Tuesday, February 10, 2009

Google Answers

It is interesting to me how the internet truly is the super information highway. Whatever the topic it seems people google for the answer. Now that many have web access on their phones I think people dream up things they can google while waiting in line, driving their cars or walking through the mall. My brother in law loves to whip out his blackberry to find the name of an actor in a movie he can’t think of, or look up a football statistic or a biology question. I enjoy browsing all the transportation forums. I recently responded to this question I found online:

What are the best freight agent broker qualifications and training to get ahead?

I think it's great that you ask this. It is important to reflect on who you are, what you like to do and what training is involved before you embark on any career. If you enjoy what you do you will be a success.

A great freight broker is someone interested in helping others with a great business need. The need to get their goods from manufacturer to consumer distribution. It does involve sales but mostly matching of trucks with merchandise. Freight brokers need to be dependable and hard working with good follow through.

A freight broker is a consultant. You have to take the time to know the critical issues of shippers and carriers like fuel. You help them solve problems. You must be trustworthy.

I recommend taking an online or live freight broker training school. After you’ve been at it awhile take an advanced course to polish the skills that become most important in the part of the industry on which you choose to focus.

I have a school that trains freight broker agents. I get paid to help train people and get them placed in a freight brokerage that matches who they are. It's like Zig Ziglar says, " you can have everything in life you want if you just help enough other people get what they want"...


Good luck to all the new brokers.

You will do great,

Moving Forward,

Jeff Roach

www. brooketraining.com

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