comparably inexpensive. The need for Freight Brokers and agents is great. No matter the state of the economy goods must be moved across the nation. Freight Brokers serve as the middleman matching loads with available truckers. This fast paced, lucrative career is ideal for those desiring to work from home and earn according to how hard they work.
Experts in the transportation industry wrote this comprehensive online course. Students learn how to succeed as a freight broker or how to work under an established broker as an agent. To learn more or register look go to: www.gatlineducation.com or www.brooketraining.com
Brooke Training Solutions offers thousands of courses in addition to freight brokering, provides support for small businesses and consults in most every business area through brooketraining.com.
Moving forward,
Jeff Roach
www.brooketraining.com
Brooke is one of the first and best freight broker training schools in the nation while Gatlin is the world’s largest provider of online workforce development programs through 400+ colleges and universities. The two collaborated to develope this course for anyone with computer access.
Freight Brokering is one of the best home based businesses. Training is quick and comparably inexpensive. The need for Freight Brokers and agents is great. No matter the state of the economy goods must be moved across the nation. Freight Brokers serve as the middleman matching loads with available truckers. This fast paced, lucrative career is ideal for those desiring to work from home and earn according to how hard they work.
Experts in the transportation industry wrote this comprehensive online course. Students learn how to succeed as a freight broker or how to work under an established broker as an agent. To learn more or register look go to: www.gatlineducation.com or www.brooketraining.com
Brooke Training Solutions offers thousands of courses in addition to freight brokering, provides support for small businesses and consults in most every business area through brooketraining.com.
Moving forward,
Jeff Roach
www.brooketraining.com
Celebrate the Fourth
Happy Fourth of July, let freedom ring, remember the cost and privilege of our independence. My friend and guest speaker Krish Dhanam (krishdhanam.com) has an appreciation for the freedoms of America that those of us born here take for granted. In his book American Dream from an Indian Heart he tells of his journey from impoverished India to polished America. “The parallels between India and America are drawn because of the personal strength I have received in the comparative advantages of these two very different democracies. The musings of my wandering mind are beliefs I have adopted after being a spectator to human behavior all over the world.”
I will be using parts of his inspiring book in the blog. I know I don’t fully appreciate the freedoms we are afforded as Americans. So today join me in reflecting on our freedom and dreaming dreams that we can actually achieve in America. Be a part of a better tomorrow in a great land that too often falls short of greatness.
Now go eat a hotdog and apple pie while you twirl a sparkler.
Moving forward,
Jeff Roach
www.brooketraining.com
I will be using parts of his inspiring book in the blog. I know I don’t fully appreciate the freedoms we are afforded as Americans. So today join me in reflecting on our freedom and dreaming dreams that we can actually achieve in America. Be a part of a better tomorrow in a great land that too often falls short of greatness.
Now go eat a hotdog and apple pie while you twirl a sparkler.
Moving forward,
Jeff Roach
www.brooketraining.com
Build a Network of Support
Describe the person with whom you have most enjoyed working? Were they friendly or a grouch, demanding or understanding, interested in you or them? The answers are obvious but nonetheless important. Building relationships is key in becoming a successful freight broker. Work to be the kind of professional with whom you’d like to work and I promise you others will want to work with you. Then seek out networking opportunities.
Networking is essential in freight brokering. Networking involves building alliances with companies who have complementary services, attending events with potential customers and meeting with other small business owners. Join your local chamber of commerce, trade associations, and professional clubs. Network virtually on industry blogs and forums. Professionals outside the transportation industry can be valuable in helping you think outside the box. As a broker you work much of the time by yourself. Networking gives you opportunity to talk with others, exchange ideas and talk through issues with others that have already worked it out. In our technologically advanced society having a network of others who are working on a similar computer system is priceless. Dynamic networking will help keep you motivated to success.
Moving forward,
Jeff Roach
www.brooketraining.com
Networking is essential in freight brokering. Networking involves building alliances with companies who have complementary services, attending events with potential customers and meeting with other small business owners. Join your local chamber of commerce, trade associations, and professional clubs. Network virtually on industry blogs and forums. Professionals outside the transportation industry can be valuable in helping you think outside the box. As a broker you work much of the time by yourself. Networking gives you opportunity to talk with others, exchange ideas and talk through issues with others that have already worked it out. In our technologically advanced society having a network of others who are working on a similar computer system is priceless. Dynamic networking will help keep you motivated to success.
Moving forward,
Jeff Roach
www.brooketraining.com
I was just not gonna get this business
A letter from a student of Brooke Training:
Dear Jeff & Janis,
First off I would like to say Thank You for having us all come to your class and learn all this valuable information. Your kindness and patience meant so much to everyone. I think you two honestly care about every person going in there, and that's just grand!
At first I thought I was just not gonna get this business and what it was about, but the tools and information that it given to you helped tremendously. Jeff and Janis were such great instructors, very patient, and very open to questions. You can't help but to feel comfortable. Not only was they're class informative, insightful, truthful, and motivating but for me almost therapeutic. I see my relationship with others differently. It taught me how to build strong relationships, how to treat others, and really listen to what they want and need. I came out of that class with more than I bargained for. Thank you so very much Jeff and Janis for your help and generosity.
Sincerely,
Liana J. Torres
Salvador M. Najar
Air Impact Studio
2430 Fairfax St.
Grand Prairie, TX 75050
(214) 876-0062
www.airimpactstudio.com
My philosophy borrowed from Zig: You'll get everything you want in life if you help enough others get what they want
Moving forward,
Jeff Roach
www.brooketraining.com
Dear Jeff & Janis,
First off I would like to say Thank You for having us all come to your class and learn all this valuable information. Your kindness and patience meant so much to everyone. I think you two honestly care about every person going in there, and that's just grand!
At first I thought I was just not gonna get this business and what it was about, but the tools and information that it given to you helped tremendously. Jeff and Janis were such great instructors, very patient, and very open to questions. You can't help but to feel comfortable. Not only was they're class informative, insightful, truthful, and motivating but for me almost therapeutic. I see my relationship with others differently. It taught me how to build strong relationships, how to treat others, and really listen to what they want and need. I came out of that class with more than I bargained for. Thank you so very much Jeff and Janis for your help and generosity.
Sincerely,
Liana J. Torres
Salvador M. Najar
Air Impact Studio
2430 Fairfax St.
Grand Prairie, TX 75050
(214) 876-0062
www.airimpactstudio.com
My philosophy borrowed from Zig: You'll get everything you want in life if you help enough others get what they want
Moving forward,
Jeff Roach
www.brooketraining.com
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