Thursday, June 5, 2008

Be Inquisitive

Learn the art of asking friendly questions and you will be a better freight broker… and more fun at parties. So long as they are comfortable with you, people will most likely enjoy answering whatever question you throw their way. I find people quite intriguing, I’m interested in their life, their family, business and personal challenges as well as how I can help them. That is part of relationship building. I am genuinely interested. Not just pretending to be interested. If someone enjoys talking with me they will most likely enjoy doing business with me.

As a child, were you taught that it's rude to ask a lot of questions about other people's activities? As an adult, you will have to unlearn that lesson. To succeed in your own business, you'll need to make continuing efforts to keep informed about your customers and your competitors. You may feel sneaky trying to retrieve information about your competitors. But you'll be left in the dust if you don't keep up with how they are going about doing business, finding customers and affiliates. Making friends with competitors can be helpful to both parties. Perhaps they have a load they can’t cover and need to call another broker. They will call on a broker they know and trust. You may need help getting a shipment delivered and in turn call on them. Competitors and costumers both are key in growing your business.

Moving forward,

Jeff Roach

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