At the End of a Long Road is the Pot of Gold

Don’t go chasing rainbows for the pot of gold, take the long road of relationship building.

Building credibility with valuable carriers and shippers took me years of sweat equity. The path is narrow. Most people want to take shortcuts -it is natural, but won't pay off. Remind yourself that this upfront investment in time and care will pay off eventually.

Remember to educate yourself, educate your shipper and carriers, serve them, help them reach their goals. Your role is to be an extension of both the shipper's office and the carrier's office. Communication is everything. Be proactive. Do everything with a sense of urgency. Do not quit.

Toby Slough, a Brooke Training speaker, spends his life teaching thousands on a weekly basis. Toby says: Attitude is everything, and perseverance is a close second. Focus on progress, not perfection. He is dead on, no question.

Moving on,

Jeff Roach