More Qualities of a Freight Broker

A freight broker must have good communication and organizational skills as discussed in my previous post.  A freight broker must also be a good prospector and self motivated.

A new freight broker or freight broker agent will spend the majority of their time prospecting for shippers.  In order to be good at prospecting the agent must have confidence and the stamina to keep going even after getting rejected.  Each call made is a learning experience.  Learn about a potential customer, who they currently use as a freight broker, what needs they have, etc.  Are there ever times when they have extra loads that they need help getting moved?  A new freight broker or freight broker agent should determine what kind of freight they would like to move then become an expert on that niche of the business.  The more you know the better your ability to ask intelligent questions to your potential customer.

All of this takes self motivation.  It is up to the freight broker to make the most of every day.  The more calls a broker makes the sooner they will find a shipper who is interested in their services.  When you find a shipper who has interest you must be motivated enough to contact them back when the need for you may arise. 

Spend some time every morning thinking through what you want to accomplish that day.  Stay motivated so at the end of the day you accomplish what you set out to do.

The transportation industry is in need of freight broker's services.  Develop the right qualities and you can become a great success.


Moving forward,

Jeff Roach
www.transportationtraining.com